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IWMW and the birth of a content strategist

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Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and …

Universities are full of amazing stories, nevertheless, their content often doesn’t tell them successfully. At IWMW13 I talked about how I became a content strategist, why managing content is hard and how the discipline of content strategy can help universities fix their content.


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  • 1. IWMWand the birth of a content strategist RICHARD PROWSE Last updated March 2015 IWMW 2013
  • 2. UNIVERSITIES
  • 3. HOME OF WORLD LEADING RESEARCH
  • 4. FIRSTYEARS RITES OF PASSAGE
  • 5. WEBSITES THATFEELLIKE‘BROCHUREWARE’
  • 6. FRUSTRATING ISN’TIT
  • 7. ADVOCATE FOR CONTENT
  • 8. AGAINSTEVILDEVELOPERS
  • 9. Only kidding!
  • 10. SOLVING THE MYSTERY OF CONTENT
  • 11. ENGAGE AUDIENCES IN AMEANINGFULWAY
  • 12. SO WE CAN CREATE ONCE PUBLISH EVERYWHERE
  • 13. FIXING CONTENTIS HARD
  • 14. …HOWEVER,IF WE ALLWORKTOGETHER
  • 15. ...WE CAN CREATE SOMETHING AMAZING
  • 16. WE ARE ALLROCKSTARS
  • 17. THANKYOU
  • 18. Q&A
  • 19. @richprowse www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk Richard Prowse Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past ten years he has lead on digital content efforts at top- ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
  • 20. Further reading