ONLINE MARKETING PLAN

   Prepared By: Christine Hernandez




                             © 2010 REALTOR.com® All rights...
ONLINE MARKETING PLAN OBJECTIVES




           90% of consumers use the internet to search for
           their home

   ...
NEW MOVER SURVEY




         94.3% of recent movers
         said the internet was
         becoming more important
     ...
36% OF BUYERS FOUND A HOME VIA THE
   INTERNET - UP FROM 8% IN 2001




Source: National Association of REALTORS®, Profile...
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME

   2002: Internet          2004: More buyers found ...
BEST OF ALL WORLDS

            BUYERS SEARCH OUR LOCAL WEB SITE




                                                     ...
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)




                                              ...
SOCIAL NETWORKING




                    The REALTOR.com®
                    Facebook® application is
                  ...
Because REALTOR.com® has millions of listings…

      I will make yours stand out
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

MOBILE BUYER MARKETING PLAN
       Buyers driving through the neighborh...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• Enable your home to rise to the top of the search
  above all other h...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• I Place my cell phone on multiple points to increase
  buyer calls fo...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• I will make your home stand out with a video or virtual tour




    ...
BUYER ASSIST BY REALTOR.COM®

• Thousands of home buyers sign-up for home search
  assistance on REALTOR.com® each month
BUYER ASSIST BY REALTOR.COM®

• I’m one of only 2 agents positioned on REALTOR.com®
  in the zip code where your home is l...
BUYER ASSIST BY REALTOR.COM®

• This exclusive program enables me to guide home
  buyers towards the purchase of a home du...
FEATURED HOMES™ MARKETING SYSTEMSM

• I can make your home the first one buyers see
FEATURED HOMES™ MARKETING SYSTEMSM

• Triple the number of buyers who
  see your home
FEATURED HOMES™ MARKETING SYSTEMSM

• Exclusive position gets your home
  seen before all others
ONLINE LISTING PERFORMANCE REPORT




                                    • Weekly tracking report shows
                 ...
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Online Marketing of Your Home

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Just a sample of one of the ways that I will market your home for Sale online.

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  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • Online Marketing of Your Home

    1. 1. ONLINE MARKETING PLAN Prepared By: Christine Hernandez © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310
    2. 2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
    3. 3. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
    4. 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
    5. 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home 2009: The internet is THREE surpassed print ads on internet than from signs TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 5
    6. 6. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region.
    7. 7. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, June 2010
    8. 8. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing
    9. 9. Because REALTOR.com® has millions of listings… I will make yours stand out
    10. 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® iPhone marketing.
    11. 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos
    12. 12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property
    13. 13. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.
    14. 14. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
    15. 15. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.
    16. 16. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search
    17. 17. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see
    18. 18. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home
    19. 19. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others
    20. 20. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home
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