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Developing a social media strategy

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This is the copy of a presentation on the importance of a social media strategy and a simple methodology to put a strategy together that I gave in London on November 2nd last

This is the copy of a presentation on the importance of a social media strategy and a simple methodology to put a strategy together that I gave in London on November 2nd last

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    Developing a social media strategy Developing a social media strategy Presentation Transcript

    • Developing a social media strategy
    • It's Tempting Source: socialnomics.com
    • But this is about Business.... Source: socialnomics.com
    • What is Social Media ? Publish & comment online Ease of access - Twitter, blogs, YouTube, Wikis My views on anything “ A (fundamental) shift in the way we communicate” Erik Qualman - Socialnomics
    • 1 st Step Whats your objective ?
      • Group collaboration
      • Influence my customers
      • Influence & increase awareness of my products
    • 2 nd Step Plan – Do – Check - Act
    • Metrics / KPIs
      • Engagement duration
      • Bounce rate
      • Activity ratio
      • Conversion ratio
      • Brand mentions
      • Virality
    • Case Studies BT – Dare 2 Share YouTube – British Gas & British Airways Facebook – Coke Cola Blog – Puddleducks & Dell Twitter – Dell Outlet & Comcast LinkedIn – Goldman Sachs Starbucks – Mystarbucks.com
    • Content Quality is key ! Source: socialnomics.com
    • Remember the basics “ Qualman insightfully advises companies to patiently build relationships with customers through social media, rather than instantly getting a customer's name and e-mail address into its database. "Good businesses realize that it's not all about the instant win of getting someone into a database," Comment from Amazon book review on Socialnomics
    • Rolling out social media People Strategy Processes Technology
    • Further Information @rbconsulting blog.rbconsulting.ie Opencloudmanifesto.org & LinkedIn group @rbconsulting blog.rbconsulting.ie [email_address] UK Social Media mashable.com bloggertone.com