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Search, Social and StreetFighterA Correlation Study                      Do signals from social media                     ...
Search, Social and StreetFighterA Correlation Study                      Do signals from social media                     ...
Search, Social and StreetFighterA Correlation Study                      Is there a correlation between                   ...
SEO Visibility... You need a bigdataset
And lots of social data...                 •   Facebook Likes                 •   Facebook Shares                 •   Face...
For some big name UK sites...
My DatasetDomain   Social Links By   Referring    SEO  s         Channel         Links,     Visibility                    ...
Lets pose some questions...Is there a correlation betweenvisibility in natural search and    a website’s social media     ...
Lets pose some questions...                   Why can’t we say                conclusively that social             equity ...
A basic theory...                            Increased      Social Links          Visibility in                           ...
A Better theory...?                            Increased    Great      Normal                            Visibility in   C...
A more realistic theory...?                            Increased    Great      Normal                            Visibilit...
Unfortunately it doesn’t provethis...                           Increased   Great      Normal                           Vi...
A concrete example... July 2011
Vote for Roland!!
Does this boost domain SEOVisibility...?  Over 80% of all next.co.uk                          social links point at       ...
Does this boost domain SEOVisibility...?              ...Not really  Big social link surge ≠ a big rankings jump
Lets pose some questions...Why all the fuss about social          & SEO?
Think of relevance as acurrency...               Webmasters            140 million domains                800 million     ...
Think of relevance as acurrency...                Webmasters             140 million domains                 800 million  ...
So what...?              Don’t succumb to the hype              around social links = SEO
Thanks.Dataset on Google+Blog @ performicsworldwide.com                                   Rich Kirk                     He...
Search, Social & Streetfighter
Search, Social & Streetfighter
Search, Social & Streetfighter
Search, Social & Streetfighter
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Search, Social & Streetfighter

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In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.

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Transcript of "Search, Social & Streetfighter"

  1. 1. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  2. 2. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  3. 3. Search, Social and StreetFighterA Correlation Study Is there a correlation between visibility in natural search and a website’s social media equity? Rich Kirk Head of SEO, Performics
  4. 4. SEO Visibility... You need a bigdataset
  5. 5. And lots of social data... • Facebook Likes • Facebook Shares • Facebook Comments • Tweets • +1s • Stumbles • Delicious bookmarks • LinkedIn shares
  6. 6. For some big name UK sites...
  7. 7. My DatasetDomain Social Links By Referring SEO s Channel Links, Visibility Domains Score etc
  8. 8. Lets pose some questions...Is there a correlation betweenvisibility in natural search and a website’s social media equity?
  9. 9. Lets pose some questions... Why can’t we say conclusively that social equity is impacting visibility in natural search?
  10. 10. A basic theory... Increased Social Links Visibility in SERPs Data we’ve seen proves no conclusive link...
  11. 11. A Better theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  12. 12. A more realistic theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  13. 13. Unfortunately it doesn’t provethis... Increased Great Normal Visibility in Content Links SERPs Social Links
  14. 14. A concrete example... July 2011
  15. 15. Vote for Roland!!
  16. 16. Does this boost domain SEOVisibility...? Over 80% of all next.co.uk social links point at Roland Well over 70’000 social links No game-changing uplift in links
  17. 17. Does this boost domain SEOVisibility...? ...Not really Big social link surge ≠ a big rankings jump
  18. 18. Lets pose some questions...Why all the fuss about social & SEO?
  19. 19. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7 billion people
  20. 20. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7bn people worldwide ??tn site interactions
  21. 21. So what...? Don’t succumb to the hype around social links = SEO
  22. 22. Thanks.Dataset on Google+Blog @ performicsworldwide.com Rich Kirk Head of SEO, Performics
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