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Creating Memorable Blog Presentation

Creating Memorable Blog Presentation






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    Creating Memorable Blog Presentation Creating Memorable Blog Presentation Presentation Transcript

    • Rich’s Nuts & Bolts Blog Tips
      Set Up
      Blog Platform
      Self hosted: Wordpress:  Great starting blog platform.  Inexpensive. Need some technical knowledge to set up.
      Professional Law Blog Design Firms: LexBlog. Expensive ($2,500 start up plus $2500/year). Lose some control. Great exposure/SEO. They deal with tech issues.
    • Rich’s Nuts & Bolts Blog Tips
      Set Up (Cont.)
      Get a unique URL like www.massrealestatelawblog.com, instead of incorporating blog into your website.  Better for search engine optimization (SEO).  Link blog to your website. 
      Header Art: If Do It Yourself, invest in some nice looking header art, or hire a blog designer.  Better looking, better designed blogs attract more readers and traffic.
      Have About Me and About the Firm pages.
      Contact form: readers can contact you directly and you can avoid tricky ethical/solicitation issues. Key for business generation.
      Disclaimer: blog constitutes “advertising” under SJC Rules, but make it small and unobtrusive.
    • Rich’s Nuts & Bolts Blog Tips
      Widgets and Plugins
      RSS (Really Simple Syndication) Feed. A must! Google Feedburner is a good choice.
      Share Button.
      Email Subscription. Google Feedburner offers free service. Can track subscribers.
      Twitter and Facebook integration.
    • Rich’s Nuts & Bolts Blog Tips
      Establish Wordpress/Blogger statistics or Google Analytics account to track visitor counts, search queries and referral sources
    • Rich’s Blog Writing Tips
      • Write in plain English.  Don’t write in legalese.  No case citations.  Do hyperlink to relevant cases and statutes.  Avoid Latin phrases.
      • Keep blog posts short (300-500 words) and sweet.
      • Use image art in the blog post. Be careful about copyright issues, though.
      • Organize blog posts by using headers and bullet points
      • Use top keywords for the post at least 3-4 times in the body of the post.
      • “Top 5 or 10 lists”
      • Use creative titles which also incorporate the most important keywords.  Ex.  “There’s Nothing Standard About the Massachusetts Standard Purchase and Sale Agreement”.
      • Use tags liberally.  They are an important tool for search engine optimization (SEO)
      • Allow, but moderate, comments
      • Start commenting on other law blogs.  It will drive traffic back to your blog