Digital Tools for Cutting Edge Journalists

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Presentation from the 2009 Young Journalist' Academy Summer School

Presentation from the 2009 Young Journalist' Academy Summer School

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  • 1. Young Journalists’ Academy Summer School 2009
    Digital tools for the cutting edge journalist
  • 2. Richard Sedley
    Director Customer Engagement
    cScape Group
    Course Director for Social Media,
    Chartered Institute of Marketing
  • 3.
  • 4. Blogging basics
  • 5. Inspiration
    Optimisation
    Publication
    Blogging basics
  • 6. Inspiration
  • 7. www.google.com/trends
  • 8. www.google.com/trends
  • 9. www.twitter.com
  • 10. http://twist.flaptor.com
  • 11. www.facebook.com/lexicon
  • 12. Advertising
  • 13. Workplace
    = Audience numbers
  • 14. Profile
    = Audience numbers
  • 15.
  • 16. Optimisation
  • 17.
  • 18.
  • 19. http://tinyurl.com/qkfuh
  • 20.
  • 21. Publication
  • 22. Blogging
    Tweeting
    Self-publishing
    Micro-publishing
  • 23. www.twitter.com
  • 24. www.plurk.com
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Twitter ecosystem
  • 32. www.tumblr.com
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Task
    Spend a few minutes composing your first post
    • Facebook Lexicon: www.facebook.com/lexicon
    • 43. Facebook Ads: www.facebook.com/advertising
    • 44. Twist: http://twist.flaptor.com
    • 45. Google Trends: www.google.com/trends
    • 46. Google Adwords: http://tinyurl.com/qkfuh
    • 47. Twitter: www.twitter.com
    • 48. Plurk: www.plurk.com
    • 49. Tumblr: www.tumblr.com
  • Assignment
    Keep a small diary: post your thoughts and writtenwork from this week on your blog
    Join Twitter – promote your blog posts and follow other journalists
    www.cscape.com
    www.twitter.com/richardsedley