Marketing In China
Study Abroad, Summer 2014
Dr. Richard Spreng
June 8 to June 29
Beijing, Xi’an, Shanghai, Guangzhou, and...
June 9 to June 14: Beijing
Company visits
• Amway
• Beijing Dragon Seal Winery
• Lepu Medical
Historical and cultural visi...
June 14 to June 16: Xi’an
Company visits
• TBD
Historical and cultural visits
• Muslim Street
• Bike on the City Wall
• Th...
June 17 to June 22: Shanghai
Company visits
• Dow Corning
• Morpace Research
• BorgWarner
Historical and cultural visits
•...
June 22 to June 24: Guangzhou
Company visits
• Amway
• Procter & Gamble
• GMC Car Company
Historical and cultural visits
•...
June 24 to June 29: Hong Kong
Company Visits
• Vision Critical
• Cathay Pacific Airline
Historical and cultural visits
• V...
Courses: at least 7 credits
• MKT 300 Managerial Marketing (3 cr.) College core
• MKT 310 - Introduction to International ...
Costs
• Program Fee: $3,700
– Program fee includes:
•
•
•
•
•

Accommodations (4-star hotels, Western breakfast)
All break...
Amway Scholarships
• Amway Scholarship
– $5,000

• http://studyabroad.isp.msu.edu/scholarships/
china.htm
Facebook: MSU Marketing in China Study Abroad
Beijing

Xi’an

Shanghai

Guangzhou
Hong Kong

Dr. Spreng
spreng@msu.edu
N33...
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
Marketing in China 2014
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Marketing in China 2014

  1. 1. Marketing In China Study Abroad, Summer 2014 Dr. Richard Spreng June 8 to June 29 Beijing, Xi’an, Shanghai, Guangzhou, and Hong Kong
  2. 2. June 9 to June 14: Beijing Company visits • Amway • Beijing Dragon Seal Winery • Lepu Medical Historical and cultural visits • Hutong Tour • Silk market shopping • Tiananmen Square • Forbidden City • Chaoyang Acrobat Show • Great Wall • Temple of Heaven • Free time
  3. 3. June 14 to June 16: Xi’an Company visits • TBD Historical and cultural visits • Muslim Street • Bike on the City Wall • The Big Wild Goose Pagoda • The Tang Dynasty Music and Dance Show • Terra Cotta Warriors • Free time
  4. 4. June 17 to June 22: Shanghai Company visits • Dow Corning • Morpace Research • BorgWarner Historical and cultural visits • Yu Yuan Garden • The Bund • Nanjing Road • ZhuJiaJiao Traditional Town • Jade Buddha Temple • River Cruise • Shanghai World Financial Center • Free time
  5. 5. June 22 to June 24: Guangzhou Company visits • Amway • Procter & Gamble • GMC Car Company Historical and cultural visits • Pearl River Dinner Cruise • Bright Filial Piet Temple • Sun Yat Sen Memorial • Free time
  6. 6. June 24 to June 29: Hong Kong Company Visits • Vision Critical • Cathay Pacific Airline Historical and cultural visits • Victoria Peak • Repulse Bay • Free time Leave for Detroit
  7. 7. Courses: at least 7 credits • MKT 300 Managerial Marketing (3 cr.) College core • MKT 310 - Introduction to International Business (3 cr.) College core (International Business requirement) • MKT 302 - Consumer and Organizational Buyer Behavior (3 cr.) Required, MKT majors • MKT 383 - Sales Management (3 cr.) Elective, MKT majors • MKT 490 - Independent Study: Marketing in China (1 cr.) Elective, everyone
  8. 8. Costs • Program Fee: $3,700 – Program fee includes: • • • • • Accommodations (4-star hotels, Western breakfast) All breakfasts, some lunch and dinners Excursions In-country transportation (air and train, and all excursions) Insurance • Other Costs: $3,037 – Additional costs include: • • • • • • Additional meals Airfare to China Immunizations Passport Spending money Student visa • Tuition $300 $2,000 $100 $135 $300 $202
  9. 9. Amway Scholarships • Amway Scholarship – $5,000 • http://studyabroad.isp.msu.edu/scholarships/ china.htm
  10. 10. Facebook: MSU Marketing in China Study Abroad Beijing Xi’an Shanghai Guangzhou Hong Kong Dr. Spreng spreng@msu.edu N333 BCC

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