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PA R T 1 O F 3

A D VA N C E D M E D I A B U Y I N G
THE AGENDA…
• Teach you how to get TONS of GOOD traffic
• This is a 3-part (advanced) training series
• Give you a HUGE edge over “other marketers” out there
• I want to hear YOUR SUCCESS STORY
T H E T R U T H Y O U N E E D T O K N O W…
• Traffic for your business is not EVERYTHING, but it’s as

important as oxygen for humans or the fuel for vehicles
• Most people overcomplicate “traffic-getting”
• There’s virtually UNLIMITED amounts of traffic
• No Such Thing As “FREE Traffic”
• Master Traffic = Write Your Own Paycheck
MILLION-DOLLAR TIPS :-)
• Dig Your Own “Well”
• Depend On NOBODY or ANYTHING for Traffic
• Position your business to work WITH THE SYSTEM. 


Not Against The System. (internet is built on advertising)
• Master Paid Marketing & Media Buying
TYPES OF TRAFFIC
• Pay Per Click

• Affiliate Networks

• Offline Media

• Pay Per View

• Banner Media

• Traffic Exchanges

• Per Per Call

• CPA Media

• RSS Directories

• Email Newsletter

• Social Media

• JV Traffic

• Solo Ads

• Mobile

• Torrent Marketing

• Email Media Buying

• Content Syndication

• Podcasting

• Email Traffic Agencies

• Retargeting

• Viral Traffic Strategies

• SEO / Organic

• Video

• + MORE!
MEDIA BUYING
• One of the most stable & reliable traffic strategies
• Simply buying banner space on other web sites
• Used predominantly by ‘brand advertisers’, but technological

changes allowed direct response folks to enter the game
• Buy millions of banner impressions for pennies per thousand
• Generally done on a CPM basis (cost per 1,000 impr)
3 TYPES OF BUYS

DIRECT BUY

I N T E R M E D I AT E
BUY

NETWORK BUY
DIRECT BUY
• Great for starters (ability to start small)
• Go directly to the owner of the website to buy ad space (no

middleman)
• Much cheaper price for banner inventory
• Build relationship with site owner
• Negotiate exclusive deals, pop up ads, even email drops!
FINDING PUBLISHERS FOR DIRECT BUYS
• Search “keyword + blog” or go directly to the publisher from

intermediary
• Research site to make sure it gets a lot of unique (fresh) visitors
• Contact website owner and inquire about buying banner ads
• Negotiate!
DIRECT BUY EXAMPLE…
I N T E R M E D I AT E B U Y
• AWESOME for beginners & seasoned marketers
• Small ad networks that connect publishers with advertisers
• 100% Self-Serve platforms
• Advertisers with small budgets can buy ads at fixed monthly 


or CMP rates, and even CPC (WAM Network, Exoclick)

• You know exactly where your banners are placed
• Great for research for potential Direct Buys :-)
I N T E R M E D I AT E A G E N C I E S
• WAMNetwork.com
• exoclick.com
• BuyAds.com
• BuySellAds.com
• AdOnion.com
I N T E R M E D I AT E B U Y E X A M P L E …
BIG NETWORK BUYS
• Buy banner space across thousands of different websites
• Potential to scale is INCREDIBLE
• Can be “dangerous” if you don’t know your numbers
• Get positive ROI from Direct Buys and Intermediate Buys and

THEN scale BIG through Network Buys
BIG NETWORK - GOOD ADVICE :-)
• You typically need to sign an IO (Insertion Order / Contract)
• Make sure you have an “out-clause”
• Make billing off of your ad server’s numbers (your tracking)
• Always run even delivery (traffic comes fast and furious)
NETWORK BUYS - WARNING
• Major risk of a big loss
• You don’t get a lot of info on which sites your ads running
• Takes a lot of time to optimize
• This is a GOLDMINE strategy IF you know your numbers 


and have a converting funnel
NETWORK BUY NETWORKS
• pulse360.com

• advertise.com

• chitika.com

• BlogAds

• BlogAds.com

• AdSide.com

• DoubleClick.com

• MediaWhiz.com

• CPXInteractive.com

• AdMedia.com

• adversal.com

• mBuy.com
SUCCESS TIPS

( F R E E ! - T O D AY O N LY )

• Have something to sell (mass appeal is better)
• Do the research on the product (competition is GOOD)
• Know your market. Why people buy. What they buy.
• Keep your message congruent.
SUCCESS TIPS

( F R E E ! - T O D AY O N LY )

• Prepare your campaign for domination
• Start with 300x250 banner size
• Keep your banner placement above the fold if possible
• Start small (direct buys and intermediate buys) then roll out
• Make publishers and reps your ally
SUCCESS TIPS

( F R E E ! - T O D AY O N LY )

• Know your stats!!!!! (cpm, epc, cpc, cpa, lifetime value, etc)
• Start a spreadsheet and record your data
• Leverage this data on new buys
• Safe Average = .5% CTR
WHEN DOING BIG BUYS…
• Out-Clause - 24hr / 48hrs / 7 days
• Even delivery
• Frequency cap 1/24
• Pay based on your stats

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Advanced Media Buying Part 1 of 3

  • 1. PA R T 1 O F 3 A D VA N C E D M E D I A B U Y I N G
  • 2. THE AGENDA… • Teach you how to get TONS of GOOD traffic • This is a 3-part (advanced) training series • Give you a HUGE edge over “other marketers” out there • I want to hear YOUR SUCCESS STORY
  • 3. T H E T R U T H Y O U N E E D T O K N O W… • Traffic for your business is not EVERYTHING, but it’s as important as oxygen for humans or the fuel for vehicles • Most people overcomplicate “traffic-getting” • There’s virtually UNLIMITED amounts of traffic • No Such Thing As “FREE Traffic” • Master Traffic = Write Your Own Paycheck
  • 4. MILLION-DOLLAR TIPS :-) • Dig Your Own “Well” • Depend On NOBODY or ANYTHING for Traffic • Position your business to work WITH THE SYSTEM. 
 Not Against The System. (internet is built on advertising) • Master Paid Marketing & Media Buying
  • 5. TYPES OF TRAFFIC • Pay Per Click • Affiliate Networks • Offline Media • Pay Per View • Banner Media • Traffic Exchanges • Per Per Call • CPA Media • RSS Directories • Email Newsletter • Social Media • JV Traffic • Solo Ads • Mobile • Torrent Marketing • Email Media Buying • Content Syndication • Podcasting • Email Traffic Agencies • Retargeting • Viral Traffic Strategies • SEO / Organic • Video • + MORE!
  • 6. MEDIA BUYING • One of the most stable & reliable traffic strategies • Simply buying banner space on other web sites • Used predominantly by ‘brand advertisers’, but technological changes allowed direct response folks to enter the game • Buy millions of banner impressions for pennies per thousand • Generally done on a CPM basis (cost per 1,000 impr)
  • 7. 3 TYPES OF BUYS DIRECT BUY I N T E R M E D I AT E BUY NETWORK BUY
  • 8. DIRECT BUY • Great for starters (ability to start small) • Go directly to the owner of the website to buy ad space (no middleman) • Much cheaper price for banner inventory • Build relationship with site owner • Negotiate exclusive deals, pop up ads, even email drops!
  • 9. FINDING PUBLISHERS FOR DIRECT BUYS • Search “keyword + blog” or go directly to the publisher from intermediary • Research site to make sure it gets a lot of unique (fresh) visitors • Contact website owner and inquire about buying banner ads • Negotiate!
  • 11. I N T E R M E D I AT E B U Y • AWESOME for beginners & seasoned marketers • Small ad networks that connect publishers with advertisers • 100% Self-Serve platforms • Advertisers with small budgets can buy ads at fixed monthly 
 or CMP rates, and even CPC (WAM Network, Exoclick) • You know exactly where your banners are placed • Great for research for potential Direct Buys :-)
  • 12. I N T E R M E D I AT E A G E N C I E S • WAMNetwork.com • exoclick.com • BuyAds.com • BuySellAds.com • AdOnion.com
  • 13. I N T E R M E D I AT E B U Y E X A M P L E …
  • 14. BIG NETWORK BUYS • Buy banner space across thousands of different websites • Potential to scale is INCREDIBLE • Can be “dangerous” if you don’t know your numbers • Get positive ROI from Direct Buys and Intermediate Buys and THEN scale BIG through Network Buys
  • 15. BIG NETWORK - GOOD ADVICE :-) • You typically need to sign an IO (Insertion Order / Contract) • Make sure you have an “out-clause” • Make billing off of your ad server’s numbers (your tracking) • Always run even delivery (traffic comes fast and furious)
  • 16. NETWORK BUYS - WARNING • Major risk of a big loss • You don’t get a lot of info on which sites your ads running • Takes a lot of time to optimize • This is a GOLDMINE strategy IF you know your numbers 
 and have a converting funnel
  • 17. NETWORK BUY NETWORKS • pulse360.com • advertise.com • chitika.com • BlogAds • BlogAds.com • AdSide.com • DoubleClick.com • MediaWhiz.com • CPXInteractive.com • AdMedia.com • adversal.com • mBuy.com
  • 18. SUCCESS TIPS ( F R E E ! - T O D AY O N LY ) • Have something to sell (mass appeal is better) • Do the research on the product (competition is GOOD) • Know your market. Why people buy. What they buy. • Keep your message congruent.
  • 19. SUCCESS TIPS ( F R E E ! - T O D AY O N LY ) • Prepare your campaign for domination • Start with 300x250 banner size • Keep your banner placement above the fold if possible • Start small (direct buys and intermediate buys) then roll out • Make publishers and reps your ally
  • 20. SUCCESS TIPS ( F R E E ! - T O D AY O N LY ) • Know your stats!!!!! (cpm, epc, cpc, cpa, lifetime value, etc) • Start a spreadsheet and record your data • Leverage this data on new buys • Safe Average = .5% CTR
  • 21. WHEN DOING BIG BUYS… • Out-Clause - 24hr / 48hrs / 7 days • Even delivery • Frequency cap 1/24 • Pay based on your stats