Digital Tools for Cutting Edge Journalists

Young Journalists’ Academy Summer School 2009
Digital tools for the cutting edge journalist

Richard Sedley
Director Customer Engagement
cScape Group
Course Director for Social Media,
Chartered Institute of Marketing

Blogging basics

Inspiration
Optimisation
Publication
Blogging basics

Inspiration

www.google.com/trends

www.twitter.com

http://twist.flaptor.com

www.facebook.com/lexicon

Advertising

Workplace
= Audience numbers

Profile
= Audience numbers

Optimisation

http://tinyurl.com/qkfuh

Publication

Blogging
Tweeting
Self-publishing
Micro-publishing

www.twitter.com

www.plurk.com

Twitter ecosystem

www.tumblr.com

Task
Spend a few minutes composing your first post

Facebook Lexicon: www.facebook.com/lexicon
Facebook Ads: www.facebook.com/advertising
Twist: http://twist.flaptor.com
Google Trends: www.google.com/trends
Google Adwords: http://tinyurl.com/qkfuh
Twitter: www.twitter.com
Plurk: www.plurk.com
Tumblr: www.tumblr.com

Assignment
Keep a small diary: post your thoughts and writtenwork from this week on your blog
Join Twitter – promote your blog posts and follow other journalists
www.cscape.com
www.twitter.com/richardsedley

Digital Tools for Cutting Edge Journalists

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