0
IWMW2013
LastupdatedApril2015
WHYI BECAME
ACONTENT
STRATEGIST
RICHARD PROWSE
UNIVERSITIES
HOME OFWORLD
LEADING RESEARCH
FIRSTYEAR 

RITES OF
PASSAGE
WEBSITES
THATFEEL
LIKE
‘BROCHURE
WARE’
FRUSTRATING
ISN’TIT?
AN
ADVOCATE 

FOR USERS
AGAINSTEVIL
DEVELOPERS
ONLY KIDDING!
SOLVINGTHE
MYSTERYOF
CONTENT
ENGAGING
USERS INA
MEANINGFUL

WAY
SOWE CAN 

CREATE 

ONCE 

PUBLISH
EVERYWHERE
FIXING 

CONTENT

IS HARD
IFWEALL

WORKTOGETHER
WE CAN
CREATE
SOMETHING
AMAZING
WEAREALL

ROCKSTARS
THANKYOU
RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7
strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled
on...
Q&A
FURTHER READING
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Why I became a content strategist

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Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about why I became a content strategist and how the discipline of content strategy can help universities fix their content.

This slide deck was original called 'IWMW and the birth of a content strategist'

Transcript of "Why I became a content strategist"

  1. 1. IWMW2013 LastupdatedApril2015 WHYI BECAME ACONTENT STRATEGIST RICHARD PROWSE
  2. 2. UNIVERSITIES
  3. 3. HOME OFWORLD LEADING RESEARCH
  4. 4. FIRSTYEAR 
 RITES OF PASSAGE
  5. 5. WEBSITES THATFEEL LIKE ‘BROCHURE WARE’
  6. 6. FRUSTRATING ISN’TIT?
  7. 7. AN ADVOCATE 
 FOR USERS
  8. 8. AGAINSTEVIL DEVELOPERS
  9. 9. ONLY KIDDING!
  10. 10. SOLVINGTHE MYSTERYOF CONTENT
  11. 11. ENGAGING USERS INA MEANINGFUL
 WAY
  12. 12. SOWE CAN 
 CREATE 
 ONCE 
 PUBLISH EVERYWHERE
  13. 13. FIXING 
 CONTENT
 IS HARD
  14. 14. IFWEALL
 WORKTOGETHER
  15. 15. WE CAN CREATE SOMETHING AMAZING
  16. 16. WEAREALL
 ROCKSTARS
  17. 17. THANKYOU
  18. 18. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  19. 19. Q&A
  20. 20. FURTHER READING
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