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Online Marketing of Your Home

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Just a sample of one of the ways that I will market your home for Sale online.

Just a sample of one of the ways that I will market your home for Sale online.

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  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU

Transcript

  • 1. ONLINE MARKETING PLAN Prepared By: Christine Hernandez © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310
  • 2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
  • 3. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
  • 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
  • 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home 2009: The internet is THREE surpassed print ads on internet than from signs TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 5
  • 6. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region.
  • 7. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, June 2010
  • 8. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing
  • 9. Because REALTOR.com® has millions of listings… I will make yours stand out
  • 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® iPhone marketing.
  • 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos
  • 12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property
  • 13. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.
  • 14. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
  • 15. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.
  • 16. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search
  • 17. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see
  • 18. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home
  • 19. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others
  • 20. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home