0
<ul><ul><ul><li>Nine tips on  how to convince your CFO to fund your projects </li></ul></ul></ul>Martyn Perks & Richard Se...
<ul><ul><ul><li>Build a wall of benefits.   </li></ul></ul></ul><ul><ul><ul><li>Don’t just make sure you’ve 3 killer reaso...
<ul><ul><ul><li>Create case studies/stories of success.   </li></ul></ul></ul><ul><ul><ul><li>Success breeds success and q...
<ul><ul><ul><li>Select what you are prepared to cut and then propose your own cuts first.   </li></ul></ul></ul><ul><ul><u...
<ul><ul><ul><li>Get the CFO and MD to meet customers.   </li></ul></ul></ul><ul><ul><ul><li>It is difficult to imagine wha...
<ul><ul><ul><li>Clearly display cause  and effect.   </li></ul></ul></ul><ul><ul><ul><li>If we invest X, we’ll see Y resul...
<ul><ul><ul><li>Know the CFO ’ s and the MD ’ s pet hates.   </li></ul></ul></ul><ul><ul><ul><li>They all have one – the w...
<ul><ul><ul><li>Make your CFO your champion.   </li></ul></ul></ul><ul><ul><ul><li>Make sure he/she can re-articulate the ...
<ul><ul><ul><li>Make your projects as cross-departmental as possible.   </li></ul></ul></ul><ul><ul><ul><li>Spreading the ...
<ul><ul><ul><li>No big surprises.   </li></ul></ul></ul><ul><ul><ul><li>Start talking to the CFO now.  Make him/her your f...
<ul><ul><ul><li>This new publication explores the potential existing in digital media to develop online customer engagemen...
Upcoming SlideShare
Loading in...5
×

9 tips on how to convince your CFO to fund your projects

2,721

Published on

A few shared lessons on how to talk to get projects funded and avoid getting budgets cut

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,721
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
47
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "9 tips on how to convince your CFO to fund your projects"

  1. 1. <ul><ul><ul><li>Nine tips on how to convince your CFO to fund your projects </li></ul></ul></ul>Martyn Perks & Richard Sedley
  2. 2. <ul><ul><ul><li>Build a wall of benefits. </li></ul></ul></ul><ul><ul><ul><li>Don’t just make sure you’ve 3 killer reasons why you deserve funding. Identify 101 benefits your project will bring. </li></ul></ul></ul><ul><ul><ul><ul><li>What will your project mean for staff retention? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What will be saved through decommissioning old technology? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How will man hours be reduced? </li></ul></ul></ul></ul>1. Nine tips on how to convince the CFO to fund your projects
  3. 3. <ul><ul><ul><li>Create case studies/stories of success. </li></ul></ul></ul><ul><ul><ul><li>Success breeds success and quickly takes on mythic proportions within businesses. Use this to communicate the value of our activities </li></ul></ul></ul>2. Nine tips on how to convince the CFO to fund your projects
  4. 4. <ul><ul><ul><li>Select what you are prepared to cut and then propose your own cuts first. </li></ul></ul></ul><ul><ul><ul><li>As well as displaying prudence and acknowledging the need for a tightly run ship, it will help you identify which are the projects you should stand by and choose the battles to fight </li></ul></ul></ul>3. Nine tips on how to convince the CFO to fund your projects
  5. 5. <ul><ul><ul><li>Get the CFO and MD to meet customers. </li></ul></ul></ul><ul><ul><ul><li>It is difficult to imagine what value engagement promises unless you see it in the customers’ eyes </li></ul></ul></ul>4. Nine tips on how to convince the CFO to fund your projects
  6. 6. <ul><ul><ul><li>Clearly display cause and effect. </li></ul></ul></ul><ul><ul><ul><li>If we invest X, we’ll see Y results. However if we invest X+A we’ll get Y+B results. </li></ul></ul></ul>5. Nine tips on how to convince the CFO to fund your projects
  7. 7. <ul><ul><ul><li>Know the CFO ’ s and the MD ’ s pet hates. </li></ul></ul></ul><ul><ul><ul><li>They all have one – the website homepage, a particular campaign, the Intranet – and avoid discussions on this </li></ul></ul></ul>6. Nine tips on how to convince the CFO to fund your projects
  8. 8. <ul><ul><ul><li>Make your CFO your champion. </li></ul></ul></ul><ul><ul><ul><li>Make sure he/she can re-articulate the activities you’re proposing and the benefits they will bring. A proud CFO who conveys his enthusiasm for your activities to others will commit resources </li></ul></ul></ul>7. Nine tips on how to convince the CFO to fund your projects
  9. 9. <ul><ul><ul><li>Make your projects as cross-departmental as possible. </li></ul></ul></ul><ul><ul><ul><li>Spreading the budgets, benefits and repercussions makes projects more bullet-proof </li></ul></ul></ul>8. Nine tips on how to convince the CFO to fund your projects
  10. 10. <ul><ul><ul><li>No big surprises. </li></ul></ul></ul><ul><ul><ul><li>Start talking to the CFO now. Make him/her your friend </li></ul></ul></ul>9. Nine tips on how to convince the CFO to fund your projects
  11. 11. <ul><ul><ul><li>This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage. </li></ul></ul></ul><ul><ul><ul><li>Where will your digital strategy be when the economy hits the fan? </li></ul></ul></ul>www.winners-and-losers-in-a-troubled-economy.com 1000 free advanced download copies available. Register now
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×