The PC is dead long live the mobile                 @richquick
Who am I?
Rich Quick
Rich Quick(before you ask)
Yes(it is my real name)
Here’s my passport to prove it
WebDesigner
Developer
14Years
Work for these guys
Very traditional site
Very traditional siteDesigned for PCs
Very traditional siteDesigned for PCsLots on the page
Very traditional siteDesigned for PCsLots on the pageLooks “meh”
TheWorldisn’tChanging
TheWorldhasChanged
A few statisics
Mobile Commerce is here2011                      2012                          http://www.ecommercetimes.com/rsstory/77553...
Mobile email about to overtake PCs        February 2013                    http://marketingland.com/mobile-email-opens-41-...
Poor mobile emails = unsubscribes  Delete                                                   Unsubscribehttp://www.marketin...
58% of marketers ignore mobile email            December 2012       http://marketingland.com/despite-mobile-emails-growth-...
58% of your competitors ignore mobile email            December 2012       http://marketingland.com/despite-mobile-emails-...
58% of your competitors ignore mobile email?MASSIVE opportunity
Embrace it
HOW
It’sreallyreally
simple
IGNOREPCs
IGNOREPCs(for emails)
the viewport is small anyway
so just design formobiles
so just design formobiles
forWEBSITES
RESPONSIVE DESIGN IS YOUFRIEND
Dead Busy
Born Again   yay!
Born Again   yay!
The Boring Legacy   pages
The Boring Legacy   pages
Campaign landing pages
Billboards, newspaper, QR code, email
Billboards, newspaper, QR code, email
Context
a crowded train
a crowded train
a crowded train
looking foryour hotel
looking foryour nearest starbucks?
Books  Adaptive Web Design  Aaron Gustafson  Responsive Web Design  Ethan Marcote
Thanks        Rich Quick          @richquickrich@speaktorich.com
The PC is dead .. long live the mobile
The PC is dead .. long live the mobile
The PC is dead .. long live the mobile
The PC is dead .. long live the mobile
The PC is dead .. long live the mobile
The PC is dead .. long live the mobile
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The PC is dead .. long live the mobile

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Talk about the importance of mobile design at Reykjavik Internet Marketing Conference 2013. Held in March 2013 in Iceland.

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The PC is dead .. long live the mobile

  1. 1. The PC is dead long live the mobile @richquick
  2. 2. Who am I?
  3. 3. Rich Quick
  4. 4. Rich Quick(before you ask)
  5. 5. Yes(it is my real name)
  6. 6. Here’s my passport to prove it
  7. 7. WebDesigner
  8. 8. Developer
  9. 9. 14Years
  10. 10. Work for these guys
  11. 11. Very traditional site
  12. 12. Very traditional siteDesigned for PCs
  13. 13. Very traditional siteDesigned for PCsLots on the page
  14. 14. Very traditional siteDesigned for PCsLots on the pageLooks “meh”
  15. 15. TheWorldisn’tChanging
  16. 16. TheWorldhasChanged
  17. 17. A few statisics
  18. 18. Mobile Commerce is here2011 2012 http://www.ecommercetimes.com/rsstory/77553.html
  19. 19. Mobile email about to overtake PCs February 2013 http://marketingland.com/mobile-email-opens-41-percent-33980
  20. 20. Poor mobile emails = unsubscribes Delete Unsubscribehttp://www.marketingpilgrim.com/2013/03/a-poor-mobile-email-experience-leads-30-percent-of-consumers-to-unsubscribe.html
  21. 21. 58% of marketers ignore mobile email December 2012 http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
  22. 22. 58% of your competitors ignore mobile email December 2012 http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
  23. 23. 58% of your competitors ignore mobile email?MASSIVE opportunity
  24. 24. Embrace it
  25. 25. HOW
  26. 26. It’sreallyreally
  27. 27. simple
  28. 28. IGNOREPCs
  29. 29. IGNOREPCs(for emails)
  30. 30. the viewport is small anyway
  31. 31. so just design formobiles
  32. 32. so just design formobiles
  33. 33. forWEBSITES
  34. 34. RESPONSIVE DESIGN IS YOUFRIEND
  35. 35. Dead Busy
  36. 36. Born Again yay!
  37. 37. Born Again yay!
  38. 38. The Boring Legacy pages
  39. 39. The Boring Legacy pages
  40. 40. Campaign landing pages
  41. 41. Billboards, newspaper, QR code, email
  42. 42. Billboards, newspaper, QR code, email
  43. 43. Context
  44. 44. a crowded train
  45. 45. a crowded train
  46. 46. a crowded train
  47. 47. looking foryour hotel
  48. 48. looking foryour nearest starbucks?
  49. 49. Books Adaptive Web Design Aaron Gustafson Responsive Web Design Ethan Marcote
  50. 50. Thanks Rich Quick @richquickrich@speaktorich.com

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