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A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
A practical guide to delivering content strategy in higher education
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A practical guide to delivering content strategy in higher education

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In this workshop you’ll learn how to use content strategy to plan, create and deliver better content. We’ll also provide case study examples of how content strategy has been used in small scale …

In this workshop you’ll learn how to use content strategy to plan, create and deliver better content. We’ll also provide case study examples of how content strategy has been used in small scale projects and enterprise level websites.

Published in: Education, Technology
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  • 1. IWMW2013 LastupdatedApril2015 APRACTICALGUIDETO DELIVERING CONTENT STRATEGYIN HIGHER EDUCATION RICHARD PROWSE
  • 2. Thedream-
 contentfirst.
  • 3. Thereality-fixing contentishard.
  • 4. “Contentstrategyplansfor thecreation,publication, andgovernanceof useful, usablecontent.” KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY” IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
  • 5. ASSESSINGTHE CURRENTSTATE OF YOUR CONTENT
  • 6. EDITORIAL PRIORITIES OFTOP-RANKING UNIVERSITIES ON 15 JANUARY 2015 BENCHMARKING
  • 7. AN INVENTORYOF BATH.AC.UK/STUDY DASHBOARD SUMMARISINGTHE FINDINGS OFACONTENTINVENTORY CONTENTINVENTORIESANDAUDITS
  • 8. GOOGLE DASHBOARD FOR BATH.AC.UK WEBAND SEARCH ENGINEANALYTICS
  • 9. EDITORIAL PROCESSES
  • 10. “Areyougoverningcontent throughstandards, processes,and organizationalstructures?” KEVIN P. NICHOLS. “ENTERPRISE CONTENT STRATEGY” IMAGE: © 2015 KEVINPNICHOLS.COM
  • 11. USER RESEARCH
  • 12. “Testingoneuseris100 percentbetterthantesting none.” STEVE KRUG. “DON’T MAKE ME THINK REVISITED: A COMMON SENSE APPROACH TO WEB USABILITY, 3RD EDITION” IMAGE: © 2015 SENSIBLE.COM
  • 13. DELIVERINGTHE FUTURE STATE OF YOUR CONTENT
  • 14. UNIVERSITY OF BATH, DIGITALTEAM’S ROADMAPTEMPLATE ROADMAP
  • 15. UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRSTYEAR UNDERGRADUATE STUDENTS IN FLOW EDITORIALBOARDAND CALENDAR
  • 16. STYLE GUIDE UNIVERSITY OF BATH’S DIGITALTEAM BLOG - VIDEO GUIDELINES FOR CONTENT CREATORS STANDARDSAND GUIDELINES
  • 17. UNIVERSITY OF BATH’S CONTENT QUALITY CHECKLISTTEMPLATE, BASED ON GOV.UK’S CONTENT QUALITY SPOT CHECKS CONTENTQUALITYCHECKSAND MAINTENANCE PLAN
  • 18. THE PUBLISHER - A MONTHLY NEWSLETTER SENTTO EDITORS BATH CONTENT MEETUP 
 SUPPORTED BYTHE UNIVERSITY OF BATH’S DIGITALTEAM PUBLISHER COMMUNITY
  • 19. Q&A
  • 20. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepasttenyearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  • 21. FURTHER READING

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