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Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

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10 Simple SEO Tips Presentation Transcript

  • 1. Simple
    10 Easy to Implement SEO Tweaks,
    Tips and Tricks for
    Local Search Dominance
    Richard Hill, Founder SEO Traffic Lab
    8th June 2011
  • 2. Who Are We?
    www.seotrafficlab.com
  • 3. “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”
    www.seotrafficlab.com - Richard Hill
    “We have seen an increase of over 20% in our online traffic. ”
    “we are ranking No. 1 for over 250 relevant search terms…..Page 1 for
    nearly a 1000……..online  sales have increased by 350%
    ………overall traffic has increased over 250%”
  • 4. www.seotrafficlab.com
    4
    Victorian Radiators Page 1 – 1,090,000 Results
    Radiators for Sale Page 1 – 6,740,000 Results
    Motor Finance Page 1 – 58,200,000 Results
    Loan Advice Page 1 – 156,000,000 Results
    TV Furniture Page 1 – 338,000,000 Results
    TV Trolley Number 1 & 2 – 3,590,000 Results
  • 5. What is SEO?
    Search
    Engine
    Optimization
    Created by Rand Fishkin of SEOMoz
  • 6. www.seotrafficlab.com - Richard Hill
    But, more importantly
    Why SEO?
  • 7. www.seotrafficlab.com - Richard Hill
    Customers
    “Just
    GOOGLE It!!”
  • 8. www.seotrafficlab.com - Richard Hill
  • 9. www.seotrafficlab.com - Richard Hill
    Who is Looking for YOU?
  • 10. www.seotrafficlab.com - Richard Hill
  • 11. www.seotrafficlab.com - Richard Hill
    SEO Helps Reach Your Target Market
    Search Engines are where People find
    Everything
    More than 2 Billion
    SEARCHES
    Are performed on
    Google every day
    If the search engines
    Can’t Find You
    YOUR Customers Can’t
    SIMPLES!!!
  • 12. www.seotrafficlab.com - Richard Hill
    SEO or SEM
    PPC
    Places
    Organic
  • 13. www.seotrafficlab.com - Richard Hill
    Local SEO
    Places
  • 14. www.seotrafficlab.com - Richard Hill
    Places
    Organic
    Places
  • 15. www.seotrafficlab.com - Richard Hill
    Stats
  • 16. www.seotrafficlab.com - Richard Hill
    Tip #1
    Keyword Research
    Adwords Tools
    Wonder Wheel
    The MOST Important Aspect
  • 17. www.seotrafficlab.com - Richard Hill
    http://www.adwords.google.com
  • 18. www.seotrafficlab.com - Richard Hill
  • 19. www.seotrafficlab.com - Richard Hill
    Tip #2
    Webmaster Tools
    *Your Online Toolkit
    *Displays Google’s view
    of your site
    *Helps diagnose site issues
    *Checks for Crawl Errors
    *Test Robots.txt
    *HTML Suggestions for content issues
    *Provides crawl statistics
  • 20. www.seotrafficlab.com - Richard Hill
    Tip #3
    Setting up YOUR Stall
    Sparky
  • 21. www.seotrafficlab.com - Richard Hill
    Tip #4
    On Page Top Tips
    Title Tag
    *First thing Google sees
    *Keywords in the title
    *Keyword at the Beginning
    *60 – 65 Characters Max
  • 22. www.seotrafficlab.com - Richard Hill
    On Page Top Tips
    H1 Heading Tags
    *Emphasises Text
    *Keywords in the heading
  • 23. www.seotrafficlab.com - Richard Hill
    On Page Top Tips
    URL
    *Keywords in url
    *Informative but short
  • 24. www.seotrafficlab.com - Richard Hill
    *Content of utmost importance
    *Fresh (and refreshed) content
    *Original & Relevant
    *Keyword Rich
    *Correctly Formatted
  • 25. www.seotrafficlab.com - Richard Hill
    Tip #5
    Commands
    site:
    shows all the pages google is indexing for a domain
    link:
    shows how many people are back-linking to your website
    allinanchor:
    examines how many websites contain a particular keyword in
    links on their website
  • 26. www.seotrafficlab.com - Richard Hill
    Tip #6
    Sitemaps
    HTML Sitemaps
    • Designed for humans & spiders
    • 27. Outlines Structure of Site
    • 28. Aids Indexing in Search Engines
    • 29. Usually a page on the site
    XML Sitemaps
    • Designed for the spiders
    • 30. Allows submission to Search Engines
    • 31. Aids indexing in Search Engines
    http://www.xml-sitemaps.com/
  • 32. www.seotrafficlab.com - Richard Hill
    Tip #7
    Google Places
    Location, location, location!!
    Ensure you CLAIM IT!!!
    http://www.google.com/places/
  • 33. www.seotrafficlab.com - Richard Hill
    *Fill everything in
    *Don’t stuff keywords
    in Category section
    *Don’t use geographic Terms in
    Category section
    *Include your Opening Hours
  • 34. www.seotrafficlab.com - Richard Hill
    Tip #8
    GooglePlaces Citations
    *Build these first
    *Get them indexed
    *Use video citations
    *Everything must
    match
  • 35. www.seotrafficlab.com - Richard Hill
    Tip #9
    Social Media
    “Social Media: Enables others to
    Advocate for YOUR Business
    Through Compelling Content”
    “Facebook Fan Pages let
    Businesses interact with
    Customers and Prospects”
    “Twitter is a like a Text
    Message with a BCC:
    To the World”
  • 36. www.seotrafficlab.com - Richard Hill
    Social Media
  • 37. www.seotrafficlab.com - Richard Hill
    Social Media
  • 38. www.seotrafficlab.com - Richard Hill
    Tip #10
    Link Building
    Video
    Social Bookmarking
    Directory Submissions
    Press Release
    RSS Submission
    SMIP
    Article Marketing
    Blog Reviews
    Link Wheel
    Image Bookmarking
    Social Media
    Brand Protection
    Blogs
    Video Distribution
    Assured
    Profile Creation
    Article Links
  • 39. www.seotrafficlab.com - Richard Hill
    Make Use Of
    Local Directories
    http://www.ilincolnshire.co.uk/
    http://www.lincolnshirelinks.co.uk/
    http://www.lincolnshireonline.com/
    http://www.lincolnshiredirect.co.uk/
    http://www.freeindex.co.uk/east_midlands/lincolnshire/
  • 40. www.seotrafficlab.com - Richard Hill
    EASY NOT
    TO DO!!
    EASY TO DO!!!
  • 41. www.seotrafficlab.com - Richard Hill
    Bonus Tip
  • 42. www.seotrafficlab.com - Richard Hill
    Overview
    Keyword Research
    Webmaster Tools
    Setting Up Your Stall
    On page Tips
    Google Commands
    Sitemaps
    Google Places
    Google Places Citations
    Social Media
    Link Building
  • 43. www.seotrafficlab.com - Richard Hill
    Local Training Events
  • 44. www.seotrafficlab.com - Richard Hill
    SEO Training Day
    Fundamentals of SEO For
    Marketing Managers & Business Owners
    7th July 2011
    9-30am to 4.30pm
    Mercury House
  • 45. www.seotrafficlab.com - Richard Hill
    http://www.localbusinessgeeks.co.uk/
    http://www.seotrafficlab.com/
  • 46. www.seotrafficlab.com - Richard Hill
    Free Audit
    Comprehensive Site Audit
    Covers 24 Crucial Points
    Covers Onsite & Offsite
    Recommendations
    How do I get One?
    http://uk.linkedin.com/in/richardpeteredwardhill
  • 47. www.seotrafficlab.com - Richard Hill
    Thanks for Listening
    http://uk.linkedin.com/in/richardpeteredwardhill