Alvis Drift Presenter
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Premium quality wine and great price too.

Premium quality wine and great price too.

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Alvis Drift Presenter Presentation Transcript

  • 1. Alfalfa is a 7,000ha property owned by the van der Merwe family with 410 ha dedicated to 19 grapevarieties. Chenin Blanc and Pinotage are specialities.The farm is in the Breede River Valley, near Worcester, WC, South Africa.Alvis Drift winery takes its name from of the low water bridge crossing the Breede River on Alfalfa.Built by Albertus Viljoen (Alvi) van der Merwe (the 1st) in 1928 to allow access to the familyproperty, the drift became known locally as Alvis Drift.From humble beginnings, the property and cellar were built up substantially over time by Alvis sonBertie. Latterly the running was taken over by Bertie’s sons Alvi and Johan who have continued togrow the business built up by their father.Alfalfa has extensive and diverse business interests, including a dairy with cheese making facilitymanaged by Johan. The success of the dairy lead to the creation of the Alvi’s Drift brand as a vehicleto market the familys wine production.Alvi manages the vineyards, citrus, stone fruit, fodder and of course, the winery. It was a naturalprogression to produce wine under the brand Alvis Drift.The winemaking team of Alvi van der Merwe and Henk Swart bottled the maiden vintage of AlvisDrift in 2004. Linley Schultz joined the team in late 2009 and together they manage the farms6,000 tonne winery.The property includes a game reserve with eland, springbok, ostriches and gemsbok among others.
  • 2. Photo of Vineyard or region from Website named after the low water bridge spanning the Breede River built by Alvi’s Grandfather.
  • 3. •Linley Schultz is the Alvi’s Drift winemaker with 30 years experience in theinternational wine industry. He works closely with Alvi to bring a raft of experienceto the property•Linley honed his winemaking skills within the Penfolds Wine Group. He extendedhis experience by studying French production of full bodied white wine styles,Spanish wine in Valencia and consulting to wineries in Germany, Hungary, Italy,Portugal and Argentina•In 1998 Linley returned to Australia to take up the post of Winemaker/Manager ofRenmano, a 25,000 tonne winery in Renmark, South Australia, then part of the BRLHardy group.•In 2001 Linley was approached to head up the winemaking department of the thennewly formed Distell of South Africa, a complex alcoholic beverages company withwine production of 21 million 9 litre cases p.a..•Pursuing new challenges and having a desire to be in business for himself, Linleyhas now partnered with the Avlis Drift family to produce a range of exciting winesfor the South African and international markets.
  • 4. Over the last 20 years South Africa has seen many “concept” brands created which have been successful, but have lacked provenance and consistency of wine style At the same time the old established and traditional premium wineries have not innovated into modern styles but have flourished with their “Classic” stylesThe market and indeed consumers andsommeliers have always sought acombination of creativity, scale and aplace of reference a home where theirwine is madeAlvi’s Drift has filled this gap with highquality premium wines, modern classicpackaging and an exciting combinationof varietal wines at competitive prices
  • 5. Alvi’s Drift Signature range.• Chenin Blanc• Sauvignon Blanc• Viognier• Pinotage• Shiraz• Cabernet Sauvignon
  • 6. The Alvi’s Drift Premium rangeDrift Fusion-Cabernet PinotageCVC ( Chenin Blanc, Viognier, Chardonnay)ChardonnaySauvignon BlancSVC ( Sauvignon Blanc, Viognier, Chenin Blanc)
  • 7. • Firstly, wines that over deliver in quality terms• In addition there are a number of creative styles such as CVC and Drift Fusion to make a point of difference• All wines are made with innovative and modern winemaking techniques, by a team dedicated to the pursuit of excellence• The South African Signature grapes of Chenin Blanc and Pinotage are a benchmark for others to refer to, they are excellence in a sea of mediocrity• Packaging reflects a combination of European background with Authentic South African legend and prestige in design• Pricing is extremely competitive• Alvi’s Drift are wines you would be happy to take to any occasion
  • 8. • Alvi’s Drift brings a fresh approach to South Africa• From a property that is real and with an ambition to innovate• A two tier range for retail, specialist and HORECA• Interesting and classic varietals in one range• Packaging that takes the old and blends into the contemporary• Clearly South African in look and feel• Authentic!
  • 9. Contact : - Office Wendy Williams Fruit Driven Wine Ltd. Telephone +44 1743 761052 E-mail info@fruitdrivenwines.com For Sales Contact Darryll, Richard and PeterWeb site www.fruitdrivenwines.com