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Practical SEO for Everyday Use
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Practical SEO for Everyday Use

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This presentation discusses how to use web promotion strategies to generate income. The topics covered include generating ad revenue with AdSense, selling ad space to companies, affiliate income, and …

This presentation discusses how to use web promotion strategies to generate income. The topics covered include generating ad revenue with AdSense, selling ad space to companies, affiliate income, and selling products online. The concepts presented here give a high level summary of what I did to build several businesses online, including http://prohealthcareproducts.com, http://sweatshirtstation.com, http://onlinesafetydepot.com, and several other online stores.

Each of the concepts discussed here require much more learning and experimenting in order to become an expert at: doing keyword research, publishing content optimized for popular search phrases, building trust and authority for your web pages, using social media to drive traffic, and analytics and conversation rate optimization.

Stay tuned for more slideshows covering more of these topics in greater depth.

Published in: Education, Technology, Business

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Transcript

  • 1. PRACTICALSEOFOR EVERYDAY USE Richard Robbins – Web Promotion Strategist
  • 2. Overview My Story  RandomDeals.cc -> OuterSports.com -> RobbinsSports.com Creating an online audience Monetizing Traffic Essentials of web marketing Staying on Google’s good side Technical Web Analytics – Understanding Your Traffic Tools
  • 3. My Story Failed Auto Shop Business RandomDeals.cc OuterSports.com RobbinsSports.c om
  • 4. Essence of online marketingPeople Search Engines Social media Information
  • 5. Monetizing Traffic  Affiliates: Commissions for referring traffic  Commission Junction  Share-A-Sale  Advertising:  Adsense  Kontera  OnlineRetail and Drop-shipping: Selling real products  Who’s stuff can I sell?  Finding suppliers
  • 6. Essentials of web marketing Search engines: Google, Yahoo, Bing  Build domain/page authority – links, social signals  Optimize pages  Get pages indexed  Build relevance Social media  Connect with potential audience using Other channels  Mobile apps International markets, geo-targeting  International is less competitive Paid Advertising  AdWords, Facebook Ads
  • 7. Staying on Google’s Good Side No Spamming! Panda/Penguin Updates Is there any usefulness in the content you’re publishing? Does it have a pulse?  Outsourced rubber flooring article versus “Baseball in Shanghai” article.
  • 8. Technical Elements How do I carve out my virtual real estate? Publishing on someone else’s hardware:  HubPages.com, Weebly.com, YouTube.com Publishing on your own hardware:  Registerdomain  Buy web hosting  Set up CMS  ShoppingCart: Zen Cart, PrestaShop  WordPress
  • 9. Web Analytics Understanding your visitors Using web stats to prioritize your efforts and get more traffic The conversion funnel
  • 10. Tools Keyword Research – Google’s Keyword Research Tool SEOMoz – OpenSiteExplorer SEMRush.com SEOBook Google Webmasters