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Ad Copywriting
 

Ad Copywriting

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    Ad Copywriting Ad Copywriting Presentation Transcript

    • BBDO COPYWRITING EXAMPLESWINNER - BBDO Detroit Intern Ad Campaign Competition, 2004
    • BBDO BIG IDEAThe “Get To Know Me” campaign was built around the idea of entering into a new relationship, in that once you get toknow someone you never know where it could lead. I applied that concept to buying a new car. Here are some of the adsi created for the campaign.
    • Copy reads:“It’s the first step involved when meeting someone new, and you never know what you’ll find. Get to know me and you’ll find I have the mostpowerful engine in my class, the most cargo space, and 29mpg to get you where you need to go. This could be the start of a beautiful thing.”
    • Copy reads:“I’m as easy as it gets, and that’s a good thing. I come standard with a 7 year, 70,000 mile warranty and the highest owner satisfactionrating in an outstanding line of Chrysler cars. With a guarantee like this you can finally own a car that doesn’t own you.”
    • Copy reads:“No matter what you need me for, you’ve got me. With 64 cu. ft. and 32 seating configurations you can stuff, pack, and haul anythingyou need. And that’s good, because nobody likes being tied down.”
    • Copy reads:“Only the occasional fill-up. In return I’ll give you over 400 miles of driving satisfaction. When was the last time you got so much forso little? Get to know me and you’ll see how much more you’ll get.”
    • Copy reads:“The PT knows that getting to know someone takes time, and what better way to start than over ice cream? Visit get2knowme.com for you freecoupon towards ice cream from Cold Stone Creamery. Why get to know someone over dinner when you can head straight for dessert?”
    • Copy reads:“But not the traditional way. Rev my 2.4L 150hp engine and you’ll know what I mean. With the most powerful engine in my class, 15inch alloy wheels, and tires that hug the road, you’ll be back for seconds...even thirds.”
    • Copy reads:“This is a number you won’t throw away. Now with the lowest price in my class, I give you more than anyone else. Like 150hp, 64cubic feet of cargo space, and a premium six speaker CD sound system. You’ve got my number, now lets go for a ride.”