Using LinkedIn to Build Your Online Resume, Reputation & Connections
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Using LinkedIn to Build Your Online Resume, Reputation & Connections

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Slide deck for a presentation I gave at a Salt Lake City Social Media Club.

Slide deck for a presentation I gave at a Salt Lake City Social Media Club.
Covers some best practices for setting up and maintaining your LinkedIn profile.

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Using LinkedIn to Build Your Online Resume, Reputation & Connections Presentation Transcript

  • 1. Using LinkedIn to Build Your Online Resume, Reputation & Connections
    Rick Galanwww.linkedin.com/in/rickgalan
    twitter: @RickGalan
  • 2. What is LinkedIn ?
    LinkedIn doesn’t give a good answer:
  • 3. What is LinkedIn ?
    My Answer:
    Social Media Platform
    Online Resume
    Referral Generator
    Contact Manager
    Business Development tool
    Company Information Directory
    Event Manager
    Group/Club Organizational Tool
    Industry Q&A Platform
    Job Hunting Site/Recruiting tool
    Much more!
  • 4. What is LinkedIn ?
    It’s big.
    As of August 2010, there are over 75 Million users worldwide, about half of which are in the US.
    But not that big.
    has over 500 Million users. !
    But it is focused on business & careers
  • 5. Why use ?
    Unemployment is high. Networking is key.
    Source: Bureau of Labor Statistics
  • 6. Why use ?
    Estimates from the Bureau of Labor Statistics say that over half of all jobs are found through networking. Up to 80% of executive level jobs are never even posted.
    Effective networking requires preparation. The best time to prepare is while you are still employed.
  • 7. Why use LinkedIn ?
    Online Reputation Management (ORM)
    “Of the U.S. recruiters and HR professionals surveyed, 75% report that their companies have formal policies in place that require hiring personnel to research applicants online.”
    79% actually do it.
    “Of U.S. recruiters and HR professionals surveyed, 70% say they have rejected candidates based on information they found online.”
    “85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.”
    Bingo.
    Source: Online Reputation Research Study commissioned by Microsoft in Dec. 09 (http://www.microsoft.com/privacy/dpd/research.aspx)
  • 8. The LinkedIn Tour
    Without logging in, there is not much to do
    You can search.. but the results are hidden behind the login
    Other tools are hidden in the footer of the page… but are much more useful after logging in
    Linkedin.com Homepage
  • 9. Creating a LinkedIn Profile
    Step 1: Name & Email
    Tip!
    Use a non-work email address. This will ensure that the primary email on the account is always yours. You can & should add your work email later.
  • 10. Creating a LinkedIn Profile
    Step 2: Basic Professional Profile
    Options change depending onemployment
    Employed
    A business owner
    Looking for work
    Working independently
    A student
  • 11. Creating a LinkedIn Profile
    Steps 3-6: Find Initial Connections
    Tip!
    Skip it. Why connect before you have set up your profile?
  • 12. Creating a LinkedIn Profile
    That’s it! You are on LinkedIn.
    The basic profile is really sparse – Before doing any connecting, fill it out as much as you can!
  • 13. Optimizing your LinkedIn Profile
    Start by editing the “basic profile” section
    LinkedIn helps you fill your profile out by giving you tips & the option to upload your resume.
  • 14. Optimizing your LinkedIn Profile
    Keep your Display Name your full name – you WANT people to find you.
    By default your headline is your job title – expand it into something more descriptive of what you are. You have 120 Characters!
    Your Zip Code determines what “area” your profile says you are from – choose one that makes sense.
    Tip! Avoid titles like “guru” or “expert” – especially if you are looking for work.
  • 15. Optimizing your LinkedIn Profile
    Now it’s time to add a photo!
    You will be easier to connect to
    Your connections will see your face in their stream – you will be more memorable
    Choose a photo that best represents you professionally.. This is not Facebook.. and really not MySpace
    No pictures of you as a baby, no self-shots in the mirror, etc
    A headshot is best – LinkedIn has a tool that lets you crop an image easily
    Light background is preferred
    You can choose who gets to see your photo
    My Connections – people who are directly connected to you
    My Network – people who are connected to those connected to you
    Everyone – everyone! (Best option if you want to be found)
  • 16. Optimizing your LinkedIn Profile
    Fill out your current & past positions
    You can have more than one current position
    Start with the current position you already entered
    Note – you can import your resume and have this filled out, but I prefer the manual approach
    This is just like filling out a resume – your title is not enough. Fill out the description with real tangible information on what you do / have done.
    Helps your network understand your role
    Shows recruiters & HR managers more detail on your background
    Makes you more visible in the search results
    Fill this out for all past positions that are relevant to your goals
    Again, just like a resume, you wouldn’t necessarily include everything
    Fill out as much detail as you can initially – but you can always come back & edit/add more.
  • 17. Optimizing your LinkedIn Profile
    Add your Education History
    You can add multiple schools/degrees
    “Degree” & “Field of Study” are flexible – make sure you take advantage of that
    Fill out the activities & notes to highlight accomplishments and associations
  • 18. Optimizing your LinkedIn Profile
    Clicking “Add Websites” Brings up the Additional Information form – fill it all out if you can!
    You have 3 websites you can add. Take advantage of as many as makes sense - at the very least your company’s site.
    Fill out your interests as it relates to your career. Use as descriptive terminology as you can.
    Fill out the Groups and Associations section & Honors and Awards if you possibly can.
    Tip! Choosing “Other” from the dropdown list will let you customize the text in the link (sadly no SEO benefit)
  • 19. Optimizing your LinkedIn Profile
    You can add a link to your Twitter account if you would like – as long as you don’t mind it being associated with you professionally.
    You should absolutely customize your profile URL
    You can include the link in your email signature, on your website, blog or Facebook.
    Improves your ability to be found on Google
    Claim it before someone else does!
    Clicking the “Customize your URL” link brings up the Public Profile privacy settings
    http://www.linkedin.com/pub/art-vandelay/24/ab/268-->
    http://www.linkedin.com/in/ArtVandelay
  • 20. Optimizing your LinkedIn Profile
    Set your Public Profile URL
    LinkedIn will let you know if the address you choose is already taken
    You can only use letters or numbers
    Some people use descriptive terms like “LatexVandelay”
    The Public Profile Settings control how much of your profile people see.
    This only applies to people with whom you are not connected – your connections can see everything.
    The Full View option is recommended – the point of having a profile is to be able to be found.
  • 21. Optimizing your LinkedIn Profile
    The Summary Section = extremely important, especially if you run your own company
    Basically a cover letter for your profile
    Take some time to fill out these sections
    Make sure that it is current with your Goals now. Things change, make sure that this changes with them.
    For Specialties, use terms that you would like to be found by
    Include the acronyms where applicable
    List as many as you can – make sure to refresh this list often as well
    Be factual and direct about yourself, but not overly pompous.
    Both of these sections are key in being found via search.
  • 22. Optimizing your LinkedIn Profile
    Personal Information
    Totally up to you
    Contact info is available to your Connections – other stuff you can choose who sees it
    Contact Settings
    You can choose to display if you are interested in the items on the left
    Default is all of them
    You can decide if you would like “Introductions” & “InMail” (LinkedIn email)
    You can also give people advice on how to contact you
    To add an email account, you have to go to “Settings” in the top right of the page. It’s not in the profile.
  • 23. Adding LinkedIn Connections
    Connections are the real power of LinkedIn
    Based on the “6 degrees of separation” concept - but limited to just 3
    People you connect directly to are your Connections (“friends”)
    People 2-3 degrees away are your “Network”
  • 24. Adding LinkedIn Connections
    1st Degree Connections
    Will be able to view your entire profile, and you will be able to view theirs
    You can send them InMails directly & without limit
    You will be able to see each other’s connections (unless hidden)
    Their profile updates will show up in your stream
    They can introduce you to others, and others to you
    You can give each other recommendations
    LinkedIn recommends: “someone you have worked with, collaborated on projects with or maybe attended school with”
    Some people will connect to anyone (LIONs) – not usually a great idea. It dilutes the quality of your network.
    My method: People that I’ve met, communicated heavily with or worked with that I would like to follow or work with more
  • 25. Adding LinkedIn Connections
    2nd & 3rd Degree Connections
    They are “friends of your friends” & “friends of the friends of your friends”
    You cannot send them direct InMails (unless you pay for the upgraded account)
    They can view your whole profile, assuming you have set each section to be available to your Network
    You can request an introduction to them through your connections
    In the case of 3rd degree connections, it requires 2 people to pass along the introduction request
    Great for hiring, business development, finding clients, etc.
    If you do receive an introduction request, your relationships are now on the line. Decide quickly and well how to proceed.
  • 26. Adding LinkedIn Connections
    Everyone else is “Out of Network” (almost)
    They have only a limited view of your profile – can be missing a lot of detail depending on how you set your profile to display
    You can add them to your Connections, but in some cases LinkedIn will require you to supply an email address
    LinkedIn has a tool to help you find a connection to them – but that’s only available to a paid account
  • 27. Adding LinkedIn Connections
    Adding Connections
    You can add connections automatically from your web-based email, or from your Outlook or Apple Mail applications.
    You will have the chance to add each connection – importing from your email just gives you the option.
    LinkedIn will also tell you which of your contacts already have a LinkedIn account.
  • 28. Adding LinkedIn Connections
    Adding Connections
    A better way is to use your profile information to add connections..
    LinkedIn uses your Positions and Education to find other LinkedIn users that worked at the same place at the same time.
    A great place to start – but don’t forget to add people that didn’t work at the same company!
  • 29. Adding LinkedIn Connections
    Adding Connections
    When you add a connection, they will get an email and a LinkedIn InMail like this:
    You can indicate that you don’t know a user, report them as spam, or reply to the email.
    When I get an invitation from someone I don’t know, I usually reply and ask for the reason for the connection.
    Tip!
    You can customize the message in the email – which you should always do. It’s a much more personal connection, and a lot more likely to be accepted.
  • 30. Adding LinkedIn Connections
    Adding Connections
    Once they have accepted, you will be able to see their connections – which is a great way to add people you know.
  • 31. LinkedIn Connections
    Your connections will show up on your homepage, giving you the chance to keep up on their careers.
    Status updates
    Profile updates
    Recommendations
    Connections
    Events
    Groups
    Q&A
    Applications
  • 32. LinkedIn Connections
    Connections Tips:
    After you meet someone you can reinforce the relationship by sending a connection request with a personal note.
    Maintain your relationships. Watch your network’s activity, and communicate with them regularly based on updates.
    Use the “My Connections” interface to tag contacts and manage contact info
    It’s limited. Doesn’t sync well with anything but Outlook.
    Because of it’s limits, I onlyuse it to look people up
  • 33. LinkedIn Status Updates
    Status updates are 140 character messages that appear on your profile page & in your connections’ stream.
    The update is semi-permanent – it will stay on your profile until replaced or cleared
    Ideally it is kept to business-related updates, although those lines are blurring
    LinkedIn has partnered with Twitter to connect the two services – the result is a lot of noise from Twitter.
    You can adjust visibility settings on who can see your updates, but remember that it is a reflection on you professionally – and stays there until you overwrite it
    Your connections’ updates will appear in your stream – you can reply privately to them as well as comment publicly
  • 34. LinkedIn Recommendations
    One of the most useful features of LinkedIn – Yet often neglected.
    • Instant reference for anyone searching for you.
    • 35. Your public profile displays the number of recommendations you have received.
    • 36. Full recommendations only appear to those within your Network – if you choose.
    • 37. Recommendations you have written will appear on your public profile, as well as the private profile of the recipient.
    • 38. You can even write recommendations for Service Providers – that appear on the company profile.
  • LinkedIn Recommendations
    You can control how visible every recommendation you receive are on your profile
    If you don’t like what it says about you, request a new one or just don’t show it.
    You can also control how visible the ones you send are on your profile.
    You can edit them after they are sent to update them or correct errors.
    Any time you edit them, an email will be sent
    Tip!
    If you don’t want to tip people off that you are asking to be recommended, keep it hidden until you are ready!
  • 39. LinkedIn Recommendations
    Guidelines
    Giving
    Be generous with the recommendations that you give, but always be honest.
    People really use these to choose employees/partners/service providers. Your phony recommendation could cost someone money.
    When someone asks, be prompt in responding. Often they are asking because of a recent or pending career change.
    If you can’t give your recommendation, don’t.
    Getting
    Ask! It’s very unlikely that you are going to get a recommendation from someone without asking for it.
    When you ask, be specific. Ask for a recommendation for a specific project or role that you worked together on.
    Ask someone you know can and is willing to give you a good one.
    Make sure you write a personal note with the request, and always offer to reciprocate.
    Remember that a good, thoughtful recommendation takes real time – be patient, thank them when they are done, and reciprocate if you can.
  • 40. LinkedIn Groups
    Groups are like Clubs within LinkedIn
    There are a few standard group types:
    Alumni: former members of schools, universities, fraternities or sororities.
    Corporate: membership often composed of current or past employees from the same company.
    Conference: membership often composed of people attending similar or the same trade show or conference.
    Networking: membership often composed of people with networking as one of its primary goals.
    Non-Profit: membership often composed of people in support of a similar cause or value.
    Professional: membership often composed of people with similar industry interests.
    Other: ?
  • 41. LinkedIn Groups
    Why join Groups?
    They show up in your profile - can give viewers an glimpse into what you are all about
    You can control each Group’s visibility
    Members of the same group are considered your Network – have access like 2nd & 3rd degree connections
    Members can reach out to you directly with inquiries & opportunities
  • 42. LinkedIn Groups
    Why join Groups?
    Find people with similar careers, businesses or interests
    Members are ordered by relationship to you
    This can and often does lead to business referrals
    Keep up on news related to that specific group’s focus
    Engage in discussions specific to that group – gain insight & credibility
    You can use them to connect with local & regional groups for networking & job finding
    Most groups have a “Jobs” section where relevant jobs are posted
  • 43. LinkedIn Groups
    Finding Groups to Join
    The official group of your current or past companies.
    Your connections’ groups.
    Groups of people/companies that you aren’t connected to, but would like to be.
    The Groups directory
    Search for topics that interest you or locations
    Can’t find a group that fits?Create one!
    A great way to almostinstantly become crediblein your field
  • 44. LinkedIn Groups
    Groups Tips:
    Don’t spam the group! Discussions should be relevant, and add value to the group’s overall purpose. No dumping links!
    If you find you get too many email notifications from a group, change the settings so you just get them weekly, or not at all.
    Know which groups to be active in. Some groups only exist to connect people to each other (conference groups, for example). Don’t waste your time where there is no community.
    For your core groups, be an active participant. Add consistent, real value.
  • 45. LinkedIn Company Profiles
    You can see detailed information about a company, partially written by a representative of the company, and partially built using demographic & profile data
    Company overview (original source is Capital IQ, but can be overwritten by employee)
    Previous employers
    Demographic & educational data
    List of all employees in your network
    Changes in employee profiles (promotions, hires, departures, etc.)
    Job postings
  • 46. LinkedIn Company Profiles
    Tips!
    You can follow companies.. Which means changes to their Company Profile will show up in your stream on your homepage
    Add the companies you know well, and where your connections work
    Add companies you are interested in – Job openings are posted!
    Competitors – watch to see what talent they are gaining & losing
    Use the Company Search to find companies by location & industry
    You can see connections and job postings right from the search results
  • 47. LinkedIn Answers
    Q&A platform organized by industry
    Anyone can ask or answer questions in any category
    Your activity is broadcasted to your network
    A great way to find answers to business questions
    Use the search to find answered questions in your industry
    If you can’t find an existing answer, ask the question yourself – there is a lot of activity on the platform
    Establish yourself as an authority
    Gain visibility on your profile - frequent Q&A means frequent placement on your network’s stream
    Show your knowledge to your network and be seen as a credible authority
  • 48. LinkedIn Answers
    Tips
    Use the Q&A to find out more information about vendors & services – help you choose the right partners & find out the pros & cons
    A great forum to build ideas for content creation – get through the writer’s block
    You can choose to only have your questions emailed privately to connections you choose, otherwise they appear:
    Listed under the Answers tab
    On your profile
    On the LinkedIn homepage of your connections
    Like any public forum, listen before you start speaking. Read through some previous questions, maybe try to answer a few before you start asking.
  • 49. LinkedIn Applications
    LinkedIn has a number of additional applications you can add to your profile (these are a few)… Use as many as make sense for you.
  • 50. LinkedIn Events
    LinkedIn Events allows you to see what events your network is attending and allows you to find events recommended to you based on your industry and job function
    Search for conferences / trade shows / meet-ups
    Post events to your profile to broadcast & gain interest
    Promote an event of your own
    See who will be attending a conference
    Show when you are presenting or an exhibitor
    Invite other contacts to attend
    Not all the events are big conferences – a lot of local, free events are listed as well
    You can search based on location as well as topic/industry
  • 51. LinkedIn Events
    Your Network can see what events you are attending on your profile
    Other people attending can see that you are interested, attending or presenting
    This can lead to connectionsand opportunities that would otherwise missed
  • 52. Finding Work Using LinkedIn
    Based on what we’ve covered, there are a number of ways LinkedIn can be a great tool in finding work. Here are some tips…
    First and foremost, build out your profile & connections before you need them to find a job… hit the ground running! The following should already be done before you start looking…
    Fill out all applicable positions like you would a resume
    Get recommendations for as many positions as you can
    Fill out the summary & interests to reflect your job search and career goals
    Connect to anyone you worked with in the past
    Join any groups that align with your industry and goals – participate on those groups too!
  • 53. Finding Work Using LinkedIn
    Use the your Status Updates to let your network (and anyone else viewing your profile) know that you are on the market
    Update this status often, even if it is with the same update, so you will appear in your Connections’ streams frequently. That way you have a better chance of being noticed!
    Ask for recommendations – don’t be shy
    Make sure to ask people you know you will give you a recommendation
    Let them know you are actively looking so they know the urgency
    When you ask for a recommendation, ask them to keep an eye out for you
    Offer to reciprocate, and then do it immediately. It’s not like you have a job taking up all your time. Better yet, offer a recommendation before you ask for one
  • 54. Finding Work Using LinkedIn
    Use the Companies page to find companies located nearby where you have connections
    Do a search based on zip codes, without any keywords to find all companies
    The results will show local companies, whether you have a direct connection, and if the company has any jobs posted
    Reach out to your connections to enquire about the job – if you can, get them to take in your resume
  • 55. Finding Work Using LinkedIn
    Visit the Company Profile page on LinkedIn to get more information on..
    What current and former employees are in your network – you can leverage these people!
    Popular LinkedIn user profiles (aka high-profile employees)
    Recent promotions & changes – could indicate an opening that is not yet listed. Reach out to your connections!
    Where the company hires from and where employees go next
    Common job titles and educational backgrounds
    The average age & gender statistics of employees
  • 56. Finding Work Using LinkedIn
    Use LinkedIn’s own Job board – many jobs are only listed on LinkedIn
    There are lots of tools to refine by location, company, job function, experience level, etc.
    The results will let you see who you know that works there, or who is in your network that you connect to via an introduction
    Don’t forget to check the jobs posted within the group pages as well!
  • 57. The End! Questions?
    http://www.linkedin.com/in/rickgalan
    Contact me:
    Rick Galan
    rickgalan@gmail.com
    twitter: @RickGalan