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In March 2014, data from media agencies and ‘unconfirmed rumours’ from Silicon Valley suggested that organic reach from Facebook brand pages was in decline, and would soon be close to zero. However, our data from February and March shows that organic reach has stabilised. Furthermore, many pages have continued to perform strongly throughout the last 6 months. Where the content is good enough, pages are unaffected by changes to Facebook’s algorithm. This is not grounds for complacency, but it shows that brands should not dismiss their Facebook Pages when planning content strategies.