9 tips on how to convince your CFO to fund your projects
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9 tips on how to convince your CFO to fund your projects

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A few shared lessons on how to talk to get projects funded and avoid getting budgets cut

A few shared lessons on how to talk to get projects funded and avoid getting budgets cut

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9 tips on how to convince your CFO to fund your projects 9 tips on how to convince your CFO to fund your projects Presentation Transcript

        • Nine tips on how to convince your CFO to fund your projects
    Martyn Perks & Richard Sedley
        • Build a wall of benefits.
        • Don’t just make sure you’ve 3 killer reasons why you deserve funding. Identify 101 benefits your project will bring.
          • What will your project mean for staff retention?
          • What will be saved through decommissioning old technology?
          • How will man hours be reduced?
    1. Nine tips on how to convince the CFO to fund your projects
        • Create case studies/stories of success.
        • Success breeds success and quickly takes on mythic proportions within businesses. Use this to communicate the value of our activities
    2. Nine tips on how to convince the CFO to fund your projects
        • Select what you are prepared to cut and then propose your own cuts first.
        • As well as displaying prudence and acknowledging the need for a tightly run ship, it will help you identify which are the projects you should stand by and choose the battles to fight
    3. Nine tips on how to convince the CFO to fund your projects
        • Get the CFO and MD to meet customers.
        • It is difficult to imagine what value engagement promises unless you see it in the customers’ eyes
    4. Nine tips on how to convince the CFO to fund your projects
        • Clearly display cause and effect.
        • If we invest X, we’ll see Y results. However if we invest X+A we’ll get Y+B results.
    5. Nine tips on how to convince the CFO to fund your projects
        • Know the CFO ’ s and the MD ’ s pet hates.
        • They all have one – the website homepage, a particular campaign, the Intranet – and avoid discussions on this
    6. Nine tips on how to convince the CFO to fund your projects
        • Make your CFO your champion.
        • Make sure he/she can re-articulate the activities you’re proposing and the benefits they will bring. A proud CFO who conveys his enthusiasm for your activities to others will commit resources
    7. Nine tips on how to convince the CFO to fund your projects
        • Make your projects as cross-departmental as possible.
        • Spreading the budgets, benefits and repercussions makes projects more bullet-proof
    8. Nine tips on how to convince the CFO to fund your projects
        • No big surprises.
        • Start talking to the CFO now. Make him/her your friend
    9. Nine tips on how to convince the CFO to fund your projects
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    www.winners-and-losers-in-a-troubled-economy.com 1000 free advanced download copies available. Register now