Mehul daya portfolio dec 2010


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Born and brought up in Mumbai, during my school and college days I would disassemble products around me just out of curiosity. Of course I would put them back together again but the point is that I found this mechanical deconstruction very exciting. Later I decided that I best be
putting such talent to good use and so I did my bachelors in PD from the University of Hertfordshire, London, UK.
I am passionate about design, I love to work with my hands, blah blah blah....I could go on but the bottom line is I want to be part of and an asset to a hardcore Industrial Product Design team which is process driven. And if your team is running 1 member short, I’m your guy.

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Mehul daya portfolio dec 2010

  1. 1. M EHUL DAYA product d e s i g n e r smartwork1626@gm a i l . c o m 91 995 8 4 8 5 5 5 6 THEWORK OF
  2. 2. MVL TELECOM / 2010Brief: Design a range of mobile phones within 0 10the Rs.15,000 price bracket. /2Process: Researched on all popular phones C OM LEavailable in the market. Carried out a ‘useropinion survey’ focused on pros cons and a E LTwishlist. Explored different forms and futuris-tic designs.Conclusion: People dont want to spend timefiguring out their phone. They want the MVphone to do what it’s supposed to.4 important factors are ‘speed’, ‘seemless’,‘utility’ and ‘look’.Outcome: Designed a range of phones withinthe price bracket with features such as directconnect USB, charging mechanism, etc.
  3. 3. MVL TELECOM / 20101 a
  4. 4. MVL TELECOM / 20101 b
  5. 5. DAILY DUMP / 2010Brief: Design a leaf composter for the 0 10park, gardens, private and public.Create interesting forms that can add P /2 UMmore value and aesthetic appeal to theproduct. DProcess: Researched on the process ofhow compost is made from waste. A ILYVisited a live site where composting wascarried out to understand the process Dand requirement.Outcome: Explored various forms anddesigns. Finalised on the best andpresented to the client. This project is awork in progress.(03-12-10)
  6. 6. DAILY DUMP / 2010
  7. 7. BEETEL / 2010Brief: Redesign the Landline phone 10provided by Airtel.Process: Analysed the phone and key 0layout. Took a functional approach andobserved that keys were placed haphaz- L / memory keys were not uniquely shaped E TEand what was stored on them could not beseen. Calculator function and keys were BEhidden.Outcome: Grouped similar family/functionkeys together. Shifted the memory keysbeside the screen and suggested that whenthe receiver is lifted, contacts stored on thememory keys are displayed. Calculatorfunction keys grouped together. BEFORE AFTER
  8. 8. 10DLF PLACE , SAKET / 2010 0 /2Brief: Design the entrance canopy andsuggest possible pedestrian pathways T KEfor entry into the mall.Site survey: The entrance is shadowed A ,Sby ‘Select City Walk’. Lack of signage orvery poor signage. Exterior building E AClooks like a warehouse. Trees cover theentrance from the road. L FPProcess: Designed a large, attentiongrabbing Entrance canopy, an Entracepylon and walkway canopy to invite DLpeople to walk to the mall as well asdrive.
  9. 9. DLF PLACE, SAKET / 2010
  10. 10. VIRTUAL SOFT/ 2010Brief: Design a storyboard for an online 0 10 /2mall concept which is interactive andengaging . TProcess: Researched on current online S OF ALmall spaces. Appreciated the interactiv-ity of some sites while some were dull U IRTand 2D. A few Brainstorm and groupdiscussions later designed a storyboardof a virtual space mall concept. VOutcome: Hand drew the scenes andthen rendered them in photoshop andpresented to client.
  11. 11. VIRTUAL SOFT / 2010
  12. 12. 0 08 /2LIGHTING SUITE, SAMARA / 2008 A ARBrief: Design a lighting family.Process: Created over 15 light designs of Mwhich 1 was slelected by B&Q. Explored , SA ITEvarious forms with interlocking scrollsforming an interesting shape.Outcome: The selected light was SUexpanded into a suite consisting of apendent, semi-flush and wall light for TI NG GHthe European Market. LI
  13. 13. 0 07 /2BLUE SKY WORKSTATION / 2007 ONBrief: Design an ergonomic workstation. TI TAProcess: Research conducted on humananatomy, materials, posture, 99 percentile S RKhuman group and requirement as a user. Userinterface, emerging technology - multi touchscreens, haptic, storage devices, super Oprocessing power, hygiene, flexible screens, Y W SKlow power consumption, alternative powersources. EOutcome: Workstation designed, modelledand concept design proposed for use in B LUmultiple job roles.View at:
  14. 14. BLUE SKY WORKSTATION / 2007
  15. 15. BLUE SKY WORKSTATION / 2007
  16. 16. PINUTZ / 2005Awards: Highly commended by the CSD(Chartered society of Designers) 0 05 /2Brief: Design a shelving system that isfree standing, against a wall and may be Z UTused in exhibitions, offices, schools,universities, etcProcess: Explored different shapes that is PINaesthetically pleasing, artistic and usefulOutcome: Pinutz derived from peanutsbecause of the shape chosen.Constructed from aluminum alloy andclear plastic to form a beautifulmodular shelving system
  17. 17. 0 06 /2RSA DESIGN FOR PATIENT SAFETY / 2006 ONBrief: Design product/environment to improve TIthe experience of elderly and disabled patients TIin the hospital E MPProcess: Researched on hospital and patientcare practices. Visited 4 hospitals, met withdoctors and patients and heard their opinions CO GNand greviences. Realised that due to theperpetual shortage of nurses, patients alwayssuffer. Being served cold food, not being able to SI DEeat, weakness are just a few.Outcome: Intuitive Arm Support Systemdesigned to assist patients while eating by R SAreducing weight of arm. Redesigned the salt,pepper, mayonnaise and ketchup packaging toease access to its contents with onehand or 3 fingers only.
  18. 18. CRISP CRACKER / 2005Brief: Design a way to open a 0 05crisp(chips) bag without touching it. R /2Process: Being a fun project we didn’treally do much reserch. Since a crisps C KEpacket is airtight, we decided to use thisfeature to force the bag through rollers C RA ISPcoated with latex to provide grip. Theforce of air pressure would break thepacket open on the opposite side. CROutcome: We created the ‘CrispCracker’ everything worked well exceptfor some broken chips in the process.
  19. 19. SPICE EYE / 2005Brief: Design a spice rack as a guys toy! 0 05Process: As a guys toy I decided to givethe rack a rachet system. The problem E /2faced with current spice racks is that thespices placed behind in a shelf cannot E EYbe reached easily. P ICOutcome: A prototype was designed Susing MDF and cardboard and a springloaded rachet system to turn the wheelaround.
  20. 20. 0 03 /2MESSERSCHMITT KR 200 / 2003Self Initiated project: This German Car became 0part of the family in the 50’s when my grandfather bought it from South Africa to India by R 20 TKship. It was used a lot during those days by my ITgrand dad and then my dad. Later in the 80’s ittook a backseat for about a decade or 2behind the garage where it gradually rusted sobad that you could kick a hole into the body- C HMwork. E RS SSAs a summer project in the year 2002 I tookon rebuilding the car. With my family’s sup-port I headed a small team of workers disman-telling and then rebuilding the car from MEscratch, engine, bracking system, lighting,everything. About a year later and a brandnew piston from the UK MesserschmittOwners Club, the car is back on the road,currently sitting in my garage in Mumbai.