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The Baby Boomer Market
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The Baby Boomer Market

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A "how-to" seminar on how to market to the Baby Boomer generation.

A "how-to" seminar on how to market to the Baby Boomer generation.


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  • 1. Are you missing one of the greatest markets for building your business?      
    • If so, you are not alone.
    • The biggest demographic segment with the most money to spend is the most ignored consumer target .
  • 2. Did you know?
    • Baby Boomers make up the largest generation in U.S. history.  76 million babies were born between 1946 and 1964.
    • Boomers represent 38% of the U.S. population.....and by the year 2010.....47% of all Americans will be Boomers.
    • Boomers control 67% of American wealth.
  • 3. Boomers are big spenders!
    • Boomer women spend $21 billion annually on clothes.
    • Boomers purchase 43% of all new cars.
    • Account for 79% of all leisure time travel spending.
    • Boomers dine out 4 to 5 times per week.
  • 4. No other group spends more money than Boomers!
    • They outspend younger generations 2 to 1.
    • By 2010 Boomers will outspend younger adults by $1 trillion.
    • Boomers control 50% of all discretionary income.
  • 5. Yet, just 10% of all ad dollars are aimed at this group.
    • Why?
  • 6. Boost your bottom line with BOOMERS.
    • Learn the “myths” and “realities” of the Boomer Market
    • Learn who they are, where to find them, how to get their attention, and how to make them your customers
    • Learn how to avoid the common mistakes frequently made when attempting to sell to the Boomer consumer.
  • 7. If you are an advertising, marketing, media, or business professional:
    • You can gain the valuable insight and knowledge into the truth about Boomers.
    • You can develop a winning strategy to maximize your business potential with Baby Boomers.
  • 8. Schedule your seminar today!
  • 9.