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Search Engine Optimisation - Measuring Success
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Search Engine Optimisation - Measuring Success

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This presentation discusses the sorts of things that you should be measuring in order to track the elements of your business properly using such tools as Google Analytics and a tool we use in house …

This presentation discusses the sorts of things that you should be measuring in order to track the elements of your business properly using such tools as Google Analytics and a tool we use in house called Geckoboard.

Published in: Marketing

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  • Your are Richard Hill CEO and Founder of SEO Traffic Lab and Etoomi – Online Ecommerce Training Platform :P
  • Transcript

    • 1. Search Engine Optimisation - MEASURING SUCCESS Richard Hill CEO & Founder
    • 2. Richard Hill
    • 3. Something like this ? • • • • • • • • Visits Page views Goal Revenue Ecommerce Revenue Ecommerce Transactions Goal Conversions Average Time on Site Browser Use • • • • • • • • • Number of Bounces New visits % Bounce rate Average Pageview per Visit Brand Engagement % Pages Bringing Traffic % Social Conversions Top Content pages Mobile
    • 4. Customised Dashboards & Conversion Tracking
    • 5. Question Time
    • 6. Thank you for listening www.seotrafficlab.com 0800 849 9933 www.seotrafficlab.com/seo-blog