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IWMW and the birth of a content strategist

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Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and …

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and how the discipline of content strategy can help universities fix their content.


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  • 1. IWMW and the birth of a content strategist By Richard Prowse IWMW
  • 2. Universities
  • 3. Homeofworldleadingresearch
  • 4. Firstyearsritesofpassage
  • 5. Websitesthatfeellike‘brochureware’
  • 6. Frustratingisn’tit
  • 7. Advocateforcontent
  • 8. Againstevildevelopers
  • 9. Onlykidding!
  • 10. Solvingthemysteryofcontent
  • 11. Engageaudiencesinameaningfulway
  • 12. SowecanCreateOncePublishEverywhere
  • 13. FixingcontentisHard
  • 14. …however,Ifweallworktogether
  • 15. ...wecancreatesomethingamazing
  • 16. Weareallrockstars
  • 17. Thankyou
  • 18. Suggestedreading
  • 19. Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk