A Social Media PrimerRe/Max Rouge River RealtyToronto Real Estate Board Richard SilverSeptember 14, 2009

Facebook Stories

Who is Gary Vaynerchuk (AKA Gary Vee) and why is he important to our discussion?“Gary has leveraged his family wine business through Social Media and now his online Brand (WineLibrary.tv) is more valuable than the business (wine distribution and sales) that he started the online program to promote.” Get off the “Bus Benches” and establish your Internet Brand.

Gary Vaynerchuk Strikes Again!http://torontoism.com/2009/09/04/social-media-gary-vaynerchuk-strikes-again/

What’s new about Social Media?What is Social Media and Web 2.0?What is the Demographic using Social Media?Will I be Successful? What is the ROI? Return on Investment?

Google Analytics for www.Torontoism.com

Google Analytics for www.RichardSilver.com

What is Your BRAND?What differentiates you from the crowd?Location, Demographic, Personality, Buyer Agent, Seller Agent, PTA, Baseball CoachIs your offline Persona related to your online Persona? If you “suck” at networking offline, can you be successful online??What is the strongest BRAND for you?

How do you contact your clients?Have you asked them how they connect or want to be connected with?Do you provide options? Your email signatures and your Business Cards...Upload your Database to Facebook and LinkedIn and see who is already on.Xobni.com

Today’s Options

www.Xobni.com

Are you ready to reinvent yourself using Social Media?Committing to the time?Being Transparent: What do you share?What are the restrictions?Do Not Call/Contact, Privacy, Competition, RECO Advertising GuidelinesPlagiarism...The right media 4 U: Writing? Audio? Video?

What are the Tools?LinkedIn: Business to BusinessFacebook: Facebook/Marketplace, Fan PagesTwitter: www.Tweetdeck.comYouTube: VideoFlickr: PhotosXobni: Add on to Microsoft OutlookPing.fm: SyndicationSlideShare: Share pdfs and Presentations

www.LinkedIn.com

www.Facebook.com

www.Facebook.com/marketplace

Facebook Fan Pages

www.Twitter.com

What’s a Blog?When do you have time?Do you write it yourself?How long should a Blog be?How do I get started?What do I write about?How often do you post a Blog?Photos? Video? Audio?

www.Torontoism.com

www.SlideShare.net

Adding Content

Adding Video

My Social Media World

Next Steps:Read lots of BlogsJoin Active Rain and start BloggingSpend ½ hour a day on one Tool, then next month add a second tool...Wordpress.com, The Real Estate Tomato, Blogger, Follow Seth Godin, Gary Vaynerchuk and other RSS Feeds (Really Simple Syndication)

Learn and ShareInman News and Inman Real Estate ConnectREBarCamp.comMeetups

QUESTIONS?For a copy of today’s presentation visit http://www.linkedin.com/in/risilverRichard Silver is a Salesperson with BOSLEY REAL ESTATE LTD., an early adopter of Technology and the Internet and presently sits as a Director-at-Large with the Toronto Real Estate Board is a member of the MLS and Technology Council at CREA. His website is www.RichardSilver.com, Blog is www.Torontoism.com, and you can follow him on Twitter, Facebook, Linkedin and Flickr.