Big organisation = poor content?

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Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content …

Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content can thrive.

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  • 1. Big organisation= poor content? By Richard Prowse Bathcamp#31
  • 2. I love the University of Bath -I have an amazing job -I work with amazing people -I help create amazing content. Lifeatuni
  • 3. My team faces the same challenges as you -we’re organised differently -there’s a lot more stakeholders. Lifeatuni
  • 4. Working in higher education is like herding cats. Lifeatuni
  • 5. What I’ve learnt -universities don’t have to create lousy content, they choose to -they can and do create amazing content everyday. Bigorganisation=poorcontent
  • 6. We have to start thinking of ourselves as mini BBCs. Bigorganisations
  • 7. We’re not there yet. Contentstrategy
  • 8. All about the stakeholders - Get their buy-in at the start -unite to defeat the common enemy of out-of-date content -reassuring them that they’re not the only ones -Set stakeholder expectations at the start -get them involved in the process -use plain English to describe what content strategy is, how it works and how it will help. Contentstrategy
  • 9. Use the process to put them at the centre of their own change. Contentstrategy
  • 10. Bigorganisation=greatcontent You’ll need a good understanding of your content, a team with the right skills and stakeholder buy-in.
  • 11. Suggestedreading
  • 12. Richard Prowse. I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content. o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience. For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.  C @thecontentbear www.contentbear.co.uk www.linkedin.com/in/richprowse r.w.prowse@bath.ac.uk