IWMW2013
LastupdatedApril2015
APRACTICALGUIDETO
DELIVERING CONTENT
STRATEGYIN HIGHER
EDUCATION
RICHARD PROWSE
Thedream-

contentfirst.
Thereality-fixing
contentishard.
“Contentstrategyplansfor
thecreation,publication,
andgovernanceof useful,
usablecontent.”
KRISTINA HALVORSON.
“THE DISCIPL...
ASSESSINGTHE
CURRENTSTATE OF
YOUR CONTENT
EDITORIAL PRIORITIES OFTOP-RANKING UNIVERSITIES ON 15 JANUARY 2015
BENCHMARKING
AN INVENTORYOF BATH.AC.UK/STUDY
DASHBOARD SUMMARISINGTHE FINDINGS OFACONTENTINVENTORY
CONTENTINVENTORIESANDAUDITS
GOOGLE DASHBOARD FOR BATH.AC.UK
WEBAND SEARCH ENGINEANALYTICS
EDITORIAL
PROCESSES
“Areyougoverningcontent
throughstandards,
processes,and
organizationalstructures?”
KEVIN P. NICHOLS.
“ENTERPRISE CONTENT S...
USER RESEARCH
“Testingoneuseris100
percentbetterthantesting
none.”
STEVE KRUG.
“DON’T MAKE ME THINK REVISITED:
A COMMON SENSE APPROACH T...
DELIVERINGTHE
FUTURE STATE OF
YOUR CONTENT
UNIVERSITY OF BATH, DIGITALTEAM’S ROADMAPTEMPLATE
ROADMAP
UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRSTYEAR UNDERGRADUATE STUDENTS IN FLOW
EDITORIALBOARDAND CALENDAR
STYLE GUIDE
UNIVERSITY OF BATH’S DIGITALTEAM BLOG - VIDEO GUIDELINES FOR CONTENT CREATORS
STANDARDSAND GUIDELINES
UNIVERSITY OF BATH’S CONTENT QUALITY CHECKLISTTEMPLATE, BASED ON GOV.UK’S CONTENT QUALITY SPOT CHECKS
CONTENTQUALITYCHECKS...
THE PUBLISHER - A MONTHLY NEWSLETTER SENTTO EDITORS
BATH CONTENT MEETUP 

SUPPORTED BYTHE UNIVERSITY OF BATH’S DIGITALTEAM...
Q&A
RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7
strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled
on...
FURTHER READING
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A practical guide to delivering content strategy in higher education

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In this workshop you’ll learn how to use content strategy to plan, create and deliver better content. We’ll also provide case study examples of how content strategy has been used in small scale projects and enterprise level websites.

Published in: Education, Technology

A practical guide to delivering content strategy in higher education

  1. 1. IWMW2013 LastupdatedApril2015 APRACTICALGUIDETO DELIVERING CONTENT STRATEGYIN HIGHER EDUCATION RICHARD PROWSE
  2. 2. Thedream-
 contentfirst.
  3. 3. Thereality-fixing contentishard.
  4. 4. “Contentstrategyplansfor thecreation,publication, andgovernanceof useful, usablecontent.” KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY” IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
  5. 5. ASSESSINGTHE CURRENTSTATE OF YOUR CONTENT
  6. 6. EDITORIAL PRIORITIES OFTOP-RANKING UNIVERSITIES ON 15 JANUARY 2015 BENCHMARKING
  7. 7. AN INVENTORYOF BATH.AC.UK/STUDY DASHBOARD SUMMARISINGTHE FINDINGS OFACONTENTINVENTORY CONTENTINVENTORIESANDAUDITS
  8. 8. GOOGLE DASHBOARD FOR BATH.AC.UK WEBAND SEARCH ENGINEANALYTICS
  9. 9. EDITORIAL PROCESSES
  10. 10. “Areyougoverningcontent throughstandards, processes,and organizationalstructures?” KEVIN P. NICHOLS. “ENTERPRISE CONTENT STRATEGY” IMAGE: © 2015 KEVINPNICHOLS.COM
  11. 11. USER RESEARCH
  12. 12. “Testingoneuseris100 percentbetterthantesting none.” STEVE KRUG. “DON’T MAKE ME THINK REVISITED: A COMMON SENSE APPROACH TO WEB USABILITY, 3RD EDITION” IMAGE: © 2015 SENSIBLE.COM
  13. 13. DELIVERINGTHE FUTURE STATE OF YOUR CONTENT
  14. 14. UNIVERSITY OF BATH, DIGITALTEAM’S ROADMAPTEMPLATE ROADMAP
  15. 15. UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRSTYEAR UNDERGRADUATE STUDENTS IN FLOW EDITORIALBOARDAND CALENDAR
  16. 16. STYLE GUIDE UNIVERSITY OF BATH’S DIGITALTEAM BLOG - VIDEO GUIDELINES FOR CONTENT CREATORS STANDARDSAND GUIDELINES
  17. 17. UNIVERSITY OF BATH’S CONTENT QUALITY CHECKLISTTEMPLATE, BASED ON GOV.UK’S CONTENT QUALITY SPOT CHECKS CONTENTQUALITYCHECKSAND MAINTENANCE PLAN
  18. 18. THE PUBLISHER - A MONTHLY NEWSLETTER SENTTO EDITORS BATH CONTENT MEETUP 
 SUPPORTED BYTHE UNIVERSITY OF BATH’S DIGITALTEAM PUBLISHER COMMUNITY
  19. 19. Q&A
  20. 20. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  21. 21. FURTHER READING

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