Your SlideShare is downloading. ×
  • Like
IWMW and the birth of a content strategist
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

IWMW and the birth of a content strategist

  • 1,110 views
Published

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and …

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and how the discipline of content strategy can help universities fix their content.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,110
On SlideShare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
3
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. IWMW and the birth of a content strategist By Richard Prowse IWMW
  • 2. Universities
  • 3. Homeofworldleadingresearch
  • 4. Firstyearsritesofpassage
  • 5. Websitesthatfeellike‘brochureware’
  • 6. Frustratingisn’tit
  • 7. Advocateforcontent
  • 8. Againstevildevelopers
  • 9. Onlykidding!
  • 10. Solvingthemysteryofcontent
  • 11. Engageaudiencesinameaningfulway
  • 12. SowecanCreateOncePublishEverywhere
  • 13. FixingcontentisHard
  • 14. …however,Ifweallworktogether
  • 15. ...wecancreatesomethingamazing
  • 16. Weareallrockstars
  • 17. Thankyou
  • 18. Suggestedreading
  • 19. Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk