Building, Managing and Monitoring Your Social Web Community By Rick Morgan

A virtual community where people with common interests can gather and connect, to share stories, ideas, thoughts, and opinions. Flickr: superaleja

A virtual community where people with common interests can gather and connect, to share stories, ideas, thoughts, and opinions.

Opening Up New Opportunities essential tool for communication customer engagement lead generation immediate customer contact customer service customer interaction relationship building

Opening Up New Opportunities

essential tool for communication

customer engagement

lead generation

immediate customer contact

customer service

customer interaction

relationship building

Curiosity Marketing Inbound vs. Outbound Marketing

Curiosity Marketing

Inbound vs. Outbound Marketing

“ Soon, being the loudest and broadest messenger in a medium consumers don't trust simply won't count as much as being the most authentic, available, and accessible brand in the media consumers do trust”. - Experience: The Blog by Augie Ray http://www.experiencetheblog.com/2009/07/putting-your-marketing-budget-where.html

“ Soon, being the loudest and broadest messenger in a medium consumers don't trust simply won't count as much as being the most authentic, available, and accessible brand in the media consumers do trust”. - Experience: The Blog by Augie Ray

http://www.experiencetheblog.com/2009/07/putting-your-marketing-budget-where.html

Listen - Learn - Connect Assess Start the conversation Manage Measure Photo MacAllenBrothers

Listen - Learn - Connect

Assess

Start the conversation

Manage

Measure

Blogs A Blog, is a website with regular entries of commentary, news, opinion or other material such as links, photographs or video. Blogs should be a mix of information. Facebook’s popularity means that many of your prospects and customers already use Facebook to keep in touch not only with family and friends but also companies. http://www. facebook .com

Blogs

A Blog, is a website with regular entries of commentary, news, opinion or other material such as links, photographs or video.

Blogs should be a mix of information.

Facebook’s popularity means that many of your prospects and customers already use Facebook to keep in touch not only with family and friends but also companies.

http://www. facebook .com

LinkedIn is a social network for business professionals. http://www. linkedin .com Twitter asks the question, "What are you doing?” Agencies can tweet company announcements, ask for feedback, answer customer questions or share relevant website page links. http://business.twitter.com/twitter101 http://twitter.com

LinkedIn is a social network for business professionals.

http://www. linkedin .com

Twitter asks the question, "What are you doing?” Agencies can tweet company announcements, ask for feedback, answer customer questions or share relevant website page links.

http://business.twitter.com/twitter101

http://twitter.com

Building a Team Why a Team Members Roles and Responsibilities   Community Manager Getting Everyone in the Game Flickr Seattle Municipal Archives

Building a Team

Why a Team

Members

Roles and Responsibilities

  Community Manager

Getting Everyone in the Game

Creating a Social Web Policy Guide Company culture and management philosophy   avoid the social web altogether   ac t intelligently Transparency Personal vs. company brand There is no one size fits all Flickr racatumba

Creating a Social Web Policy Guide

Company culture and management philosophy

  avoid the social web altogether

  ac t intelligently

Transparency

Personal vs. company brand

There is no one size fits all

10 things you should cover in your social networking policy - Debra Littlejohn Shinder A clear company philosophy The definition of so cial networking 3. Identifying oneself as a employee of the company 4. Recommending others 5. Referring to client, customers, or partners 6. Proprietary of confidential information 7. Terms of service 8. Copyright and other legal issues 9. Productivity impact 10. Disciplinary action http://blogs.techrepublic.com.com/10things/?p=875

10 things you should cover in your social networking policy

- Debra Littlejohn Shinder

A clear company philosophy

The definition of so cial networking

3. Identifying oneself as a employee of the company

4. Recommending others

5. Referring to client, customers, or partners

6. Proprietary of confidential information

7. Terms of service

8. Copyright and other legal issues

9. Productivity impact

10. Disciplinary action

http://blogs.techrepublic.com.com/10things/?p=875

Common themes Speak in the first person and be yourself Be thoughtful and respectful of employees and others – respond to ideas not people. Add value – be interesting, innovative and informative. Listen – listen to what others are saying, what they mean and what they like and dislike Design for Possibility – Then Design for Risk July 30th 2009 - Joshua- Michele So cial Media Guidelines – The Sequel http://www.opposableplanets.com/method/2009/07/social-media-guidelines-the-sequel/

Common themes

Speak in the first person and be yourself

Be thoughtful and respectful of employees and others – respond to ideas not people.

Add value – be interesting, innovative and informative.

Listen – listen to what others are saying, what they mean and what they like and dislike

Design for Possibility – Then Design for Risk

July 30th 2009 - Joshua- Michele So cial Media Guidelines – The Sequel

http://www.opposableplanets.com/method/2009/07/social-media-guidelines-the-sequel/

Measure ROI Google Analytics Google Alerts Flickr biking nikon pdx

Measure

ROI

Google Analytics

Google Alerts

Be Ubiquitous Be Social Be Interesting Be Remarkable Be Yourself

Be Ubiquitous

Be Social

Be Interesting

Be Remarkable

Be Yourself

Google Voice: 720.255.1645 Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | Blog

Google Voice: 720.255.1645

Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | Blog