5 Deadly Mistakes You Can’t Afford to Make While Social Networking Five Deadly Mistakes You Can’t Afford to Make While Social Networking By Rick Itzkowich Co-founder and Vice President of Productive Learning & Leisure LLC © 2008-2009 Rick Itzkowich [email_address] All Rights Reserved.

Why Should I Use Social Networking? To systematically fill your pipeline with new prospects To increase loyalty and client retention To take advantage of non-business hours

To systematically fill your pipeline with new prospects

To increase loyalty and client retention

To take advantage of

non-business hours

Mistake #1 Having the Wrong Mindset Sellin g vs. Building Relationships Huntin g vs. Farming

Sellin g

vs.

Building Relationships

Huntin g vs. Farming

Mistake #2 Missing a VCP Strategy Visibility Credibility Profitability

Visibility

Credibility

Profitability

Mistake #3 Impatience . . . . . . . . . Measuring the wrong things Bamboo plant analogy

Measuring the wrong things

Mistake #4 Missing a Way to Continue the Conversation Bridge the gap between the 1 st and 3 rd conversation Freebies A gift not related to your core business

Bridge the gap between

the 1 st and 3 rd conversation

Freebies

A gift not related to your core business

Mistake #5 Focusing on Numbers vs. Relationships Numbers and influence are different 100 people paying attention to you is better than 1,000 ignoring you

Numbers and influence are different

100 people paying attention to you is better than 1,000 ignoring you

Social Networking Basic Strategy Play tennis Make deposits ‘Law of Reciprocity’

Play tennis

Make deposits

‘Law of Reciprocity’

Social Networks are Like Countries Each site has its own Language Rules Personality

Each site has its own

Language

Rules

Personality

LinkedIn ® www.LinkedIn.com Excellent for building credibility Great for giving referrals Adds value to your network

www.LinkedIn.com

Excellent for building credibility

Great for giving referrals

Adds value to your network

Biznik ® www.Biznik.com Great for gaining Visibility Credibility Prospecting

www.Biznik.com

Great for gaining

Visibility

Credibility

Prospecting

Ecademy www.Ecademy.com Great international presence Focused on the solopreneur & small biz owner

www.Ecademy.com

Great international presence

Focused on the solopreneur & small biz owner

LinkedIn ® Tactics Import your contacts from your address book and match to those already in LinkedIn Connect with those already in LinkedIn Join groups and post comments Write testimonials for others in your network Answer questions ? Ask questions

Import your contacts from your address book and match to those already in LinkedIn

Connect with those already in LinkedIn

Join groups and post comments

Write testimonials for others in your network

Answer questions

? Ask questions

Biznik ® Tactics Write articles Welcome people – act as a host See who among your contacts is already in and connect to them Invite others to join Comment on people’s articles Offer people a free gift when they join your network

Write articles

Welcome people – act as a host

See who among your contacts is already in and connect to them

Invite others to join

Comment on people’s articles

Offer people a free gift when they join your network

Ecademy Tactics Set up a club and create a following Comment on blogs to raise your profile Write a blog List a product on marketplace Invite others and qualify to earn paid membership benefits

Set up a club and create a following

Comment on blogs to raise your profile

Write a blog

List a product on marketplace

Invite others and qualify to earn paid membership benefits

Common Questions Who should I add to my network? How do I get started? Do I need to fill out my profile?

Who should I add to my network?

How do I get started?

Do I need to fill out my profile?

Common Questions What about my picture? Paid vs. free? What can I give as my freebie? QuoteActions

What about my picture?

Paid vs. free?

What can I give as my freebie?

QuoteActions Sample Dear Customer or Prospect Name, Here’s your QuoteAction of the day: "A real friend is one who walks in when the rest of the world walks out." Newspaper and Radio Commentator, Walter Winchell Your action for today is to contact a friend with whom you haven't recently been in touch. Have an extraordinary day! Your Name Here Your Company Name Here Your Tag Line or Slogan Here www.YourWebsite.com Here [email_address] Here

Dear Customer or Prospect Name,

Here’s your QuoteAction of the day:

"A real friend is one who walks in when the rest of the world walks out."

Newspaper and Radio Commentator, Walter Winchell

Your action for today is to contact a friend with whom you haven't recently been in touch.

Have an extraordinary day!

Your Name Here

Your Company Name Here

Your Tag Line or Slogan Here

www.YourWebsite.com Here

[email_address] Here

The Perfect Freebie High perceived value Unrelated to your core business offering Scalable Inexpensive Ready to use The gift that keeps on giving

High perceived value

Unrelated to your core business offering

Scalable

Inexpensive

Ready to use

The gift that keeps on giving

See How It Works . . . Try It for Free Yourself Two week free trial (no credit card required) Visit www.quoteactions.com

Two week free trial (no credit card required)

Visit www.quoteactions.com

Thank You! Are there any questions about the information we talked about today? Feel free to call Rick at (858) 456-7653 or email him at Rick@productivelearning.com

Are there any questions about the

information we talked about today?

About Rick Itzkowich Rick Itzkowich Productive Learning & Leisure LLC Co-Founder and Vice President of Marketing “ Go To Guy for Social Networking for Newbies” Rick Itzkowich is the Co-founder and Vice President of Marketing of Productive Learning & Leisure (PL&L). Rick brings over 20 years of experience in the self-development and personal growth training industry to his passion for teaching people ways to make their personal and business lives easier, happier and more successful. While in his entrepreneur mode, Rick created an innovative email marketing system to generate leads and help retain clients called QuoteActions. Immediately the big picture loomed larger. While planning his marketing strategy for this innovative e-marketing tool, Rick realized the value of Social Networking (SN) and building relationships versus making traditional sales. His style of inquiry, discovery and mastery of SN has helped him gain the reputation of being the “Go To Guy for SN Newbies.” Midway between Baby Boomer and Gen X, Rick bridges the gap. He talks the language and anticipates the questions of SN first-timers. With Social Networking here to stay, Rick’s blog www.snfornewbies.com , top ranking articles on sites such as Biznik, webinars and eBooks are just what non-geeks need to be comfortable merging their offline and online worlds. Born and raised in Mexico City, Rick lives with his wife and two daughters in La Jolla, California. He enjoys time with the family and is an avid baseball player. When he’s not on an SN site making new connections, you might also find Rick scuba diving on one of PL&L’s accelerated learning courses held at exotic locations around the world. Email [email_address] Websites quoteactions.com productivelearning.com Phone: (858) 456-7653 SN Blog snfornewbies.com PL&L Blog xtraordinaryliving.com © 2008-2009 Rick Itzkowich All Rights Reserved.

Rick Itzkowich

Productive Learning & Leisure LLC

Co-Founder and Vice President of Marketing

“ Go To Guy for Social Networking for Newbies”

Rick Itzkowich is the Co-founder and Vice President of Marketing of Productive Learning & Leisure (PL&L). Rick brings over 20 years of experience in the self-development and personal growth training industry to his passion for teaching people ways to make their personal and business lives easier, happier and more successful. While in his entrepreneur mode, Rick created an innovative email marketing system to generate leads and help retain clients called QuoteActions. Immediately the big picture loomed larger. While planning his marketing strategy for this innovative e-marketing tool, Rick realized the value of Social Networking (SN) and building relationships versus making traditional sales. His style of inquiry, discovery and mastery of SN has helped him gain the reputation of being the “Go To Guy for SN Newbies.” Midway between Baby Boomer and Gen X, Rick bridges the gap. He talks the language and anticipates the questions of SN first-timers. With Social Networking here to stay, Rick’s blog www.snfornewbies.com , top ranking articles on sites such as Biznik, webinars and eBooks are just what non-geeks need to be comfortable merging their offline and online worlds.

Born and raised in Mexico City, Rick lives with his wife and two daughters in La Jolla, California. He enjoys time with the family and is an avid baseball player. When he’s not on an SN site making new connections, you might also find Rick scuba diving on one of PL&L’s accelerated learning courses held at exotic locations around the world.

Email [email_address] Websites quoteactions.com productivelearning.com

Phone: (858) 456-7653 SN Blog snfornewbies.com PL&L Blog xtraordinaryliving.com

© 2008-2009 Rick Itzkowich All Rights Reserved.