<ul><ul><ul><li>8 tips for online marketing in a troubled economy </li></ul></ul></ul>Martyn Perks & Richard Sedley
<ul><ul><ul><li>Practice contrarian strategies.   </li></ul></ul></ul><ul><ul><ul><li>Your competitors will be focusing on...
<ul><ul><ul><li>Get faster.   </li></ul></ul></ul><ul><ul><ul><li>Costs rise as projects and campaigns get  bogged down in...
<ul><ul><ul><li>Focus on current customers.   </li></ul></ul></ul><ul><ul><ul><li>Kill two birds with one stone by concent...
<ul><ul><ul><li>Reward loyalty.   </li></ul></ul></ul><ul><ul><ul><li>Acknowledge that times might be tough  for everyone ...
<ul><ul><ul><li>Think and act joined-up.   </li></ul></ul></ul><ul><ul><ul><li>How about integrating your separate activit...
<ul><ul><ul><li>Test, listen and measure.   </li></ul></ul></ul><ul><ul><ul><li>Create opportunities to learn. Ask your cu...
<ul><ul><ul><li>Don’t reinvent the wheel.   </li></ul></ul></ul><ul><ul><ul><li>The past few years have seen a plethora of...
<ul><ul><ul><li>Don’t assume too much.   </li></ul></ul></ul><ul><ul><ul><li>Customer responses to economic problems are  ...
<ul><ul><ul><li>This new publication explores the potential existing in digital media to develop online customer engagemen...
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8 Marketing Tips for a Troubled Economy

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Tips for online marketing in a troubled economy. Taken from Winners and Losers in Troubled Economy.

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8 Marketing Tips for a Troubled Economy

  1. 1. <ul><ul><ul><li>8 tips for online marketing in a troubled economy </li></ul></ul></ul>Martyn Perks & Richard Sedley
  2. 2. <ul><ul><ul><li>Practice contrarian strategies. </li></ul></ul></ul><ul><ul><ul><li>Your competitors will be focusing on the basics and pulling back from lower ROI activities – you’ll never have a better opportunity to get ahead of them </li></ul></ul></ul>1. Eight tips for online marketing in a troubled economy
  3. 3. <ul><ul><ul><li>Get faster. </li></ul></ul></ul><ul><ul><ul><li>Costs rise as projects and campaigns get bogged down in details. Reject perfection for fit-for-purpose. Trial all activities, including off-line, using digital media first. </li></ul></ul></ul>2. Eight tips for online marketing in a troubled economy
  4. 4. <ul><ul><ul><li>Focus on current customers. </li></ul></ul></ul><ul><ul><ul><li>Kill two birds with one stone by concentrating on acquisition by referral. Build in viral advocacy to everything you do online </li></ul></ul></ul>3. Eight tips for online marketing in a troubled economy
  5. 5. <ul><ul><ul><li>Reward loyalty. </li></ul></ul></ul><ul><ul><ul><li>Acknowledge that times might be tough for everyone and that you value the customer relationship you have. Pleasing customers doesn’t have to be expensive, just surprising </li></ul></ul></ul>4. Eight tips for online marketing in a troubled economy
  6. 6. <ul><ul><ul><li>Think and act joined-up. </li></ul></ul></ul><ul><ul><ul><li>How about integrating your separate activities? For example use Pay-Per-Click to drive newsletter sign-ups </li></ul></ul></ul>5. Eight tips for online marketing in a troubled economy
  7. 7. <ul><ul><ul><li>Test, listen and measure. </li></ul></ul></ul><ul><ul><ul><li>Create opportunities to learn. Ask your customers, watch what they do and compare. Whether it’s A/B testing or rapid prototyping, take advantage of digital’s ability to make you smarter quickly and let your competitors retrench and get dumber </li></ul></ul></ul>6. Eight tips for online marketing in a troubled economy
  8. 8. <ul><ul><ul><li>Don’t reinvent the wheel. </li></ul></ul></ul><ul><ul><ul><li>The past few years have seen a plethora of new digital offerings that can offer what you need at a fraction of the cost. How about using getsatisfaction.com for customer service or tumblr.com for your campaign micro-site? </li></ul></ul></ul>7. Eight tips for online marketing in a troubled economy
  9. 9. <ul><ul><ul><li>Don’t assume too much. </li></ul></ul></ul><ul><ul><ul><li>Customer responses to economic problems are not pre-determined. Price isn’t always a customer’s main concern. Indeed in some situations extravagance can be a virtue. </li></ul></ul></ul><ul><ul><ul><li>The entertainment industry – films, theme parks etc – normally do very well in troubled economies. Tap into a sense of fun, don’t be too doom-laden </li></ul></ul></ul>8. Eight tips for online marketing in a troubled economy
  10. 10. <ul><ul><ul><li>This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage. </li></ul></ul></ul><ul><ul><ul><li>Where will your digital strategy be when the economy hits the fan? </li></ul></ul></ul>www.winners-and-losers-in-a-troubled-economy.com 1000 free advanced download copies available. Register now

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