Big organisation =
Bad content?
Bathcamp#31
UPDATED MARCH 2016
My name is Richard Prowse, and I’m Head of Content at the University of Bath. I lead a
seven-strong team responsible for b...
Bad content?
InformationArchitecture
IMAGE: HTTP://ALISTAPART.COM/D/ORGANIZING-MOBILE/4-2.JPG CC BY-NC
User journeys
Monsters University
Apply to MU
A Map of the MU campus
Login to MU.net
Content
Monsters University
The Monsters University website
YouTube video -A Message From The Dean
Good content can help your
organisation to achieve its
strategic goals and act as a
competitive differentiator
How to create good
content in a big
organisation
Focus on what’s important
Put your users’ needs first
User stories and journeys
Prospective undergraduate user journey
Asaprospectivestudent
Iwanttosearchforengineeringcourses
...
Make decisions based on
data
Data sources
Results from the content inventory of bath.ac.uk Google dashboard for bath.ac.uk
Keep it simple and
consistent
Standards and guidelines
University of Bath Editorial style guide
University of Bath Content design guidance - Creating a ...
Work in the open
Kanban board and editorial calendar
Editorial calendar for first year undergraduate students in FlowContent transition boa...
Encourage collaboration
Example of pair writing
Remember you’re only
human
Q&A
Further reading
Talk
HELLO@CONTENTBEAR.UK
Learn how your organisation can create better content by focusing on user needs,
making decision...
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Big organisation = Bad content?

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Learn how your organisation can create better content by focusing on user needs, making decisions based on data and adopting shared standards and tools.

Slide deck last updated March 2016

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Big organisation = Bad content?

  1. 1. Big organisation = Bad content? Bathcamp#31 UPDATED MARCH 2016
  2. 2. My name is Richard Prowse, and I’m Head of Content at the University of Bath. I lead a seven-strong team responsible for bath.ac.uk. For the past ten years, I’ve led on digital content efforts at top-ranking English universities. I’m Co-founder of Bath’s first content meet up. I also blog and speak on the subject ofAgile content development, content strategy and user experience. Hello
  3. 3. Bad content?
  4. 4. InformationArchitecture
  5. 5. IMAGE: HTTP://ALISTAPART.COM/D/ORGANIZING-MOBILE/4-2.JPG CC BY-NC
  6. 6. User journeys
  7. 7. Monsters University Apply to MU A Map of the MU campus Login to MU.net
  8. 8. Content
  9. 9. Monsters University The Monsters University website YouTube video -A Message From The Dean
  10. 10. Good content can help your organisation to achieve its strategic goals and act as a competitive differentiator
  11. 11. How to create good content in a big organisation
  12. 12. Focus on what’s important
  13. 13. Put your users’ needs first
  14. 14. User stories and journeys Prospective undergraduate user journey Asaprospectivestudent Iwanttosearchforengineeringcourses SothatIcanfindoutwhatIcanstudyatBath
  15. 15. Make decisions based on data
  16. 16. Data sources Results from the content inventory of bath.ac.uk Google dashboard for bath.ac.uk
  17. 17. Keep it simple and consistent
  18. 18. Standards and guidelines University of Bath Editorial style guide University of Bath Content design guidance - Creating a Guide
  19. 19. Work in the open
  20. 20. Kanban board and editorial calendar Editorial calendar for first year undergraduate students in FlowContent transition board in Trello
  21. 21. Encourage collaboration
  22. 22. Example of pair writing
  23. 23. Remember you’re only human
  24. 24. Q&A
  25. 25. Further reading
  26. 26. Talk HELLO@CONTENTBEAR.UK Learn how your organisation can create better content by focusing on user needs, making decisions based on data and adopting shared standards and tools. Big organisation = Bad content?

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