Digital Tools for Cutting Edge Journalists

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Presentation from the 2009 Young Journalist' Academy Summer School

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Digital Tools for Cutting Edge Journalists

  1. 1. Young Journalists’ Academy Summer School 2009<br />Digital tools for the cutting edge journalist<br />
  2. 2. Richard Sedley<br />Director Customer Engagement<br />cScape Group<br />Course Director for Social Media, <br />Chartered Institute of Marketing<br />
  3. 3.
  4. 4. Blogging basics<br />
  5. 5. Inspiration<br />Optimisation<br />Publication<br />Blogging basics<br />
  6. 6. Inspiration<br />
  7. 7. www.google.com/trends<br />
  8. 8. www.google.com/trends<br />
  9. 9. www.twitter.com<br />
  10. 10. http://twist.flaptor.com<br />
  11. 11. www.facebook.com/lexicon<br />
  12. 12. Advertising<br />
  13. 13. Workplace<br />= Audience numbers<br />
  14. 14. Profile<br />= Audience numbers<br />
  15. 15.
  16. 16. Optimisation<br />
  17. 17.
  18. 18.
  19. 19. http://tinyurl.com/qkfuh<br />
  20. 20.
  21. 21. Publication<br />
  22. 22. Blogging<br />Tweeting<br />Self-publishing<br />Micro-publishing <br />
  23. 23. www.twitter.com<br />
  24. 24. www.plurk.com<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Twitter ecosystem<br />
  32. 32. www.tumblr.com<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. Task<br /> Spend a few minutes composing your first post<br /><ul><li>Facebook Lexicon: www.facebook.com/lexicon
  43. 43. Facebook Ads: www.facebook.com/advertising
  44. 44. Twist: http://twist.flaptor.com
  45. 45. Google Trends: www.google.com/trends
  46. 46. Google Adwords: http://tinyurl.com/qkfuh
  47. 47. Twitter: www.twitter.com
  48. 48. Plurk: www.plurk.com
  49. 49. Tumblr: www.tumblr.com</li></li></ul><li>Assignment<br />Keep a small diary: post your thoughts and writtenwork from this week on your blog<br />Join Twitter – promote your blog posts and follow other journalists<br />www.cscape.com<br />www.twitter.com/richardsedley<br />

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