iBreakfast Rich Ullman February 25, 2009

Social Media Software Platform Strategic Innovation Partner Partners include Procter & Gamble Gannett Meredith Unilever Management Team Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, DoubleClick Who We Are

Social Media Software Platform

Strategic Innovation Partner

Partners include

Procter & Gamble

Gannett

Meredith

Unilever

Management Team

Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, DoubleClick

Ripple6 puts brands into communities Go to where customers live and integrate your brand in their social network for marketing and insights. People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads.

Go to where customers live and integrate your brand in their social network for marketing and insights.

People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads.

Ripple6 puts brands into communities Go to where customers live and integrate your brand in their social network for marketing and insights. People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads.

Go to where customers live and integrate your brand in their social network for marketing and insights.

People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads.

Presence awareness salience relevance

What is success? A large audience of people who visit daily They have affinities, creating a context for them to form groups.

What is success? They have rich profiles and interconnected networks. They talk and share information regularly. ------- ------- ------- ------- ------- ------- ------- -------

RELATIONSHIPS awareness salience relevance

"You cannot start in social media without knowing how to listen.“

Social Insights™ Private Research communities across existing social networks. Real communities Regular visitors who engage with friends Rich profiles They connect in multiple public and private groups, and they have expansive personal networks.

Private Research communities across existing social networks.

Real communities

Regular visitors who engage with friends

Rich profiles

They connect in multiple public and private groups, and they have expansive personal networks.

Procter & Gamble: The Salon Measured the flow of word-of-mouth messages to understand its correlation with purchase intent. Developed an understanding of Community Leaders including product experiences and influence

Measured the flow of word-of-mouth messages to understand its correlation with purchase intent.

Developed an understanding of Community Leaders including product experiences and influence

Cloud Communities A single brand community across multiple social networks

Converts Media $pending Into Assets Ongoing, on-demand Insights Brand advocates, their testimonials, tips Data Relationships