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Big organisation = poor content?

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Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content …

Big organisations don’t have to create lousy content, they choose to. Big organisations can and do create amazing content everyday. To be successful you need to create an eco-system in which content can thrive.

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  • 1. BATHCAMP#31 LastupdatedApril2015 BIG ORGANISATION = POOR CONTENT? RICHARD PROWSE
  • 2. Universitiesarefullof amazingstories…
  • 3. …andpeople.
  • 4. Universitiesdon’thave tocreatebadcontent, theychooseto.
  • 5. Theycananddocreate amazingcontent everyday.
  • 6. Weneedtostart thinkinglike publishers…
  • 7. …andvaluethecontent wecreate.
  • 8. HOW?
  • 9. “[Youneedaplan]forthe creation,publicationand governanceof useful, usablecontent.” KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY” IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
  • 10. Meetuserneeds.
  • 11. Implementeasytouse toolsandsimple guidelines.
  • 12. Encouragebestpractice andbuildskillsthrough doing.
  • 13. Rememberyour onlyhuman.
  • 14. Q&A
  • 15. RichisEditor-in-chief attheUniversityof Bathwhereheleadsa7 strongteamresponsibleforbath.ac.uk.Forthepasttenyearshehasled ondigitalcontenteffortsattop-rankingEnglishuniversities.RichisCo- founderof Bath’sfirstcontentmeetup.Healsoregularlyblogson contentstrategy,agilecontentdevelopment,anduserexperience. RICHARD PROWSE @RICHPROWSE CONTENTBEAR.CO.UK WWW.LINKEDIN.COM/IN/RICHPROWSE R.W.PROWSE@BATH.AC.UK
  • 16. FURTHER READING

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