0
IWMW2012
LastupdatedApril2015
FIXING BROKEN
CONTENTIN HIGHER
EDUCATION
RICHARD PROWSE
Universitiesdon’thave
tocreatebadcontent,
theychooseto.
Theycananddocreate
amazingcontent
everyday.
Weneedtostart
thinkinglike
publishers.
Valuingour
audiences…
…andthecontentwe
create.
“[Youneedaplan]forthe
creation,publicationand
governanceof useful,
usablecontent.”
KRISTINA HALVORSON.
“THE DISCIPLINE OF ...
STEP ONE
Analyseyourcontent.
STEPTWO
Holdafactledconversation.
STEPTHREE
Defineaplan.
STEP FOUR
Implement.
STEP FIVE
Measureandrefine.
Q&A
RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7
strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled
on...
FURTHER READING
Upcoming SlideShare
Loading in...5
×

Fixing broken content in higher education

1,028

Published on

In this workshop I’ll explain why content is broken and how you can use content strategy to fix it. We’ll discuss how to deliver a content strategy for your institution and the challenges you may face.

This slide deck was original called 'The challenges of delivering content strategy in higher education'

Published in: Education, Technology, Business

Transcript of "Fixing broken content in higher education"

  1. 1. IWMW2012 LastupdatedApril2015 FIXING BROKEN CONTENTIN HIGHER EDUCATION RICHARD PROWSE
  2. 2. Universitiesdon’thave tocreatebadcontent, theychooseto.
  3. 3. Theycananddocreate amazingcontent everyday.
  4. 4. Weneedtostart thinkinglike publishers.
  5. 5. Valuingour audiences…
  6. 6. …andthecontentwe create.
  7. 7. “[Youneedaplan]forthe creation,publicationand governanceof useful, usablecontent.” KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY” IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
  8. 8. STEP ONE Analyseyourcontent.
  9. 9. STEPTWO Holdafactledconversation.
  10. 10. STEPTHREE Defineaplan.
  11. 11. STEP FOUR Implement.
  12. 12. STEP FIVE Measureandrefine.
  13. 13. Q&A
  14. 14. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  15. 15. FURTHER READING
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×