Persuasion is one of the most important constituents of any online engagement strategy. These slides are highlights from a presentation delivered to a number of corporate clients including Barclays Bank, Ministry of Sound and the Carbon Trust. They look at the theories behind ethical online persuasion and raise some ideas about how persuasion is relevant in the world of web2.0. A recording on the presentatin is available at http://richard-sedley.iuplog.com/default.asp?item=253061
Clipping is a handy way to collect important slides you want to go back to later.