BATHCAMP#31
LastupdatedApril2015
BIG ORGANISATION =
POOR CONTENT?
RICHARD PROWSE
Universitiesarefullof
amazingstories…
…andpeople.
Universitiesdon’thave
tocreatebadcontent,
theychooseto.
Theycananddocreate
amazingcontent
everyday.
Weneedtostart
thinkinglike
publishers…
…andvaluethecontent
wecreate.
HOW?
“[Youneedaplan]forthe
creation,publicationand
governanceof useful,
usablecontent.”
KRISTINA HALVORSON.
“THE DISCIPLINE OF ...
Meetuserneeds.
Implementeasytouse
toolsandsimple
guidelines.
Encouragebestpractice
andbuildskillsthrough
doing.
Rememberyour
onlyhuman.
Q&A
RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7
strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled
on...
FURTHER READING
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Big organisation = poor content?

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Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content can thrive.

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Big organisation = poor content?

  1. 1. BATHCAMP#31 LastupdatedApril2015 BIG ORGANISATION = POOR CONTENT? RICHARD PROWSE
  2. 2. Universitiesarefullof amazingstories…
  3. 3. …andpeople.
  4. 4. Universitiesdon’thave tocreatebadcontent, theychooseto.
  5. 5. Theycananddocreate amazingcontent everyday.
  6. 6. Weneedtostart thinkinglike publishers…
  7. 7. …andvaluethecontent wecreate.
  8. 8. HOW?
  9. 9. “[Youneedaplan]forthe creation,publicationand governanceof useful, usablecontent.” KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY” IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
  10. 10. Meetuserneeds.
  11. 11. Implementeasytouse toolsandsimple guidelines.
  12. 12. Encouragebestpractice andbuildskillsthrough doing.
  13. 13. Rememberyour onlyhuman.
  14. 14. Q&A
  15. 15. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepast10yearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  16. 16. FURTHER READING
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