Why I became a Content strategist

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Find out why I became a content strategist and how the University of Bath uses content strategy to help create, publish and govern its content.

Slide deck last updated March 2016

Why I became a Content strategist

  1. 1. Why I became a Content strategist IWMW13 UPDATED MARCH 2016
  2. 2. My name is Richard Prowse, and I’m Head of Content at the University of Bath. I lead a seven-strong team responsible for bath.ac.uk. For the past ten years, I’ve led on digital content efforts at top-ranking English universities. I’m Co-founder of Bath’s first content meet up. I also blog and speak on the subject ofAgile content development, content strategy and user experience. Hello
  3. 3. Universities…
  4. 4. Home of world leading research
  5. 5. First year rites of passage
  6. 6. Websites that feel like ‘brochureware’
  7. 7. Frustrating isn’t it?
  8. 8. An advocate for users
  9. 9. Against evil developers
  10. 10. Only kidding!
  11. 11. Solving the mystery of content
  12. 12. Engaging users in a meaningful way
  13. 13. So we can COPE
  14. 14. Fixing content is hard
  15. 15. If we all work together
  16. 16. We can create something amazing
  17. 17. We are all rockstars
  18. 18. Thank you
  19. 19. Q&A
  20. 20. Further reading
  21. 21. Talk HELLO@CONTENTBEAR.UK Find out why I became a content strategist and how the University of Bath uses content strategy to help create, publish and govern its content. Why I became a content strategist

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