MAPPING
THE WAY
FORWARD
The importance
of visualisation -
Richard
Ingram
@richardjingram
Friday, 13 September 13
©TrusteesoftheBritish Museum
Babylonian map of the world
Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)
B...
©TrusteesoftheBritish Museum
Hereford Mappa Mundi (‘Sheet of the World’)
Inked parchment, the largest medieval map known t...
Friday, 13 September 13
Administrative
Friday, 13 September 13
Administrative Social
Friday, 13 September 13
Administrative Social
Military
Friday, 13 September 13
Administrative Social
Military Political
Friday, 13 September 13
Walt Disney’s business map,1957
Depicts a central film asset and its supporting entertainment assets
Friday, 13 September 13
Growth of Las Vegas, NV 1984–2012
Google Earth timelapse constructed from satellite imagery
Friday, 13 September 13
Radial hierarchical organisation structure
About as complex and contradictory as its name suggests
Friday, 13 September 13
John Rocque's map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
Friday, 13 September 13
John Rocque's map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
Friday, 13 September 13
John Rocque's map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
Friday, 13 September 13
Map of organisation-wide content distribution
Or that giant hairball the cat coughed up yesterday. Equally yucky.
Friday, ...
MAPPING
OUT A
STORY
Beyond physical
geography -
Friday, 13 September 13
Wabash river
Ohio river
Mississippi river
©TrusteesoftheBritish Museum
Native North American buckskin map
Possibly used in...
Distribution Distance
Overlap Direction
N
A
B
C
A
B
Friday, 13 September 13
LIGHT
HEAT
SUN
gives
gives
Exploded view Concept map
Different maps, same basic
building blocks
Friday, 13 September 13
Topological map Star map
Different maps, same basic
building blocks
Friday, 13 September 13
North
South
EastWest
Find your coordinate system
Anything can be mapped using pairs of opposites
Friday, 13 September 13
Expensive
Cheap
Slow Fast
Find your coordinate system
Anything can be mapped using pairs of opposites
Friday, 13 September...
High
Low
Small Large
Find your coordinate system
Anything can be mapped using pairs of opposites
Friday, 13 September 13
N
Plot your landmarks
Start with the most prominent feature, then move outward
Friday, 13 September 13
N
Plot your landmarks
Start with the most prominent feature, then move outward
Friday, 13 September 13
N
Plot your landmarks
Start with the most prominent feature, then move outward
Friday, 13 September 13
FINDING
OUR
WAY
The unfamiliar
environment -
Friday, 13 September 13
Content
ProcessesPeople
Tackling that complex trinity
Content governance is an important tool for this end
Friday, 13 Sept...
web
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
The Importance of Visualisation – Mapping the Way Forward
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The Importance of Visualisation – Mapping the Way Forward

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Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, simple example has the ability to delight, unsettle and reveal truths. In politically-charged environments an objective visual map can reinforce, influence or challenge held perceptions and beliefs, making them a vital tool in designing pliable, people-focused content systems that are fit for purpose. Their proactive and reactive qualities force ourselves and others to see things as they really are; to contemplate the relationship between them and how they vary together.

Presented at the Content Strategy Forum 2013 in Helsinki, Finland on 13th September 2013.

Published in: Technology, News & Politics
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The Importance of Visualisation – Mapping the Way Forward

  1. 1. MAPPING THE WAY FORWARD The importance of visualisation - Richard Ingram @richardjingram Friday, 13 September 13
  2. 2. ©TrusteesoftheBritish Museum Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC) Babylon Friday, 13 September 13
  3. 3. ©TrusteesoftheBritish Museum Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300) London Edinburgh Friday, 13 September 13
  4. 4. Friday, 13 September 13
  5. 5. Administrative Friday, 13 September 13
  6. 6. Administrative Social Friday, 13 September 13
  7. 7. Administrative Social Military Friday, 13 September 13
  8. 8. Administrative Social Military Political Friday, 13 September 13
  9. 9. Walt Disney’s business map,1957 Depicts a central film asset and its supporting entertainment assets Friday, 13 September 13
  10. 10. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery Friday, 13 September 13
  11. 11. Radial hierarchical organisation structure About as complex and contradictory as its name suggests Friday, 13 September 13
  12. 12. John Rocque's map of London, 1746 Rocque deliberately left out the city’s unsavoury elements Friday, 13 September 13
  13. 13. John Rocque's map of London, 1746 Rocque deliberately left out the city’s unsavoury elements Friday, 13 September 13
  14. 14. John Rocque's map of London, 1746 Rocque deliberately left out the city’s unsavoury elements Friday, 13 September 13
  15. 15. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky. Friday, 13 September 13
  16. 16. MAPPING OUT A STORY Beyond physical geography - Friday, 13 September 13
  17. 17. Wabash river Ohio river Mississippi river ©TrusteesoftheBritish Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744) Friday, 13 September 13
  18. 18. Distribution Distance Overlap Direction N A B C A B Friday, 13 September 13
  19. 19. LIGHT HEAT SUN gives gives Exploded view Concept map Different maps, same basic building blocks Friday, 13 September 13
  20. 20. Topological map Star map Different maps, same basic building blocks Friday, 13 September 13
  21. 21. North South EastWest Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13
  22. 22. Expensive Cheap Slow Fast Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13
  23. 23. High Low Small Large Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13
  24. 24. N Plot your landmarks Start with the most prominent feature, then move outward Friday, 13 September 13
  25. 25. N Plot your landmarks Start with the most prominent feature, then move outward Friday, 13 September 13
  26. 26. N Plot your landmarks Start with the most prominent feature, then move outward Friday, 13 September 13
  27. 27. FINDING OUR WAY The unfamiliar environment - Friday, 13 September 13
  28. 28. Content ProcessesPeople Tackling that complex trinity Content governance is an important tool for this end Friday, 13 September 13
  29. 29. web
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