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A practical guide to delivering content strategy in higher education
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A practical guide to delivering content strategy in higher education

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In this workshop you’ll learn how to use content strategy to plan, create and deliver better content. We’ll also provide case study examples of how content strategy has been used in small scale......

In this workshop you’ll learn how to use content strategy to plan, create and deliver better content. We’ll also provide case study examples of how content strategy has been used in small scale projects and enterprise level websites.

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  • 1. A practical guide to delivering content strategy in higher education By Richard Prowse IWMW
  • 2. Content first. Theidea
  • 3. Fixing content is hard. Thereality
  • 4. “Content strategy plans for the creation, publication, and governance of useful, usable content.” Definition Kristina Halvorson. “The Discipline of Content Strategy” AListApart.com
  • 5. Contentinventoriesandaudits
  • 6. Frequencyofcontentupdatesin/students Themajorityofcontentshouldbeupdatedinthelast12months,withasmallpercentageat18and24months Updatedinthelast 18months Updatedinthelast 12months Updatedinthelast 24months Ideal Actual Updatedinthelast 18months Updatedinthelast 24months Updatedinthelast 12months Reports
  • 7. Contentstrategy Based on Kristina Halvorson’s Content Strategy for the Web 2nd Edition Developing a plan.
  • 8. Structure
  • 9. StayingontrackBeforeyouarrive Gettingstarted Substance Firstyearundergraduatestudentjourney AdjustingtolifeatUni
  • 10. Workflow
  • 11. Steering group Co-ordination group Governance /studentsgovernance
  • 12. Suggestedreading
  • 13. Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk