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Mobile Application Marketing - Ingredients for Success

Mobile Application Marketing - Ingredients for Success



Mobile application marketing presentation. MobileDevNJ Meetup (Union, NJ) 9/14/2011

Mobile application marketing presentation. MobileDevNJ Meetup (Union, NJ) 9/14/2011



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    Mobile Application Marketing - Ingredients for Success Mobile Application Marketing - Ingredients for Success Presentation Transcript

    • Mobile Application MarketingIngredients for SuccessRich FernandesMobileDevNJ MeetupSeptember 14th, 2011Union, NJrich.fernandes@kapturem.com
    • Topics of Discussion •  Conceptual Ideas and Segmentation •  Prototype and Validation •  Beta Testing •  Distribution Strategy •  Social Media •  Customer Acquisition •  Strategic Partnerships
    • Conceptual Ideas and Segmentation •  Formulate your idea –  What is your application trying to accomplish? –  How will you accomplish your goal? –  Will people use your application in the way that you intended? •  Segment your users –  Who is your target user? •  kapturem •  18-30 year old male •  Lives in urban area •  Loves to joke around
    • Prototype and Validation •  Create a prototype –  Paper prototype –  App prototype –  Interactive prototype •  Validate the prototype –  Is what I am trying to accomplish actually going to work? –  Is there initial interest for my product? –  Is this worth investing in and developing?
    • Beta  Tes(ng   •  Sign  on  beta  testers  early  in  the   process   –  Build  hype   –  Build  demand   –  Build  a  want  for  your  product   •  Manage  the  beta  on-­‐boarding  process   –  LaunchRock   –  Unbounce   –  My  Beta  List   –  KickOff  Labs   •  These  users  will  become  your  power   users  and  applica(on  champions  
    • Distribution Strategy •  How do you plan to distribute your application? –  Off-Market –  Android Market and App Store –  3rd Party Markets (Cydia, GetJar, Amazon App Store, etc.) •  Is it wise to distribute through all channels or some channels? •  How does my distribution affect my reach? •  How do I differentiate myself in the market? –  Targeted keywords –  SEO
    • Social Media •  How do you get your message out to the public? –  Facebook Fan Page –  Twitter account –  YouTube Video •  Reach out to bloggers – low probability of getting published, but still worth a shot –  TechCrunch –  TheNextWeb –  Mashable –  VentureBeat –  Android Central –  TUAW
    • Customer Acquisition •  Exploit all customer acquisition techniques available •  Advertising –  Facebook Ads –  AdMob –  iAd •  Promotions –  T-Shirts –  Stickers –  Misc. Merchandise •  Events –  Meetups –  Conferences –  SXSW –  TechCrunch Disrupt
    • Strategic Partnerships •  Who can I partner with to leverage their user functionality and/or user base? •  kapturem has announced a partnership with the leading photo editing API provider in the space with right now – Aviary •  We are going to soon integrate their newest mobile feather SDK into our application •  What did we gain? –  Tons of press coverage across multiple blogs for free •  Always look for potential strategic partnerships to enhance your application and never forget business development
    • Q&A Questions?