IWMW and the birth of a content strategist
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IWMW and the birth of a content strategist

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Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard ...

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and how the discipline of content strategy can help universities fix their content.

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IWMW and the birth of a content strategist IWMW and the birth of a content strategist Presentation Transcript

  • IWMW and the birth of a content strategist By Richard Prowse IWMW
  • Universities
  • Homeofworldleadingresearch
  • Firstyearsritesofpassage
  • Websitesthatfeellike‘brochureware’
  • Frustratingisn’tit
  • Advocateforcontent
  • Againstevildevelopers
  • Onlykidding!
  • Solvingthemysteryofcontent
  • Engageaudiencesinameaningfulway
  • SowecanCreateOncePublishEverywhere
  • FixingcontentisHard
  • …however,Ifweallworktogether
  • ...wecancreatesomethingamazing
  • Weareallrockstars
  • Thankyou
  • Suggestedreading
  • Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk