Social Media Primer

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An introduction to Facebook, Twitter, and LinkedIn.

An introduction to Facebook, Twitter, and LinkedIn.

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    No notes for slide
  • ß
  • Differentiate between the three tools we’re covering today.
  • http://adage.com/digital/article?article_id=135112
  • In notes: or viral marketing on steroids.
  • In notes: we will cover all of this when we do our demoes
  • Notes: current 450 Zappo employees are tweeting and interacting with customers.
  • -          Notes: people decided it was a dumb campaign. Facebook page was up less than a week. Notes: show their Twitter page
  • Notes: there are tools that will do this for you. -          Upload photos to put a face to your business o        Note: some people use avatars on Tweeter
  • Notes: I follow a woman who wears a different hat for each holiday Mari Smith is brilliant. Quirky but a savvy social media marketer.
  • Notes: no one is that interesting to warrant a steady dialogue

Transcript

  • 1. Social Media & Social Networking
    • Twitter
    • Facebook
    • LinkedIn
    • How do they work?
    • Why do you need them?
  • 2. What is Social Media?
    • Tools for sharing information and communicating online
        • multimedia
        • text
        • audio
        • video
        • photos
        • live feeds
  • 3. Top Social Media Tools
    • Digg (social news/voting)
    • Yelp! (opinion site)
    • Wikipeidia (directory)
    • Technorati
    • (news aggregator)
    YouTube (video sharing) Flickr (photo sharing) Blogs (communicating) Twitter (micro-blogging) De.licio.us (social bookmarking)
  • 4. What is Social Networking?
    • Building relationships, making connections, and creating communities online…via computer, cell phone, PDA
      • Social Networking Sites: My Space, Ning
      • Create your own social networks .
      • Business Networking Sites: LinkedIn
      • Business/Social Networking Sites: Facebook
  • 5. Where do I start?
    • With a plan
    • What’s your goal? What do you want to accomplish?
      • Build visibility
      • Meet potential clients, colleagues
      • Develop business alliances
      • Then decide which tools you’ll use and how much time to spend.
  • 6. Think SECCI
    • Share
    • Engage
    • Connect
    • Communicate
    • Interact
  • 7. LinkedIn Business networking geared to professionals Based on six degrees of separation
    • Uses :
    • Referrals, getting new clients,
    • developing business alliances,
    • finding a job, sourcing vendors.
    • Perks :
    • Find/develop new business communities,
    • post and find events, share articles and industry news
    • increase visibility.
  • 8. Facebook Social and business networking
    • • Began in 2004 as a social network for 20-somethings
    • • Today, new users are increasingly over 35
    • • Now over 180 million active users, 65 million in U.S.
    • • 2nd most popular online destination after Google
  • 9. Facebook for Business
    • Uses:
    • Stay in touch with clients and friends
    • Create a customer-based community
    • Share company news via text, photos, videos
    • Announce & publicize events
    • Roll out new products
    • Goal:
    • To engage potential clients in a conversation
    • To build your brand by building a community
    • Process should be : soft sell.
    • Think interaction .
  • 10. Twitter
    • Social media tool called “ micro-blogging ”.
    • Messages limited to 140 characters
    • Purpose:
      • Immediate, real time , “conversing” with other people (peeps)
      • To share a thought or opinion, a link, an article, or promote something
    • It is NOT about what you’re having for lunch!
  • 11. More On Twitter
    • The process is referred to as following .
    • You choose those people you wish to follow.
    • They do the same.
    • Public or private?
    • You can respond to someone publicly --
    • so anyone can see.
    • You can respond directly, or privately.
  • 12. Twitter
    • Uses
    • Engage with people with a common interest
    • Gain knowledge from experts in various fields
    • Achieve visibility
    • Expand your network
  • 13. Using Twitter Effectively
    • Tweets may be business or social-related or both.
    • Blatant selling will not work….you’ll lose followers.
    • The “best” tweeters have distinct styles .
    • Let your personality show . Be interesting.
    • 80% business; 20% personal (you decide)
  • 14. Now What?
    • Maximizing Social Media
    • How these tools work together.
    • A tweet on Twitter includes a link to an article on a website you’ve never seen.
    • Article includes a link to a slideshow created and stored on LinkedIn or Facebook
    • From LinkedIn, you can share the slideshow via SlideShare on Twitter, via email, etc.
    • The possibilities are endless. And it happens in real time.
  • 15. The Value
    • Cost-effective: free marketing tools
    • Flexible : can do anywhere there’s internet access
    • Build your business community
    • Improve morale
    • Increase sales
    • Engage in “no cost” market research
  • 16. The Value ( Part 2 )
    • Build your brand
    • Gain trust
    • Extend your reach : followers who like you tell others
    • Social media and networking are the ultimate WOM or viral marketing tools
  • 17. Who’s using these tools well?
    • Companies big and small.
    • Zappo’s -- CEO tweets, all new hires must use Twitter.
    • Dell --Very proactive. Uses for direct sales, targeted marketing. Numerous Facebook pages, including Dell Outlet for coupon distribution only.
    • Best Buy -- CEO holds worldwide meetings while he’s speaking. Viewers can interact and respond.
    • Popeye’s
    • President Obama
  • 18. Other Ways to Use S ocial Media/Networking
    • Thank you @pistachio (Laura Fitton) for most of the following:
    • Project sharing
    • Problem solving
    • Sales teams
    • Event planning
    • Mentoring
    • Purely social (morale)
  • 19. Not everyone is doing a great job
    • Motrin and the “Mommy Bloggers”
    • Skittle’s
    • Why campaigns fail:
    • -   lack of authenticity
    • -   hard sell
    • -   insincerity
    • -   not responding quickly to defuse a problem
  • 20. Success Stories
    • Comcast Cares
    • Turned around a reputation for lousy service and
    • poor customer response .
    • Had a plan .
    • Apologized for snafus.
    • Customers can now interact directly with Comcast.
    • CEO, Frank Eliason, tweets. Puts a face to the company name.
  • 21. The Lesson?
    • Don’t just jump in. LISTEN for a while first.
    • Experiment… carefully.
    • Honesty is imperative. You want to build trust .
    •   Let people see the human side of your company ….this is about people sharing.
    •   Assume nothing.
    •   Monitor everything.
    •      
    • Engage … Engage … Engage
  • 22. Twitter Revisited
    • What I’ve learned so you don’t have to:
    • Think of this as traditional face-to-face networking….only backwards.
    • People who tweet are genuinely nice.
    • Take your time. Find your personality.
    • See what attracts you. Whose posts do you enjoy?
    • When you’re ready, then get involved.
  • 23. Twitter Revisited (Part 2)
    • Try and tweet every day.
    • 4x day is a good average if you can do it… and if you have something worth saying.
    • Don’t spam tweet!
    • Twitter can be addictive. Decide how much time you’ll spend each day (back to the plan).
    • Social media/networking is extremely efficient.
    • You’ll spend much less time on email.
  • 24. Twitter Protocol
    • Some of the gurus believe you have to follow everyone who follows you.
    • It’s called “ twitter etiquette ”.
    • Guy Kawasaki (online publisher)
        • Followers: 85,831
        • Following: 93,108
        • Updates: 19,996
    • Others disagree.
    • Peter Shankman (HARO)
        • Followers: 31,293
        • Following: 701
        • Updates: 3,254
  • 25. Twitter Persona
    • Some people use their real names.
    • Some use taglines.
    • Guy Kawasaki: @guy Kawasaki
    • Peter Shankman: @skydiver
    • Tribune Media: @ColonelTribune
    • I use: @messagemasseuse
    • You decide how you want to be known .
  • 26. Other Social Media Tools
    • De. licio .us : social bookmarking
    • Digg : social news/voting
    • Yelp !: share an opinion
    • Flickr : photo sharing
    • You Tube : video sharing
    • Wikipedia : free directory of collaborative contributions
    • Technorati : news aggregator of user-generated content
  • 27. www.rickeygold.com http://twitter.com/ messagemasseuse http://www.linkedin.com/in/ rickeygold http://profile.to/ rickeygold / Copyright © 2009