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The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
The Baby Boomer Market
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The Baby Boomer Market

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A "how-to" seminar on how to market to the Baby Boomer generation.

A "how-to" seminar on how to market to the Baby Boomer generation.

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  • 1. Are you missing one of the greatest markets for building your business?       <ul><li>If so, you are not alone. </li></ul><ul><li>The biggest demographic segment with the most money to spend is the most ignored consumer target . </li></ul>
  • 2. Did you know? <ul><li>Baby Boomers make up the largest generation in U.S. history.  76 million babies were born between 1946 and 1964. </li></ul><ul><li>Boomers represent 38% of the U.S. population.....and by the year 2010.....47% of all Americans will be Boomers. </li></ul><ul><li>Boomers control 67% of American wealth. </li></ul>
  • 3. Boomers are big spenders! <ul><li>Boomer women spend $21 billion annually on clothes. </li></ul><ul><li>Boomers purchase 43% of all new cars. </li></ul><ul><li>Account for 79% of all leisure time travel spending. </li></ul><ul><li>Boomers dine out 4 to 5 times per week. </li></ul>
  • 4. No other group spends more money than Boomers! <ul><li>They outspend younger generations 2 to 1. </li></ul><ul><li>By 2010 Boomers will outspend younger adults by $1 trillion. </li></ul><ul><li>Boomers control 50% of all discretionary income. </li></ul>
  • 5. Yet, just 10% of all ad dollars are aimed at this group. <ul><li>Why? </li></ul>
  • 6. Boost your bottom line with BOOMERS. <ul><li>Learn the “myths” and “realities” of the Boomer Market </li></ul><ul><li>Learn who they are, where to find them, how to get their attention, and how to make them your customers </li></ul><ul><li>Learn how to avoid the common mistakes frequently made when attempting to sell to the Boomer consumer. </li></ul>
  • 7. If you are an advertising, marketing, media, or business professional: <ul><li>You can gain the valuable insight and knowledge into the truth about Boomers. </li></ul><ul><li>You can develop a winning strategy to maximize your business potential with Baby Boomers. </li></ul>
  • 8. Schedule your seminar today!
  • 9.  

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