iBreakfast--Presentation 2/25/2009

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  • iBreakfast--Presentation 2/25/2009

    1. 1. iBreakfast Rich Ullman February 25, 2009
    2. 2. <ul><li>Social Media Software Platform </li></ul><ul><li>Strategic Innovation Partner </li></ul><ul><li>Partners include </li></ul><ul><ul><li>Procter & Gamble </li></ul></ul><ul><ul><li>Gannett </li></ul></ul><ul><ul><li>Meredith </li></ul></ul><ul><ul><li>Unilever </li></ul></ul><ul><li>Management Team </li></ul><ul><ul><li>Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, DoubleClick </li></ul></ul>Who We Are
    3. 3. Ripple6 puts brands into communities <ul><ul><li>Go to where customers live and integrate your brand in their social network for marketing and insights. </li></ul></ul><ul><ul><li>People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads. </li></ul></ul>
    4. 4. Ripple6 puts brands into communities <ul><ul><li>Go to where customers live and integrate your brand in their social network for marketing and insights. </li></ul></ul><ul><ul><li>People want to talk with brands, they don’t want to be talked at . They’re oblivious to ‘traditional’ ads. </li></ul></ul>
    5. 5. Presence awareness salience relevance
    6. 6. What is success? A large audience of people who visit daily They have affinities, creating a context for them to form groups.
    7. 7. What is success? They have rich profiles and interconnected networks. They talk and share information regularly. ------- ------- ------- ------- ------- ------- ------- -------
    8. 8. RELATIONSHIPS awareness salience relevance
    9. 9. &quot;You cannot start in social media without knowing how to listen.“
    10. 10. Social Insights™ <ul><li>Private Research communities across existing social networks. </li></ul><ul><ul><li>Real communities </li></ul></ul><ul><ul><li>Regular visitors who engage with friends </li></ul></ul><ul><ul><li>Rich profiles </li></ul></ul><ul><ul><li>They connect in multiple public and private groups, and they have expansive personal networks. </li></ul></ul>
    11. 11. Procter & Gamble: The Salon <ul><li>Measured the flow of word-of-mouth messages to understand its correlation with purchase intent. </li></ul><ul><li>Developed an understanding of Community Leaders including product experiences and influence </li></ul>
    12. 12. Cloud Communities A single brand community across multiple social networks
    13. 13. Converts Media $pending Into Assets Ongoing, on-demand Insights Brand advocates, their testimonials, tips Data Relationships

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