Six theses on digital customer engagement in a troubled economy Martyn Perks & Richard Sedley

Six theses on digital customer engagement in a troubled economy

Cutting back during a downturn is a survival solution not a winning solution. Start by asking not what your customer can do for you, but what you can do for your customer 1. Six theses on digital customer engagement in a troubled economy

Cutting back during a downturn is a survival solution not a winning solution.

Start by asking not what your customer can do for you, but what you can do for your customer

A retained, loyal and engaged customer is more valuable than a new one. Customers have both practical and emotional needs both have to be met to achieve engagement 2. Six theses on digital customer engagement in a troubled economy

A retained, loyal and engaged customer is more valuable than a new one.

Customers have both practical and emotional needs both have to be met to achieve engagement

Digital media provide the best means for achieving customer engagement during a downturn. Dialogue not monologue is the true language of online business 3. Six theses on digital customer engagement in a troubled economy

Digital media provide the best means for achieving customer engagement during a downturn.

Dialogue not monologue is the true language of online business

Customer engagement is the best predictor of future business. Customer engagement is a relationship built on mutual benefit 4. Six theses on digital customer engagement in a troubled economy

Customer engagement is the best predictor of future business.

Customer engagement is a relationship built on mutual benefit

Economic problems are not deterministic. Research and test before you talk to customers in the language of a downturn 5. Six theses on digital customer engagement in a troubled economy

Economic problems are not deterministic.

Research and test before you talk to customers in the language of a downturn

An economic downturn will create winners and losers. The winners will be those businesses that best use digital media and best engage their customers 6. Six theses on digital customer engagement in a troubled economy

An economic downturn will create winners and losers.

The winners will be those businesses that best use digital media and best engage their customers

This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage. Where will your digital strategy be when the economy hits the fan? www.winners-and-losers-in-a-troubled-economy.com 1000 free advanced download copies available. Register now

This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage.

Where will your digital strategy be when the economy hits the fan?