The  RTFM  of Usability @uxrick @angelpadorg Sep/28/10
Cast Eng Product UX User  Thanks to Braden Kowitz for smiley graphics
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html R ead  T he  F antastic(?)  M anual How do I get CN...
Unfortunately real people don’t RTFM  1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://...
Unfortunately real people don’t RTFM  1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://...
  TTYFU co-creation credit: Dave McClure   Pic:  http://www.flickr.com/photos/victoriapeckham/164175205 How do we make our...
  TTYFU co-creation credit: Dave McClure   Pic:  http://www.flickr.com/photos/victoriapeckham/164175205 T alk  T o  Y our ...
http://www.sensible.com/rocketsurgery/index.html TTYFU =  “ Usability” + Field studies + Surveys + Metrics ++ Great starti...
Unfortunately real startups don’t TTYFU   1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see”  syndrome http:/...
Unfortunately real startups don’t TTYFU   1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see”  syndrome What i...
TTYFU W/O  TTYFU* * T alk  T o  Y our  F ...  U sers  W ithout T alking  T o  Y our  F ...  U sers
%^&*!! WTF? Eng Product bash% man ttyfuw/ottyfu
Simulate a target user! - Simple & quick - Catch issues early  Not a substitute for TTYFU but a useful compliment ... Stru...
Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve  goal ( & note problems ) At e...
User: My Mum (Mom) Goal:  I want to donate some money to my son’s sponsored bike ride Example
Step 1
Step 1 Not personalized Very wordy Buried call to action
Step 2
Step 2 Again, easy to miss  call to action Distracting animations Distracting navigation Very wordy
Step 3 Exercise for you!
Step 4 Exercise for you!
Iterative “small-n” user studies - Involve entire team - Again, start early  - Cover entire lifecycle Triangulate findings...
Startup UX Bombs - “New Users” How to provide users  with a “challenging” first experience in 5 easy steps!  %^&*!! WTF?
Forget about how users get to your landing page Startup UX Bombs - “New Users” #1
No clear call-to-action on  every step  of the new user flow Startup UX Bombs - “New Users” #2
Provide a long, drawn-out signup form Startup UX Bombs - “New Users” #3
Startup UX Bombs - “New Users” #4 Post-signup, dump users on the Account page
Startup UX Bombs - “New Users” #5 e.g. Don’t tell user its out of stock until they checkout  Don’t do QA of all end cases ...
Startup UX Bombs - “New Users” #5 Its not just startups who make these mistakes See  http://bit.ly/bccatS
Recap TTYFU! No money? No time? Too shy? - Start with a structured UX review - Choose target user and goal - Step through ...
GO FORTH &  TTYFU! Rick Boardman [email_address] @uxrick
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Ttyfu v7-angelpadorg

  1. 1. The RTFM of Usability @uxrick @angelpadorg Sep/28/10
  2. 2. Cast Eng Product UX User Thanks to Braden Kowitz for smiley graphics
  3. 3. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
  4. 4. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html R ead T he F antastic(?) M anual How do I get CNN in MS-Office? Go away. RTFM!
  5. 5. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
  6. 6. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/ Usability time!
  7. 7. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 How do we make our product usable?
  8. 8. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 T alk T o Y our F antastic(?) U sers Go away! TTYFU! How do we make our product usable?
  9. 9. http://www.sensible.com/rocketsurgery/index.html TTYFU = “ Usability” + Field studies + Surveys + Metrics ++ Great starting point
  10. 10. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome http://www.flickr.com/photos/dunkv/97119622/lightbox/
  11. 11. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome What is the “ Hello World” of TTYFU? http://www.flickr.com/photos/dunkv/97119622/lightbox/
  12. 12. TTYFU W/O TTYFU* * T alk T o Y our F ... U sers W ithout T alking T o Y our F ... U sers
  13. 13. %^&*!! WTF? Eng Product bash% man ttyfuw/ottyfu
  14. 14. Simulate a target user! - Simple & quick - Catch issues early Not a substitute for TTYFU but a useful compliment ... Structured UX Review
  15. 15. Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal ( & note problems ) At each step ask: “ What would they do next?”
  16. 16. User: My Mum (Mom) Goal: I want to donate some money to my son’s sponsored bike ride Example
  17. 17. Step 1
  18. 18. Step 1 Not personalized Very wordy Buried call to action
  19. 19. Step 2
  20. 20. Step 2 Again, easy to miss call to action Distracting animations Distracting navigation Very wordy
  21. 21. Step 3 Exercise for you!
  22. 22. Step 4 Exercise for you!
  23. 23. Iterative “small-n” user studies - Involve entire team - Again, start early - Cover entire lifecycle Triangulate findings with metrics Bonus points: TTYFU hi!
  24. 24. Startup UX Bombs - “New Users” How to provide users with a “challenging” first experience in 5 easy steps! %^&*!! WTF?
  25. 25. Forget about how users get to your landing page Startup UX Bombs - “New Users” #1
  26. 26. No clear call-to-action on every step of the new user flow Startup UX Bombs - “New Users” #2
  27. 27. Provide a long, drawn-out signup form Startup UX Bombs - “New Users” #3
  28. 28. Startup UX Bombs - “New Users” #4 Post-signup, dump users on the Account page
  29. 29. Startup UX Bombs - “New Users” #5 e.g. Don’t tell user its out of stock until they checkout Don’t do QA of all end cases in your conversion flow
  30. 30. Startup UX Bombs - “New Users” #5 Its not just startups who make these mistakes See http://bit.ly/bccatS
  31. 31. Recap TTYFU! No money? No time? Too shy? - Start with a structured UX review - Choose target user and goal - Step through flow systematically - You will learn loads (promise!) - Then TTYFU
  32. 32. GO FORTH & TTYFU! Rick Boardman [email_address] @uxrick

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