Big organisation = poor content?
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Big organisation = poor content?

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Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content ...

Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content can thrive.

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Big organisation = poor content? Big organisation = poor content? Presentation Transcript

  • Big organisation= poor content? By Richard Prowse Bathcamp#31
  • I love the University of Bath -I have an amazing job -I work with amazing people -I help create amazing content. Lifeatuni
  • My team faces the same challenges as you -we’re organised differently -there’s a lot more stakeholders. Lifeatuni
  • Working in higher education is like herding cats. Lifeatuni
  • What I’ve learnt -universities don’t have to create lousy content, they choose to -they can and do create amazing content everyday. Bigorganisation=poorcontent
  • We have to start thinking of ourselves as mini BBCs. Bigorganisations
  • We’re not there yet. Contentstrategy
  • All about the stakeholders - Get their buy-in at the start -unite to defeat the common enemy of out-of-date content -reassuring them that they’re not the only ones -Set stakeholder expectations at the start -get them involved in the process -use plain English to describe what content strategy is, how it works and how it will help. Contentstrategy
  • Use the process to put them at the centre of their own change. Contentstrategy
  • Bigorganisation=greatcontent You’ll need a good understanding of your content, a team with the right skills and stakeholder buy-in.
  • Suggestedreading
  • Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk