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Fixing broken content in higher education
 

Fixing broken content in higher education

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In this workshop I’ll explain why content is broken and how you can use content strategy to fix it. We’ll discuss how to deliver a content strategy for your institution and the challenges you may ...

In this workshop I’ll explain why content is broken and how you can use content strategy to fix it. We’ll discuss how to deliver a content strategy for your institution and the challenges you may face.

This slide deck was original called 'The challenges of delivering content strategy in higher education'

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Fixing broken content in higher education Fixing broken content in higher education Presentation Transcript

  • Fixing broken content in higher education By Richard Prowse IWMW
  • Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. Theproblem
  • “Content strategy plans for the creation, publication, and governance of useful, usable content.” Thesolution Kristina Halvorson. “The Discipline of Content Strategy” AListApart.com
  • “Again and again, I come across organisations who fail to recognise content as an asset…” Thinkingaboutcontentdifferently Gerry McGovern. “New Thinking: Treat your content as an asset” gerrymcgovern.com
  • Content first. Contentstrategy
  • Holding a fact led conversation about content. Contentstrategy
  • Asking dumb questions, like who, what, why, where and when? Contentstrategy
  • Contentstrategy Using content strategy to fix the problems you find.
  • Suggestedreading
  • Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk