Net Squared Manchester 28 th  June 2011 Richard Craig – @richardacraig  Charity Technology Trust - @charity_tech
Charity Technology Trust CTT Connects the Third Sector with Technology. Formed in 2001 initially funded by City Bankers an...
Why is technology used? <ul><li>In general charities or rather the people signing the cheques consider technology as a nec...
CTXchange <ul><li>Who uses a PC, Laptop, netbook or has a server on a network? </li></ul><ul><li>Anybody using Windows XP,...
CTXchange <ul><li>CTX represents the cheapest way for eligible charities to gain access to donated software and technologi...
CTPayments <ul><li>Who needs or would like more cash? </li></ul><ul><li>Who collects monies to fund their activities? </li...
CTPayments AIME survey 2011 preliminary results
Source: Blackbaud
Source: Blackbaud
Source: Blackbaud
CTPayments <ul><li>Provision of a web link that can be embedded in your own web site so that you can collect donations or ...
CTComms <ul><li>Do you direct mail your donors and those you help with news? </li></ul><ul><li>Do you use physical mail, e...
CTComms <ul><li>Which methods do you use to track the effectiveness of your digital communications? </li></ul><ul><li>Web ...
CTComms <ul><li>E-mail marketing platform so that you can run your own e-mail marketing campaigns </li></ul><ul><li>Comple...
Social Media Source: Advertising Age
What is next for CTT <ul><li>Partnerships </li></ul>
What is next for tech? <ul><li>The demise of the PC, the switch to laptops </li></ul><ul><li>Massive Tablet and Smartphone...
How can you get help from CTT <ul><li>Take a look at the web sites </li></ul><ul><ul><li>www.ctt.org </li></ul></ul><ul><u...
How can you help us Spread the Word about what we do Word of mouth is still invaluable
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Net squared manchester 28th june 2011

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Net squared manchester 28th june 2011

  1. 1. Net Squared Manchester 28 th June 2011 Richard Craig – @richardacraig Charity Technology Trust - @charity_tech
  2. 2. Charity Technology Trust CTT Connects the Third Sector with Technology. Formed in 2001 initially funded by City Bankers and Entrepreneurs, CTT now operates as a self funded Social Enterprise retaining charitable status. We have around 12’000 registered charities of which we are actively working with around 9’000. We have donated over £40m of software through the CTX programme. We process over £45m of online credit card donations each year and enable charities to establish paperless Direct Debits.
  3. 3. Why is technology used? <ul><li>In general charities or rather the people signing the cheques consider technology as a necessary evil </li></ul><ul><li>In most cases it is seen as a cost that could be avoided </li></ul><ul><li>Charities are not seeing the potential that technology can deliver </li></ul><ul><ul><li>Improved Efficiencies and Effectiveness </li></ul></ul><ul><ul><li>Greater Donations </li></ul></ul><ul><ul><li>Greater Communication </li></ul></ul><ul><ul><li>Flexible Working including mobile </li></ul></ul><ul><ul><li>Greater impact and reach </li></ul></ul>
  4. 4. CTXchange <ul><li>Who uses a PC, Laptop, netbook or has a server on a network? </li></ul><ul><li>Anybody using Windows XP, Office 2003/07? </li></ul><ul><li>Who is confident they are protected from Viruses, spyware etc? </li></ul><ul><li>Are all the licenses full legal copies? </li></ul><ul><li>Were the licenses bought at commercial rate / charity discount or perhaps through CTX </li></ul><ul><li>Do you view technology as a strategic tool? </li></ul><ul><li>Do you want to change the way you work? </li></ul>
  5. 5. CTXchange <ul><li>CTX represents the cheapest way for eligible charities to gain access to donated software and technologies </li></ul><ul><li>There are 10’000 charities across the UK actively participating in the programme </li></ul><ul><li>Administration fees are typically 3% to 4% of the commercial rates for the equivalent software license </li></ul><ul><li>The programme continues to evolve with more international and local donation partners </li></ul><ul><li>The eligibility criteria and programme rule are constantly under review </li></ul>
  6. 6. CTPayments <ul><li>Who needs or would like more cash? </li></ul><ul><li>Who collects monies to fund their activities? </li></ul><ul><li>How many collect via credit, debit card or by direct debit? </li></ul><ul><li>Are you able to collect online or are you processing by hand? </li></ul><ul><li>Are you making the most of gift aid? </li></ul><ul><li>Are you prepared for the demise of cheques planned for 2014? </li></ul><ul><li>80% of current donation still made offline </li></ul>
  7. 7. CTPayments AIME survey 2011 preliminary results
  8. 8. Source: Blackbaud
  9. 9. Source: Blackbaud
  10. 10. Source: Blackbaud
  11. 11. CTPayments <ul><li>Provision of a web link that can be embedded in your own web site so that you can collect donations or other monies online via credit or Debit Card. </li></ul><ul><li>Range of back office reports and gift aid assistance </li></ul><ul><li>Links to e-mail marketing systems and to CRM </li></ul><ul><li>Web Link so that you can collect monies via Direct Debit with this set up online </li></ul><ul><li>Possibility of Facebook integration </li></ul><ul><li>Run weekly lotteries </li></ul><ul><li>SMS donations particularly useful for specific campaigns </li></ul>
  12. 12. CTComms <ul><li>Do you direct mail your donors and those you help with news? </li></ul><ul><li>Do you use physical mail, e-mail, social media, SMS or even cold calling? </li></ul><ul><li>Do you have a broad marketing strategy? </li></ul><ul><li>E-mail is still the most effective communication tool, but works best when supplemented by social media and an engaging web site </li></ul>
  13. 13. CTComms <ul><li>Which methods do you use to track the effectiveness of your digital communications? </li></ul><ul><li>Web traffic analysis - 58% </li></ul><ul><li>Database - 34% </li></ul><ul><li>Number of calls - 30% </li></ul><ul><li>Spread sheet - 28% </li></ul><ul><li>Number of Social Media Followers - 33% </li></ul><ul><li>Re-tweets in twitter - 18% </li></ul><ul><li>Paper based system - 13% </li></ul><ul><li>Number of read emails - 29% </li></ul><ul><li>None - 26% </li></ul>AIME survey 2011 preliminary results
  14. 14. CTComms <ul><li>E-mail marketing platform so that you can run your own e-mail marketing campaigns </li></ul><ul><li>Complete detailed analysis of open rates, articles read, hot spots, link through </li></ul><ul><li>Links to CRM systems such as salesforce with new API’s due this year </li></ul><ul><li>Build and deliver surveys with analysis </li></ul><ul><li>SMS marketing options to drive customer to web sites or to make direct payments </li></ul>
  15. 15. Social Media Source: Advertising Age
  16. 16. What is next for CTT <ul><li>Partnerships </li></ul>
  17. 17. What is next for tech? <ul><li>The demise of the PC, the switch to laptops </li></ul><ul><li>Massive Tablet and Smartphone growth </li></ul><ul><li>Apps is the new WebApps which was the new program </li></ul><ul><li>Social Media to drive web communication </li></ul><ul><li>The Cloud </li></ul><ul><ul><li>We no longer need networks and servers </li></ul></ul><ul><ul><li>Cheaper, more accessible, more secure? </li></ul></ul><ul><ul><li>Collaborative & flexible working </li></ul></ul>
  18. 18. How can you get help from CTT <ul><li>Take a look at the web sites </li></ul><ul><ul><li>www.ctt.org </li></ul></ul><ul><ul><li>www.ctxchange.org </li></ul></ul><ul><li>Subscribe to newsletters & communciation </li></ul><ul><li>Follow us on Twitter, Facebook & YouTube </li></ul><ul><ul><li>@charity_tech </li></ul></ul><ul><ul><li>http://www.facebook.com/CharityTechnologyTrust </li></ul></ul><ul><ul><li>http://www.youtube.com/user/CTTCTX </li></ul></ul><ul><li>Register your enquiry at our web site </li></ul><ul><ul><li>http://www.ctt.org/contact/ </li></ul></ul><ul><li>Contact me directly and I will refer you on </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>@richardacraig </li></ul></ul>
  19. 19. How can you help us Spread the Word about what we do Word of mouth is still invaluable

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