Foviance Simplicity lunchtime discussion

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4 presentations, 3-5 mins each followed by a discussion and sandwiches. (Cut down to just my slides to protect the innocent.)

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Foviance Simplicity lunchtime discussion

  1. 1. Company Day Client Management team Account overviews Simplicity
  2. 2. Simplicity lunch Four basic strategies for simplification Introductions (3-5 mins) John Maeda's laws of simplicity – Pauline The client pressure for complication – Jonathan What simplicity means for analytical insight – John D’A Simplicity and customer psychology – Richard Discussion Why is simplicity important? What are the benefits of simplicity? When/how should simplicity be incorporated into our offering and processes?
  3. 3. Four basic strategies for simplification January 2011 Richard Sedley
  4. 4. The four basic strategies for simplification REMOVE ORGANISE HIDE DISPLACE 1 2 3 4 4 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
  5. 5. The four basic strategies for simplification Remove Focus on what’s core Avoid deadline feature reduction Kill lame features “Broken gets fixed, shoddy lasts forever” Prioritising features Solutions, not processes Who do you hurt? Reduce cognitive load Distractions Decisions Learnings Smart defaults Options and preferences Remove all options Error reduction Visual clutter reduction Removing words Excessive removal 5 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
  6. 6. Simplicity lunch Organise Chunking Organising by behaviour Categorisation (hard edges) Formats & alphabets Time & space Grids Size & location Layers Colour coding Desire paths 6 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
  7. 7. Simplicity lunch Hide Infrequent but necessary Customising Automatic customisation Progressive disclosure Staged disclosure Invisible until needed Cues & clues ‘Locus of attention’ focus 7 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
  8. 8. Simplicity lunch How important is this for understanding and creating the optimal multichannel customer experience? Displace Displacing between devices Mobile vs desktop Displacing to the user Kitchen knives & pianos Unstructured data What users do best Create open/combined experiences 8 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
  9. 9. Simplicity and customer psychology January 2011 Richard Sedley
  10. 10. Simplicity Framework 1 2 3 4 5 6 Fuck you 10
  11. 11. Simplicity profiling Time Money Physical effort Brain cycles Social deviance Non- routine Source: BJ Fogg 11
  12. 12. Persona: simplicity profile Simplicity profile Bio-polar emotional response profile
  13. 13. Simplicity questions Why is simplicity important? What are the benefits of simplicity? When/how should simplicity be incorporated into our offering and processes?

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