Shared Marketing Web Solutions:
New Improvements to On-line Sales Support Tools
Designed to Reduce Burden on Sales Teams February 2008
The Shared Marketing & Web Group is pleased to announce another round of A variety of functional improvements to the Digital Image Library have also
fundamental upgrades to the ACCO Brands on-line sales support tools, which improved the end-user experience, including new filtering capabilities to sort
have improved the accessibility and utilization of important marketing search results by name or SKU. “Click on an SKU and you’ll receive all of the
materials. The comprehensive improvements – affecting the Resource Center, associated images for that product. Likewise, clicking on an image delivers all
the new Digital Image Library, Spec Sheet Generator, and Product Catalog – of the associated SKUs for that product line,” Miller says.
build upon those announced late last year and are designed to eliminate many
The Product Catalog tool and Spec Sheet Generator, both launched over a year
burdensome outside requests ACCO Brands teams have historically managed to
ago, have now undergone major speed and efficiency upgrades as well. Search
deliver sales and marketing assets.
results and product details are now delivered in a fraction of the time previously
The new Digital Image Library has been fully integrated into the Resource required to access these materials. Oracle data accuracy has been resolved.
Center. As a result, all product images now reside alongside current product Marketing copy and images have been updated, and new SKUs have been
descriptions and specifications for centralized and convenient, single-stop added to the Catalog.
access by all ACCO Brands sales teams.
The integration of these two systems provides a centralized repository of sales
and marketing images and content for over 7,000 ACCO Brands SKUs. More
> “We’re seeing over 1,200 visits to the Resource Center each month,
which means it likely eliminates 1,200 phone calls or e-mails into
our company that ACCO Brands teams previously had to answer,”
than 10,000 product images and logos are now available in the Resource Miller says. “Many collateral requests that previously stopped people
Center, along with associated product copy and specifications, promotions and from working, to manually locate and deliver, are now part of a self-
other sales collateral. Furthermore, access to the Library has now been managing, on-line system that our sales people and creative agencies
extended beyond ACCO Brands to the outside sales force and various creative can access independently.”
agencies.
The noteworthy benefit of these improvements is the tremendous internal
> “These enhancements create a truly self-service portal, which will
reduce the amount of effort required by the SBUs to prepare and
maintain images and marketing collateral, while at the same time
efficiency and cost-savings of maintaining all current product copy and images
in one, centralized, on-line location.
The ACCO Brands sales force, outside creative agencies and all ACCO Brands
freeing up the business to work on more productive tasks,” says Rich
employees can access the Resource Center, Digital Library, Product Catalog and
Miller, Director of Shared Marketing & Web. “No longer will product
Spec Sheet Generator at: www.accosource.com.
teams have to update product copy in multiple places to ensure the
accuracy and timeliness of current information.” Username: accosource PW: sales300

Shared Marketing Web Solutions:
New Improvements to On-line Sales Support Tools
Designed to Reduce Burden on Sales Teams
The Digital Image Library has been fully The Product Catalog tool and Spec
integrated into the Resource Center Sheet Generator have now undergone
speed and efficiency upgrades as well
Benefits include:
• Outside sales force can access full
capability of the internal Image
Library
• The same images feed the Product
Catalog, CART, Spec Sheets and
websites, and are now
available through easy downloads
from the Resource Center
• Provides flexible
image search and resizing,
along with bulk exports of
several images at once to
meet customer needs.
• Everything ties together -- Benefits include:
search for SKUs and find • Product Search is faster and search results
all related images; Search are returned more quickly
for images and find all
• Product details are available in a fraction of the time
related SKUs
• Data issues have been resolved
• Oracle data is displaying properly
To access the
Resource Center, click: • Marketing copy and images have been
updated
www.accosource.com
Username: accosource Password: sales300 • New SKUs have been added