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The Importance of Visualisation – Mapping the Way Forward

by Content Strategist at ingserv on Sep 13, 2013

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Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, ...

Maps are more than just diagrams of the route from A to B – to draw one is to bring together the whole view of our surrounding world so that we can gain a better understanding of it. Even a single, simple example has the ability to delight, unsettle and reveal truths. In politically-charged environments an objective visual map can reinforce, influence or challenge held perceptions and beliefs, making them a vital tool in designing pliable, people-focused content systems that are fit for purpose. Their proactive and reactive qualities force ourselves and others to see things as they really are; to contemplate the relationship between them and how they vary together.

Presented at the Content Strategy Forum 2013 in Helsinki, Finland on 13th September 2013.

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The Importance of Visualisation – Mapping the Way Forward The Importance of Visualisation – Mapping the Way Forward Presentation Transcript