A practical guide to content strategy in higher education
A practical guide to
content strategy in
UPDATED MARCH 2016
My name is Richard Prowse, and I’m Head of Content at the University of Bath. I lead a
seven-strong team responsible for bath.ac.uk. For the past ten years, I’ve led on digital
content efforts at top-ranking English universities. I’m Co-founder of Bath’s first content
meet up. I also blog and speak on the subject ofAgile content development, content
strategy and user experience.
“Content strategy plans for
the creation, publication,
and governance of useful,
“The Discipline of Content Strategy”AListApart.com
IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
Editorial calendar for first year undergraduate students in Flow
University of Bath content maintenance process
Doing ReviewAgreed and queued
There are two types of tasks: tasks which require subject
expertise and tasks that can be completed by anybody.
Tasks are sorted in order of priority. You should select the
card at the top of the queue, even if you’re assigned to other
When you begin work on the task, assign yourself and move
the card to ‘Doing’. You should only work on one task at a
When you complete work on a task move the card to
‘Review’.Ask a member of the team to check your work.
If you need more information to complete the work, move the
card to ‘Queried’ and contact the content owner.
If the owner does not respond your request for more
information in a week, you should send a follow-up email. If
you do not receive a response within three weeks, you should
move the task to ‘Stopped’.
If you’ve been asked to review a task, assign yourself to
the card. It is your responsibility to correct minor errors.
After completing the review checklist publish the page and
move the task to ‘Done’.
If you find major issues with the content, notify the
member of the team who worked on the task, reassign it to
them and move the card to the bottom of the ‘Agreed and
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Learn from real-life case studies of content strategy in action and find out how you can
use the same tools and techniques in your own organisation to plan, create and deliver
A practical guide to content strategy in higher