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2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists
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2014 art & commerce living a creative life lecture for Pittsburgh Society of Artists

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This lecture was delivered with out slides on Sunday April 27th 2014. This is an abreviated verison of a longer presentation,

This lecture was delivered with out slides on Sunday April 27th 2014. This is an abreviated verison of a longer presentation,

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  • 1. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
  • 2. Thursday, May 1, 14
  • 3. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14
  • 4. Thursday, May 1, 14
  • 5. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
  • 6. [ o ] Thursday, May 1, 14
  • 7. Thursday, May 1, 14
  • 8. Thursday, May 1, 14
  • 9. Thursday, May 1, 14
  • 10. Thursday, May 1, 14
  • 11. Thursday, May 1, 14
  • 12. Thursday, May 1, 14
  • 13. Thursday, May 1, 14
  • 14. Thursday, May 1, 14
  • 15. Thursday, May 1, 14
  • 16. Thursday, May 1, 14
  • 17. Thursday, May 1, 14
  • 18. Thursday, May 1, 14
  • 19. Thursday, May 1, 14
  • 20. Thursday, May 1, 14
  • 21. Thursday, May 1, 14
  • 22. Thursday, May 1, 14
  • 23. Thursday, May 1, 14
  • 24. Thursday, May 1, 14
  • 25. Thursday, May 1, 14
  • 26. Thursday, May 1, 14
  • 27. [ 1 ] Thursday, May 1, 14
  • 28. ...digital must have really changed your business... guest at a cocktail party Thursday, May 1, 14
  • 29. Thursday, May 1, 14
  • 30. Thursday, May 1, 14
  • 31. A delicate balance for a creative life Thursday, May 1, 14
  • 32. not just a career... Thursday, May 1, 14
  • 33. ... a lifestyle Thursday, May 1, 14
  • 34. Thursday, May 1, 14
  • 35. Thursday, May 1, 14
  • 36. [ 2 ] Thursday, May 1, 14
  • 37. us < art > them Thursday, May 1, 14
  • 38. us < art > them Thursday, May 1, 14
  • 39. Thursday, May 1, 14
  • 40. soul / feeding / family Thursday, May 1, 14
  • 41. soul / feeding / family Thursday, May 1, 14
  • 42. Thursday, May 1, 14
  • 43. ...it’s not just a job it’s an adventure... US Army advertisement copy Thursday, May 1, 14
  • 44. a journey Thursday, May 1, 14
  • 45. Thursday, May 1, 14
  • 46. [ 3 ] Thursday, May 1, 14
  • 47. know ledge Thursday, May 1, 14
  • 48. confidence Thursday, May 1, 14
  • 49. you need a plan(s) Thursday, May 1, 14
  • 50. you need a plan(s) Thursday, May 1, 14
  • 51. Thursday, May 1, 14
  • 52. vision statement Thursday, May 1, 14
  • 53. Thursday, May 1, 14
  • 54. artistic vision Thursday, May 1, 14
  • 55. Thursday, May 1, 14
  • 56. money Thursday, May 1, 14
  • 57. Thursday, May 1, 14
  • 58. telling the world Thursday, May 1, 14
  • 59. ...you [should] be able to articulate exactly  what your value proposition is. Peter Krogh • ASMP Strictly Business Blog • October 2012 Thursday, May 1, 14
  • 60. Thursday, May 1, 14
  • 61. differentiate Thursday, May 1, 14
  • 62. 5 words Thursday, May 1, 14
  • 63. describe you Thursday, May 1, 14
  • 64. describe you Thursday, May 1, 14
  • 65. Thursday, May 1, 14
  • 66. describe (your) work Thursday, May 1, 14
  • 67. sales toolbox Thursday, May 1, 14
  • 68. sales ≠ 4 letter word Thursday, May 1, 14
  • 69. [ 4 ] Thursday, May 1, 14
  • 70. budget Thursday, May 1, 14
  • 71. biz life Thursday, May 1, 14
  • 72. biz LIFE Thursday, May 1, 14
  • 73. c.o.d.b. Thursday, May 1, 14
  • 74. build your team Thursday, May 1, 14
  • 75. taxes, t&c, paperwork Thursday, May 1, 14
  • 76. so what else... Thursday, May 1, 14
  • 77. [ 5 ] Thursday, May 1, 14
  • 78. this will be organic Thursday, May 1, 14
  • 79. market research Thursday, May 1, 14
  • 80. who is your customer? Thursday, May 1, 14
  • 81. what are they buying? Thursday, May 1, 14
  • 82. the (un)met needs? Thursday, May 1, 14
  • 83. where are they? Thursday, May 1, 14
  • 84. how much are they spending? Thursday, May 1, 14
  • 85. what will the market bear? Thursday, May 1, 14
  • 86. competition Thursday, May 1, 14
  • 87. [ 6 ] Thursday, May 1, 14
  • 88. Thursday, May 1, 14
  • 89. 3 ways biz flows in Thursday, May 1, 14
  • 90. Thursday, May 1, 14
  • 91. 1 marketing response Thursday, May 1, 14
  • 92. 2 cold calls... Thursday, May 1, 14
  • 93. 3 referral(s) Thursday, May 1, 14
  • 94. be • social Thursday, May 1, 14
  • 95. be • social gpritiranjan Thursday, May 1, 14
  • 96. Be useful. Be specific. Be nice. Colleen Wainwright Thursday, May 1, 14
  • 97. Thursday, May 1, 14
  • 98. Thursday, May 1, 14
  • 99. ...how do you compete with free? S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14
  • 100. Thursday, May 1, 14
  • 101. ...there’s only one way: sell something better than free. S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3 Thursday, May 1, 14
  • 102. Thursday, May 1, 14
  • 103. [ 7 ] Thursday, May 1, 14
  • 104. “always be closing” Alec Baldwin - Glengarry Glen Ross Thursday, May 1, 14
  • 105. know - client Thursday, May 1, 14
  • 106. know- project Thursday, May 1, 14
  • 107. know - creative Thursday, May 1, 14
  • 108. managing expectations Thursday, May 1, 14
  • 109. sense of project Thursday, May 1, 14
  • 110. treatment / proposal Thursday, May 1, 14
  • 111. [ 8 ] Thursday, May 1, 14
  • 112. contract(s) Thursday, May 1, 14
  • 113. terms & conditions Thursday, May 1, 14
  • 114. estimates Thursday, May 1, 14
  • 115. invoices Thursday, May 1, 14
  • 116. www.asmp.org Thursday, May 1, 14
  • 117. reducing liability Thursday, May 1, 14
  • 118. eliminating fear Thursday, May 1, 14
  • 119. prepare Thursday, May 1, 14
  • 120. [ 9 ] Thursday, May 1, 14
  • 121. “there are no small decisons in moviemaking.”Sidney Lumet, director Thursday, May 1, 14
  • 122. “there are no small decisons in photography art.”Richard Kelly, educator Thursday, May 1, 14
  • 123. Thursday, May 1, 14
  • 124. ...shaking off preconceived notions of how we ourselves define our role. J u d y H e r r m a n n • A S M P S t r i c t l y B u s i n e s s B l o g • O c t o b e r 1 7 , 2 0 1 3 Thursday, May 1, 14
  • 125. business as usual will give you results as usual. A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L T E R Thursday, May 1, 14
  • 126. “Think like those marketers that market to you.” Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WEBINAR #2.5 Thursday, May 1, 14
  • 127. [ 9 1/2 ] Thursday, May 1, 14
  • 128. Thursday, May 1, 14
  • 129. my 3 things Thursday, May 1, 14
  • 130. personal projects Thursday, May 1, 14
  • 131. accountability team Thursday, May 1, 14
  • 132. embrace failure Thursday, May 1, 14
  • 133. Thursday, May 1, 14
  • 134. Thursday, May 1, 14
  • 135. delicate / balance Thursday, May 1, 14
  • 136. Thursday, May 1, 14
  • 137. Thursday, May 1, 14
  • 138. art / commerce Thursday, May 1, 14
  • 139. Thursday, May 1, 14
  • 140. creative life Thursday, May 1, 14
  • 141. [ o ] Thursday, May 1, 14
  • 142. Thursday, May 1, 14
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  • 145. Thursday, May 1, 14
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  • 148. Thursday, May 1, 14
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  • 152. Thursday, May 1, 14
  • 153. Thursday, May 1, 14
  • 154. Thursday, May 1, 14
  • 155. Thursday, May 1, 14
  • 156. Thursday, May 1, 14
  • 157. twitter: @richardkellypho instagram: @richardkellyphoto richard@richardkelly.com http://accelerantcreative.com/ Thursday, May 1, 14
  • 158. Art & Commerce Living a Creative Life richard kelly Thursday, May 1, 14
  • 159. Thursday, May 1, 14
  • 160. Thursday, May 1, 14