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Why I became a content strategist

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Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about why I became a content strategist and how the discipline of content …

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about why I became a content strategist and how the discipline of content strategy can help universities fix their content.

This slide deck was original called 'IWMW and the birth of a content strategist'

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  • 1. IWMW2013 LastupdatedApril2015 WHYI BECAME ACONTENT STRATEGIST RICHARD PROWSE
  • 2. UNIVERSITIES
  • 3. HOME OFWORLD LEADING RESEARCH
  • 4. FIRSTYEAR 
 RITES OF PASSAGE
  • 5. WEBSITES THATFEEL LIKE ‘BROCHURE WARE’
  • 6. FRUSTRATING ISN’TIT?
  • 7. AN ADVOCATE 
 FOR USERS
  • 8. AGAINSTEVIL DEVELOPERS
  • 9. ONLY KIDDING!
  • 10. SOLVINGTHE MYSTERYOF CONTENT
  • 11. ENGAGING USERS INA MEANINGFUL
 WAY
  • 12. SOWE CAN 
 CREATE 
 ONCE 
 PUBLISH EVERYWHERE
  • 13. FIXING 
 CONTENT
 IS HARD
  • 14. IFWEALL
 WORKTOGETHER
  • 15. WE CAN CREATE SOMETHING AMAZING
  • 16. WEAREALL
 ROCKSTARS
  • 17. THANKYOU
  • 18. Q&A
  • 19. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepasttenyearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  • 20. FURTHER READING

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