Google+ by Zenith Optimedia & Performics
Upcoming SlideShare
Loading in...5
×
 

Google+ by Zenith Optimedia & Performics

on

  • 1,410 views

Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now?

Google Plus: What is it? What does it mean for advertisers? How will it change Search? What should your brand do now?

Statistics

Views

Total Views
1,410
Slideshare-icon Views on SlideShare
1,400
Embed Views
10

Actions

Likes
2
Downloads
54
Comments
0

3 Embeds 10

http://performicsworldwide.com 8
https://twitter.com 1
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Google+ by Zenith Optimedia & Performics Google+ by Zenith Optimedia & Performics Presentation Transcript

    • Google+
      27th July 2011
    • Google has a huge array of products across Paid, Owned and Earned…
    • Owned
      Earned
      Paid
    • ...but historically, integration between products has been loose and variable.
    • Google+ is an integrated social network.
    • Itcontains new products and connects
      all of Google’s existing products
      using a social layer.
    • It is the culmination of a year-long project led by Vic Gundotra,
      Google’s senior vice president of social
      and has been called
      Google’s answer to Facebook.
    • Google are taking Google+ seriously
    • Google+ hit 20m users inside 3 weeks
    • Smooth web experience from the beginning
      Google’s server infrastructure has prevented downtime, growing pains and fail whales!
    • Number one in the App store, but reviews are mixed
    • 6keyGoogle+ products
    • Sparks
      Hangouts
      Circles
      And the whole setup is aligned and integrated with Google’s other key products.
      Photos
      Profile
      Huddle
    • +1 button sharescontent into Google+ and alsopersonalisesSearch Engine results pages.
      In time +1 will be factored in Paid Search Quality Score too.
    • Google+ features vsFacebookvsTwitter
    • WHAT IT MEANS FOR ADVERTISERS
    • Businessopportunities(Q4 2011)
    • Profile Pages (optimized for businesses).
      Branded Hangouts with Customers (or partners).
      Content Distribution.
      Applications.
      Customer Service.
      Collaboration.
      Research & Data.
    • Natural Search becomes social and personalised…
    • “If Google can succeed in driving large scale Google+ adoption—and derive a wealth of social cues from Google+ users—search could be revolutionised. Google+ users could see highly customized SERPs that rank results based on recommendations /likes from Circles. Shared interests discovered through Sparks could float to the top of the SERP. In other words, the searcher’s friends will play a significant role in influencing where a result ranks and whether it gets clicked—both in natural search and paid search (if social cues are integrated into Quality Score).”
    • ...and Paid Search will be affectedtoo once social data factored into Quality Score.
    • Google+ will provide data for display ad targeting
    • Google may use my information to personalize
      content and ads on non-Google websites.
      ?
      More social data for targeting = more ad revenue.
    • Google Checkout alongside Google+ could become the killersocial /mobile payment solution
    • Provides a mobile-optimised web store to brands who had not previously had the money to develop one.
      Allows Google to make money from advertising AND sales, advertisers and merchants.
    • Superior social network analytics allows targeted outreachby brands.
    • Average demographics of users in circles /hangouts.
      Most common sparks /interests from profile data.
      Identifies groups of users who are closely linked and all linked with your brand.
    • Social data like +1 visible alongside engagement metrics like bounce rate, time on site etc.
      +1 or +100?
      Understand which users are influencers with large voice.
      Your Brand
    • Advertiser Circles could allow easy segmentationof fan bases +great CRM potential
    • People who’ve
      mentioned
      1034
      Super fans
      58
      Detractors
      13
    • HURDLES TO OVERCOME
    • Google+ is still small…
    • …it has to get people to switch as well as join.
    • Facebookare not making it easy
    • Facebook are not making it easy
    • Issues around t’s&c’s and privacy?
    • “By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute anyContent which you submit, post or display on or through, the Services.”
    • WILL IT WORK?
    • Will It Be Successful? An Expert’s take
    • “When it comes to features, Google is at parity with Facebook, but isn’t compelling for a mass immigration of social behavior. They must quickly integrate Google’s unique products like YouTube, Gmail, Apps, and others to slowly attract users over.”
      Jeremiah Owyang
       ”I don't think competitors kill companies and services. I think the vast majority of "deaths" are self inflicted. Facebook didn't kill MySpace and Friendster, they killed themselves.”
      Fred Wilson
      “Your mom won’t use Google+.”
      Robert Scoble
      “…lots of companies are going to build things like video chat, but Facebook competitors also have to build up their social graph first. Facebook’s job is to just keep innovating.”
      Mark Zuckerberg
      “Decided to forward http://kevinrose.com to my Google+.
      G+ gives me more (real-time) feedback and engagement than my blog ever did.”
      Kevin Rose
    • FUTURE
    • What is the Future of Google+?5 Predictions:
    • 1
      Google+ will not be a “Facebook killer” in the short term. They will instead co-exist. Facebook will play a similar role to Apple iOS(more controlled) and G+ will play the role of Android (more open).
    • 2
      Google+ could become the premiere platform for applications for the Web and mobile.
    • 3
      Google+ will hurt traditional Web properties such as Yahooand Microsoft more than social companies with the increased adoption of Google’s other products (i.e. Documents, Search).
    • 4
      Brands will love Google+ because they already own the majority of the Web. You’ll only need one partner. And commerce integration appears to be intuitive.
    • 5
      Google+ will look, feel and be used completely differently 5 years from now.
    • What Should Your brand do now?
    • Register as a user and test the experience
      Request notification for when business pages become available
      Be prepared and stay updated
      Your
      Brand