Simple<br />10 Easy to Implement SEO Tweaks,<br />Tips and Tricks for <br />Local Search Dominance<br />Richard Hill, Foun...
Who Are We?<br />www.seotrafficlab.com<br />
“Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”<br />www.seotrafficlab.com  - Richard Hill...
www.seotrafficlab.com<br />4<br />Victorian Radiators Page 1 – 1,090,000 Results<br />Radiators for Sale Page 1 – 6,740,00...
What is SEO?<br />Search<br />Engine<br />Optimization<br />Created by Rand Fishkin of SEOMoz<br />
www.seotrafficlab.com  - Richard Hill<br />But, more importantly<br />Why SEO?<br />
www.seotrafficlab.com  - Richard Hill<br />Customers<br />“Just<br />GOOGLE It!!”<br />
www.seotrafficlab.com  - Richard Hill<br />
www.seotrafficlab.com  - Richard Hill<br />Who is Looking for YOU?<br />
www.seotrafficlab.com  - Richard Hill<br />
www.seotrafficlab.com  - Richard Hill<br />SEO Helps Reach Your Target Market<br />Search Engines are where People find <b...
www.seotrafficlab.com  - Richard Hill<br />SEO or SEM<br />PPC<br />Places<br />Organic<br />
www.seotrafficlab.com  - Richard Hill<br />Local SEO<br />Places<br />
www.seotrafficlab.com  - Richard Hill<br />Places<br />Organic<br />Places<br />
www.seotrafficlab.com  - Richard Hill<br />Stats<br />
www.seotrafficlab.com  - Richard Hill<br />Tip #1<br />Keyword Research<br />Adwords Tools<br />Wonder Wheel<br />The MOST...
www.seotrafficlab.com  - Richard Hill<br />http://www.adwords.google.com<br />
www.seotrafficlab.com  - Richard Hill<br />
www.seotrafficlab.com  - Richard Hill<br />Tip #2<br />Webmaster Tools<br />*Your Online Toolkit<br />*Displays Google’s v...
www.seotrafficlab.com  - Richard Hill<br />Tip #3<br />Setting up YOUR Stall<br />Sparky<br />
www.seotrafficlab.com  - Richard Hill<br />Tip #4<br />On Page Top Tips<br />Title Tag<br />*First thing Google sees<br />...
www.seotrafficlab.com  - Richard Hill<br />On Page Top Tips<br />H1 Heading Tags<br />*Emphasises Text<br />*Keywords in t...
www.seotrafficlab.com  - Richard Hill<br />On Page Top Tips<br />URL<br />*Keywords in url<br />*Informative but short<br />
www.seotrafficlab.com  - Richard Hill<br />*Content of utmost importance<br />*Fresh (and refreshed) content<br />*Origina...
www.seotrafficlab.com  - Richard Hill<br />Tip #5<br />Commands<br />site:<br />shows all the pages google is indexing for...
www.seotrafficlab.com  - Richard Hill<br />Tip #6<br />Sitemaps<br />HTML Sitemaps<br /><ul><li>Designed for humans & spiders
Outlines Structure of Site
Aids Indexing in Search Engines
Usually a page on the site</li></ul>XML Sitemaps<br /><ul><li>Designed for the spiders
Allows submission to Search Engines
Aids indexing in Search Engines</li></ul>http://www.xml-sitemaps.com/<br />
www.seotrafficlab.com  - Richard Hill<br />Tip #7<br />Google Places<br />Location, location, location!!<br />Ensure you C...
www.seotrafficlab.com  - Richard Hill<br />*Fill everything in<br />*Don’t stuff keywords <br />in Category section<br />*...
www.seotrafficlab.com  - Richard Hill<br />Tip #8<br />GooglePlaces Citations<br />*Build these first<br />*Get them index...
www.seotrafficlab.com  - Richard Hill<br />Tip #9<br />Social Media<br />“Social Media: Enables others to <br />Advocate f...
www.seotrafficlab.com  - Richard Hill<br />Social Media<br />
www.seotrafficlab.com  - Richard Hill<br />Social Media<br />
www.seotrafficlab.com  - Richard Hill<br />Tip #10<br />Link Building<br />Video<br />Social Bookmarking<br />Directory Su...
www.seotrafficlab.com  - Richard Hill<br />Make Use Of<br />Local Directories<br />http://www.ilincolnshire.co.uk/<br />ht...
www.seotrafficlab.com  - Richard Hill<br />EASY NOT<br />TO DO!!<br />EASY TO DO!!!<br />
www.seotrafficlab.com  - Richard Hill<br />Bonus Tip<br />
www.seotrafficlab.com  - Richard Hill<br />Overview<br />Keyword Research<br />Webmaster Tools<br />Setting Up Your Stall<...
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10 Simple SEO Tips

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10 Simple SEO Tips

  1. 1. Simple<br />10 Easy to Implement SEO Tweaks,<br />Tips and Tricks for <br />Local Search Dominance<br />Richard Hill, Founder SEO Traffic Lab<br />8th June 2011<br />
  2. 2. Who Are We?<br />www.seotrafficlab.com<br />
  3. 3. “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”<br />www.seotrafficlab.com - Richard Hill<br />“We have seen an increase of over 20% in our online traffic. ”<br />“we are ranking No. 1 for over 250 relevant search terms…..Page 1 for <br />nearly a 1000……..online  sales have increased by 350% <br />………overall traffic has increased over 250%”<br />
  4. 4. www.seotrafficlab.com<br />4<br />Victorian Radiators Page 1 – 1,090,000 Results<br />Radiators for Sale Page 1 – 6,740,000 Results<br />Motor Finance Page 1 – 58,200,000 Results<br />Loan Advice Page 1 – 156,000,000 Results<br />TV Furniture Page 1 – 338,000,000 Results<br />TV Trolley Number 1 & 2 – 3,590,000 Results<br />
  5. 5. What is SEO?<br />Search<br />Engine<br />Optimization<br />Created by Rand Fishkin of SEOMoz<br />
  6. 6. www.seotrafficlab.com - Richard Hill<br />But, more importantly<br />Why SEO?<br />
  7. 7. www.seotrafficlab.com - Richard Hill<br />Customers<br />“Just<br />GOOGLE It!!”<br />
  8. 8. www.seotrafficlab.com - Richard Hill<br />
  9. 9. www.seotrafficlab.com - Richard Hill<br />Who is Looking for YOU?<br />
  10. 10. www.seotrafficlab.com - Richard Hill<br />
  11. 11. www.seotrafficlab.com - Richard Hill<br />SEO Helps Reach Your Target Market<br />Search Engines are where People find <br />Everything<br />More than 2 Billion<br />SEARCHES<br />Are performed on <br />Google every day<br />If the search engines<br />Can’t Find You<br />YOUR Customers Can’t<br />SIMPLES!!!<br />
  12. 12. www.seotrafficlab.com - Richard Hill<br />SEO or SEM<br />PPC<br />Places<br />Organic<br />
  13. 13. www.seotrafficlab.com - Richard Hill<br />Local SEO<br />Places<br />
  14. 14. www.seotrafficlab.com - Richard Hill<br />Places<br />Organic<br />Places<br />
  15. 15. www.seotrafficlab.com - Richard Hill<br />Stats<br />
  16. 16. www.seotrafficlab.com - Richard Hill<br />Tip #1<br />Keyword Research<br />Adwords Tools<br />Wonder Wheel<br />The MOST Important Aspect<br />
  17. 17. www.seotrafficlab.com - Richard Hill<br />http://www.adwords.google.com<br />
  18. 18. www.seotrafficlab.com - Richard Hill<br />
  19. 19. www.seotrafficlab.com - Richard Hill<br />Tip #2<br />Webmaster Tools<br />*Your Online Toolkit<br />*Displays Google’s view <br /> of your site<br />*Helps diagnose site issues<br />*Checks for Crawl Errors<br />*Test Robots.txt<br />*HTML Suggestions for content issues<br />*Provides crawl statistics<br />
  20. 20. www.seotrafficlab.com - Richard Hill<br />Tip #3<br />Setting up YOUR Stall<br />Sparky<br />
  21. 21. www.seotrafficlab.com - Richard Hill<br />Tip #4<br />On Page Top Tips<br />Title Tag<br />*First thing Google sees<br />*Keywords in the title<br />*Keyword at the Beginning<br />*60 – 65 Characters Max<br />
  22. 22. www.seotrafficlab.com - Richard Hill<br />On Page Top Tips<br />H1 Heading Tags<br />*Emphasises Text<br />*Keywords in the heading<br />
  23. 23. www.seotrafficlab.com - Richard Hill<br />On Page Top Tips<br />URL<br />*Keywords in url<br />*Informative but short<br />
  24. 24. www.seotrafficlab.com - Richard Hill<br />*Content of utmost importance<br />*Fresh (and refreshed) content<br />*Original & Relevant<br />*Keyword Rich<br />*Correctly Formatted<br />
  25. 25. www.seotrafficlab.com - Richard Hill<br />Tip #5<br />Commands<br />site:<br />shows all the pages google is indexing for a domain<br />link:<br />shows how many people are back-linking to your website<br />allinanchor:<br />examines how many websites contain a particular keyword in<br />links on their website<br />
  26. 26. www.seotrafficlab.com - Richard Hill<br />Tip #6<br />Sitemaps<br />HTML Sitemaps<br /><ul><li>Designed for humans & spiders
  27. 27. Outlines Structure of Site
  28. 28. Aids Indexing in Search Engines
  29. 29. Usually a page on the site</li></ul>XML Sitemaps<br /><ul><li>Designed for the spiders
  30. 30. Allows submission to Search Engines
  31. 31. Aids indexing in Search Engines</li></ul>http://www.xml-sitemaps.com/<br />
  32. 32. www.seotrafficlab.com - Richard Hill<br />Tip #7<br />Google Places<br />Location, location, location!!<br />Ensure you CLAIM IT!!!<br />http://www.google.com/places/<br />
  33. 33. www.seotrafficlab.com - Richard Hill<br />*Fill everything in<br />*Don’t stuff keywords <br />in Category section<br />*Don’t use geographic Terms in <br />Category section<br />*Include your Opening Hours<br />
  34. 34. www.seotrafficlab.com - Richard Hill<br />Tip #8<br />GooglePlaces Citations<br />*Build these first<br />*Get them indexed<br />*Use video citations<br />*Everything must <br /> match<br />
  35. 35. www.seotrafficlab.com - Richard Hill<br />Tip #9<br />Social Media<br />“Social Media: Enables others to <br />Advocate for YOUR Business<br />Through Compelling Content”<br />“Facebook Fan Pages let<br />Businesses interact with<br />Customers and Prospects”<br />“Twitter is a like a Text<br />Message with a BCC:<br />To the World”<br />
  36. 36. www.seotrafficlab.com - Richard Hill<br />Social Media<br />
  37. 37. www.seotrafficlab.com - Richard Hill<br />Social Media<br />
  38. 38. www.seotrafficlab.com - Richard Hill<br />Tip #10<br />Link Building<br />Video<br />Social Bookmarking<br />Directory Submissions<br />Press Release<br />RSS Submission<br />SMIP<br />Article Marketing<br />Blog Reviews<br />Link Wheel<br />Image Bookmarking<br />Social Media <br />Brand Protection<br />Blogs<br />Video Distribution<br />Assured<br />Profile Creation<br />Article Links<br />
  39. 39. www.seotrafficlab.com - Richard Hill<br />Make Use Of<br />Local Directories<br />http://www.ilincolnshire.co.uk/<br />http://www.lincolnshirelinks.co.uk/<br />http://www.lincolnshireonline.com/<br />http://www.lincolnshiredirect.co.uk/<br />http://www.freeindex.co.uk/east_midlands/lincolnshire/<br />
  40. 40. www.seotrafficlab.com - Richard Hill<br />EASY NOT<br />TO DO!!<br />EASY TO DO!!!<br />
  41. 41. www.seotrafficlab.com - Richard Hill<br />Bonus Tip<br />
  42. 42. www.seotrafficlab.com - Richard Hill<br />Overview<br />Keyword Research<br />Webmaster Tools<br />Setting Up Your Stall<br />On page Tips<br />Google Commands<br />Sitemaps<br />Google Places<br />Google Places Citations<br />Social Media<br />Link Building<br />
  43. 43. www.seotrafficlab.com - Richard Hill<br />Local Training Events<br />
  44. 44. www.seotrafficlab.com - Richard Hill<br />SEO Training Day<br />Fundamentals of SEO For <br />Marketing Managers & Business Owners<br />7th July 2011<br />9-30am to 4.30pm<br />Mercury House<br />
  45. 45. www.seotrafficlab.com - Richard Hill<br />http://www.localbusinessgeeks.co.uk/<br />http://www.seotrafficlab.com/<br />
  46. 46. www.seotrafficlab.com - Richard Hill<br />Free Audit<br />Comprehensive Site Audit<br />Covers 24 Crucial Points<br />Covers Onsite & Offsite<br />Recommendations<br />How do I get One?<br />http://uk.linkedin.com/in/richardpeteredwardhill<br />
  47. 47. www.seotrafficlab.com - Richard Hill<br />Thanks for Listening<br />http://uk.linkedin.com/in/richardpeteredwardhill<br />

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