Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
Thursday, May 1, 14
twitter: @richardkellypho
instagram: @richardkellyphoto
richard@richardkelly.com
http://accelerantcreative.com/
Thursday, ...
Thursday, May 1, 14
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
[ o ]
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
[ 1 ]
Thursday, May 1, 14
...digital must have really
changed your business...
guest at a cocktail party
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
A delicate balance for a creative life
Thursday, May 1, 14
not just a career...
Thursday, May 1, 14
... a lifestyle
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
[ 2 ]
Thursday, May 1, 14
us < art > them
Thursday, May 1, 14
us < art > them
Thursday, May 1, 14
Thursday, May 1, 14
soul / feeding / family
Thursday, May 1, 14
soul / feeding / family
Thursday, May 1, 14
Thursday, May 1, 14
...it’s not just a job
it’s an adventure...
US Army advertisement copy
Thursday, May 1, 14
a journey
Thursday, May 1, 14
Thursday, May 1, 14
[ 3 ]
Thursday, May 1, 14
know ledge
Thursday, May 1, 14
confidence
Thursday, May 1, 14
you need a plan(s)
Thursday, May 1, 14
you need a plan(s)
Thursday, May 1, 14
Thursday, May 1, 14
vision statement
Thursday, May 1, 14
Thursday, May 1, 14
artistic vision
Thursday, May 1, 14
Thursday, May 1, 14
money
Thursday, May 1, 14
Thursday, May 1, 14
telling the world
Thursday, May 1, 14
...you [should] be able to
articulate exactly  what your
value proposition is.
Peter Krogh • ASMP Strictly Business Blog •...
Thursday, May 1, 14
differentiate
Thursday, May 1, 14
5 words
Thursday, May 1, 14
describe you
Thursday, May 1, 14
describe you
Thursday, May 1, 14
Thursday, May 1, 14
describe (your) work
Thursday, May 1, 14
sales toolbox
Thursday, May 1, 14
sales ≠ 4 letter word
Thursday, May 1, 14
[ 4 ]
Thursday, May 1, 14
budget
Thursday, May 1, 14
biz life
Thursday, May 1, 14
biz LIFE
Thursday, May 1, 14
c.o.d.b.
Thursday, May 1, 14
build your team
Thursday, May 1, 14
taxes, t&c, paperwork
Thursday, May 1, 14
so what else...
Thursday, May 1, 14
[ 5 ]
Thursday, May 1, 14
this will be organic
Thursday, May 1, 14
market research
Thursday, May 1, 14
who is your customer?
Thursday, May 1, 14
what are they buying?
Thursday, May 1, 14
the (un)met needs?
Thursday, May 1, 14
where are they?
Thursday, May 1, 14
how much are they
spending?
Thursday, May 1, 14
what will the market bear?
Thursday, May 1, 14
competition
Thursday, May 1, 14
[ 6 ]
Thursday, May 1, 14
Thursday, May 1, 14
3 ways biz flows in
Thursday, May 1, 14
Thursday, May 1, 14
1 marketing response
Thursday, May 1, 14
2 cold calls...
Thursday, May 1, 14
3 referral(s)
Thursday, May 1, 14
be • social
Thursday, May 1, 14
be • social
gpritiranjan
Thursday, May 1, 14
Be useful.
Be specific.
Be nice.
Colleen Wainwright
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
...how do you compete
with free?
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3
Thursday, May 1, 14
Thursday, May 1, 14
...there’s only one way:
sell something better
than free.
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 ...
Thursday, May 1, 14
[ 7 ]
Thursday, May 1, 14
“always be closing”
Alec Baldwin - Glengarry Glen Ross
Thursday, May 1, 14
know - client
Thursday, May 1, 14
know- project
Thursday, May 1, 14
know - creative
Thursday, May 1, 14
managing expectations
Thursday, May 1, 14
sense of project
Thursday, May 1, 14
treatment / proposal
Thursday, May 1, 14
[ 8 ]
Thursday, May 1, 14
contract(s)
Thursday, May 1, 14
terms & conditions
Thursday, May 1, 14
estimates
Thursday, May 1, 14
invoices
Thursday, May 1, 14
www.asmp.org
Thursday, May 1, 14
reducing liability
Thursday, May 1, 14
eliminating fear
Thursday, May 1, 14
prepare
Thursday, May 1, 14
[ 9 ]
Thursday, May 1, 14
“there are no small decisons in
moviemaking.”Sidney Lumet, director
Thursday, May 1, 14
“there are no small decisons in
photography art.”Richard Kelly, educator
Thursday, May 1, 14
Thursday, May 1, 14
...shaking off preconceived
notions of how we
ourselves define our role.
J u d y H e r r m a n n • A S M P S t r i c t l y...
business as usual will give
you results as usual.
A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L ...
“Think like those marketers
that market to you.”
Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WE...
[ 9 1/2 ]
Thursday, May 1, 14
Thursday, May 1, 14
my 3 things
Thursday, May 1, 14
personal projects
Thursday, May 1, 14
accountability team
Thursday, May 1, 14
embrace failure
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
delicate / balance
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
art / commerce
Thursday, May 1, 14
Thursday, May 1, 14
creative life
Thursday, May 1, 14
[ o ]
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
twitter: @richardkellypho
instagram: @richardkellyphoto
richard@richardkelly.com
http://accelerantcreative.com/
Thursday, ...
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
Thursday, May 1, 14
Thursday, May 1, 14
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2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists

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This lecture was delivered with out slides on Sunday April 27th 2014. This is an abreviated verison of a longer presentation,

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2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists

  1. 1. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
  2. 2. Thursday, May 1, 14
  3. 3. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14
  4. 4. Thursday, May 1, 14
  5. 5. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
  6. 6. [ o ] Thursday, May 1, 14
  7. 7. Thursday, May 1, 14
  8. 8. Thursday, May 1, 14
  9. 9. Thursday, May 1, 14
  10. 10. Thursday, May 1, 14
  11. 11. Thursday, May 1, 14
  12. 12. Thursday, May 1, 14
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  14. 14. Thursday, May 1, 14
  15. 15. Thursday, May 1, 14
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  18. 18. Thursday, May 1, 14
  19. 19. Thursday, May 1, 14
  20. 20. Thursday, May 1, 14
  21. 21. Thursday, May 1, 14
  22. 22. Thursday, May 1, 14
  23. 23. Thursday, May 1, 14
  24. 24. Thursday, May 1, 14
  25. 25. Thursday, May 1, 14
  26. 26. Thursday, May 1, 14
  27. 27. [ 1 ] Thursday, May 1, 14
  28. 28. ...digital must have really changed your business... guest at a cocktail party Thursday, May 1, 14
  29. 29. Thursday, May 1, 14
  30. 30. Thursday, May 1, 14
  31. 31. A delicate balance for a creative life Thursday, May 1, 14
  32. 32. not just a career... Thursday, May 1, 14
  33. 33. ... a lifestyle Thursday, May 1, 14
  34. 34. Thursday, May 1, 14
  35. 35. Thursday, May 1, 14
  36. 36. [ 2 ] Thursday, May 1, 14
  37. 37. us < art > them Thursday, May 1, 14
  38. 38. us < art > them Thursday, May 1, 14
  39. 39. Thursday, May 1, 14
  40. 40. soul / feeding / family Thursday, May 1, 14
  41. 41. soul / feeding / family Thursday, May 1, 14
  42. 42. Thursday, May 1, 14
  43. 43. ...it’s not just a job it’s an adventure... US Army advertisement copy Thursday, May 1, 14
  44. 44. a journey Thursday, May 1, 14
  45. 45. Thursday, May 1, 14
  46. 46. [ 3 ] Thursday, May 1, 14
  47. 47. know ledge Thursday, May 1, 14
  48. 48. confidence Thursday, May 1, 14
  49. 49. you need a plan(s) Thursday, May 1, 14
  50. 50. you need a plan(s) Thursday, May 1, 14
  51. 51. Thursday, May 1, 14
  52. 52. vision statement Thursday, May 1, 14
  53. 53. Thursday, May 1, 14
  54. 54. artistic vision Thursday, May 1, 14
  55. 55. Thursday, May 1, 14
  56. 56. money Thursday, May 1, 14
  57. 57. Thursday, May 1, 14
  58. 58. telling the world Thursday, May 1, 14
  59. 59. ...you [should] be able to articulate exactly  what your value proposition is. Peter Krogh • ASMP Strictly Business Blog • October 2012 Thursday, May 1, 14
  60. 60. Thursday, May 1, 14
  61. 61. differentiate Thursday, May 1, 14
  62. 62. 5 words Thursday, May 1, 14
  63. 63. describe you Thursday, May 1, 14
  64. 64. describe you Thursday, May 1, 14
  65. 65. Thursday, May 1, 14
  66. 66. describe (your) work Thursday, May 1, 14
  67. 67. sales toolbox Thursday, May 1, 14
  68. 68. sales ≠ 4 letter word Thursday, May 1, 14
  69. 69. [ 4 ] Thursday, May 1, 14
  70. 70. budget Thursday, May 1, 14
  71. 71. biz life Thursday, May 1, 14
  72. 72. biz LIFE Thursday, May 1, 14
  73. 73. c.o.d.b. Thursday, May 1, 14
  74. 74. build your team Thursday, May 1, 14
  75. 75. taxes, t&c, paperwork Thursday, May 1, 14
  76. 76. so what else... Thursday, May 1, 14
  77. 77. [ 5 ] Thursday, May 1, 14
  78. 78. this will be organic Thursday, May 1, 14
  79. 79. market research Thursday, May 1, 14
  80. 80. who is your customer? Thursday, May 1, 14
  81. 81. what are they buying? Thursday, May 1, 14
  82. 82. the (un)met needs? Thursday, May 1, 14
  83. 83. where are they? Thursday, May 1, 14
  84. 84. how much are they spending? Thursday, May 1, 14
  85. 85. what will the market bear? Thursday, May 1, 14
  86. 86. competition Thursday, May 1, 14
  87. 87. [ 6 ] Thursday, May 1, 14
  88. 88. Thursday, May 1, 14
  89. 89. 3 ways biz flows in Thursday, May 1, 14
  90. 90. Thursday, May 1, 14
  91. 91. 1 marketing response Thursday, May 1, 14
  92. 92. 2 cold calls... Thursday, May 1, 14
  93. 93. 3 referral(s) Thursday, May 1, 14
  94. 94. be • social Thursday, May 1, 14
  95. 95. be • social gpritiranjan Thursday, May 1, 14
  96. 96. Be useful. Be specific. Be nice. Colleen Wainwright Thursday, May 1, 14
  97. 97. Thursday, May 1, 14
  98. 98. Thursday, May 1, 14
  99. 99. ...how do you compete with free? S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14
  100. 100. Thursday, May 1, 14
  101. 101. ...there’s only one way: sell something better than free. S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14
  102. 102. Thursday, May 1, 14
  103. 103. [ 7 ] Thursday, May 1, 14
  104. 104. “always be closing” Alec Baldwin - Glengarry Glen Ross Thursday, May 1, 14
  105. 105. know - client Thursday, May 1, 14
  106. 106. know- project Thursday, May 1, 14
  107. 107. know - creative Thursday, May 1, 14
  108. 108. managing expectations Thursday, May 1, 14
  109. 109. sense of project Thursday, May 1, 14
  110. 110. treatment / proposal Thursday, May 1, 14
  111. 111. [ 8 ] Thursday, May 1, 14
  112. 112. contract(s) Thursday, May 1, 14
  113. 113. terms & conditions Thursday, May 1, 14
  114. 114. estimates Thursday, May 1, 14
  115. 115. invoices Thursday, May 1, 14
  116. 116. www.asmp.org Thursday, May 1, 14
  117. 117. reducing liability Thursday, May 1, 14
  118. 118. eliminating fear Thursday, May 1, 14
  119. 119. prepare Thursday, May 1, 14
  120. 120. [ 9 ] Thursday, May 1, 14
  121. 121. “there are no small decisons in moviemaking.”Sidney Lumet, director Thursday, May 1, 14
  122. 122. “there are no small decisons in photography art.”Richard Kelly, educator Thursday, May 1, 14
  123. 123. Thursday, May 1, 14
  124. 124. ...shaking off preconceived notions of how we ourselves define our role. J u d y H e r r m a n n • A S M P S t r i c t l y B u s i n e s s B l o g • O c t o b e r 1 7 , 2 0 1 3 Thursday, May 1, 14
  125. 125. business as usual will give you results as usual. A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L T E R Thursday, May 1, 14
  126. 126. “Think like those marketers that market to you.” Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WEBINAR #2.5 Thursday, May 1, 14
  127. 127. [ 9 1/2 ] Thursday, May 1, 14
  128. 128. Thursday, May 1, 14
  129. 129. my 3 things Thursday, May 1, 14
  130. 130. personal projects Thursday, May 1, 14
  131. 131. accountability team Thursday, May 1, 14
  132. 132. embrace failure Thursday, May 1, 14
  133. 133. Thursday, May 1, 14
  134. 134. Thursday, May 1, 14
  135. 135. delicate / balance Thursday, May 1, 14
  136. 136. Thursday, May 1, 14
  137. 137. Thursday, May 1, 14
  138. 138. art / commerce Thursday, May 1, 14
  139. 139. Thursday, May 1, 14
  140. 140. creative life Thursday, May 1, 14
  141. 141. [ o ] Thursday, May 1, 14
  142. 142. Thursday, May 1, 14
  143. 143. Thursday, May 1, 14
  144. 144. Thursday, May 1, 14
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  156. 156. Thursday, May 1, 14
  157. 157. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14
  158. 158. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
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