• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
10 Simple SEO Tips
 

10 Simple SEO Tips

on

  • 586 views

Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

Statistics

Views

Total Views
586
Views on SlideShare
562
Embed Views
24

Actions

Likes
0
Downloads
0
Comments
0

5 Embeds 24

http://www.seotrafficlab.com 12
http://stl3.wpengine.com 5
http://www.localbusinessheros.com 3
http://www.linkedin.com 3
http://www.theprofitclicking.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    10 Simple SEO Tips 10 Simple SEO Tips Presentation Transcript

    • Simple
      10 Easy to Implement SEO Tweaks,
      Tips and Tricks for
      Local Search Dominance
      Richard Hill, Founder SEO Traffic Lab
      8th June 2011
    • Who Are We?
      www.seotrafficlab.com
    • “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”
      www.seotrafficlab.com - Richard Hill
      “We have seen an increase of over 20% in our online traffic. ”
      “we are ranking No. 1 for over 250 relevant search terms…..Page 1 for
      nearly a 1000……..online  sales have increased by 350%
      ………overall traffic has increased over 250%”
    • www.seotrafficlab.com
      4
      Victorian Radiators Page 1 – 1,090,000 Results
      Radiators for Sale Page 1 – 6,740,000 Results
      Motor Finance Page 1 – 58,200,000 Results
      Loan Advice Page 1 – 156,000,000 Results
      TV Furniture Page 1 – 338,000,000 Results
      TV Trolley Number 1 & 2 – 3,590,000 Results
    • What is SEO?
      Search
      Engine
      Optimization
      Created by Rand Fishkin of SEOMoz
    • www.seotrafficlab.com - Richard Hill
      But, more importantly
      Why SEO?
    • www.seotrafficlab.com - Richard Hill
      Customers
      “Just
      GOOGLE It!!”
    • www.seotrafficlab.com - Richard Hill
    • www.seotrafficlab.com - Richard Hill
      Who is Looking for YOU?
    • www.seotrafficlab.com - Richard Hill
    • www.seotrafficlab.com - Richard Hill
      SEO Helps Reach Your Target Market
      Search Engines are where People find
      Everything
      More than 2 Billion
      SEARCHES
      Are performed on
      Google every day
      If the search engines
      Can’t Find You
      YOUR Customers Can’t
      SIMPLES!!!
    • www.seotrafficlab.com - Richard Hill
      SEO or SEM
      PPC
      Places
      Organic
    • www.seotrafficlab.com - Richard Hill
      Local SEO
      Places
    • www.seotrafficlab.com - Richard Hill
      Places
      Organic
      Places
    • www.seotrafficlab.com - Richard Hill
      Stats
    • www.seotrafficlab.com - Richard Hill
      Tip #1
      Keyword Research
      Adwords Tools
      Wonder Wheel
      The MOST Important Aspect
    • www.seotrafficlab.com - Richard Hill
      http://www.adwords.google.com
    • www.seotrafficlab.com - Richard Hill
    • www.seotrafficlab.com - Richard Hill
      Tip #2
      Webmaster Tools
      *Your Online Toolkit
      *Displays Google’s view
      of your site
      *Helps diagnose site issues
      *Checks for Crawl Errors
      *Test Robots.txt
      *HTML Suggestions for content issues
      *Provides crawl statistics
    • www.seotrafficlab.com - Richard Hill
      Tip #3
      Setting up YOUR Stall
      Sparky
    • www.seotrafficlab.com - Richard Hill
      Tip #4
      On Page Top Tips
      Title Tag
      *First thing Google sees
      *Keywords in the title
      *Keyword at the Beginning
      *60 – 65 Characters Max
    • www.seotrafficlab.com - Richard Hill
      On Page Top Tips
      H1 Heading Tags
      *Emphasises Text
      *Keywords in the heading
    • www.seotrafficlab.com - Richard Hill
      On Page Top Tips
      URL
      *Keywords in url
      *Informative but short
    • www.seotrafficlab.com - Richard Hill
      *Content of utmost importance
      *Fresh (and refreshed) content
      *Original & Relevant
      *Keyword Rich
      *Correctly Formatted
    • www.seotrafficlab.com - Richard Hill
      Tip #5
      Commands
      site:
      shows all the pages google is indexing for a domain
      link:
      shows how many people are back-linking to your website
      allinanchor:
      examines how many websites contain a particular keyword in
      links on their website
    • www.seotrafficlab.com - Richard Hill
      Tip #6
      Sitemaps
      HTML Sitemaps
      • Designed for humans & spiders
      • Outlines Structure of Site
      • Aids Indexing in Search Engines
      • Usually a page on the site
      XML Sitemaps
      • Designed for the spiders
      • Allows submission to Search Engines
      • Aids indexing in Search Engines
      http://www.xml-sitemaps.com/
    • www.seotrafficlab.com - Richard Hill
      Tip #7
      Google Places
      Location, location, location!!
      Ensure you CLAIM IT!!!
      http://www.google.com/places/
    • www.seotrafficlab.com - Richard Hill
      *Fill everything in
      *Don’t stuff keywords
      in Category section
      *Don’t use geographic Terms in
      Category section
      *Include your Opening Hours
    • www.seotrafficlab.com - Richard Hill
      Tip #8
      GooglePlaces Citations
      *Build these first
      *Get them indexed
      *Use video citations
      *Everything must
      match
    • www.seotrafficlab.com - Richard Hill
      Tip #9
      Social Media
      “Social Media: Enables others to
      Advocate for YOUR Business
      Through Compelling Content”
      “Facebook Fan Pages let
      Businesses interact with
      Customers and Prospects”
      “Twitter is a like a Text
      Message with a BCC:
      To the World”
    • www.seotrafficlab.com - Richard Hill
      Social Media
    • www.seotrafficlab.com - Richard Hill
      Social Media
    • www.seotrafficlab.com - Richard Hill
      Tip #10
      Link Building
      Video
      Social Bookmarking
      Directory Submissions
      Press Release
      RSS Submission
      SMIP
      Article Marketing
      Blog Reviews
      Link Wheel
      Image Bookmarking
      Social Media
      Brand Protection
      Blogs
      Video Distribution
      Assured
      Profile Creation
      Article Links
    • www.seotrafficlab.com - Richard Hill
      Make Use Of
      Local Directories
      http://www.ilincolnshire.co.uk/
      http://www.lincolnshirelinks.co.uk/
      http://www.lincolnshireonline.com/
      http://www.lincolnshiredirect.co.uk/
      http://www.freeindex.co.uk/east_midlands/lincolnshire/
    • www.seotrafficlab.com - Richard Hill
      EASY NOT
      TO DO!!
      EASY TO DO!!!
    • www.seotrafficlab.com - Richard Hill
      Bonus Tip
    • www.seotrafficlab.com - Richard Hill
      Overview
      Keyword Research
      Webmaster Tools
      Setting Up Your Stall
      On page Tips
      Google Commands
      Sitemaps
      Google Places
      Google Places Citations
      Social Media
      Link Building
    • www.seotrafficlab.com - Richard Hill
      Local Training Events
    • www.seotrafficlab.com - Richard Hill
      SEO Training Day
      Fundamentals of SEO For
      Marketing Managers & Business Owners
      7th July 2011
      9-30am to 4.30pm
      Mercury House
    • www.seotrafficlab.com - Richard Hill
      http://www.localbusinessgeeks.co.uk/
      http://www.seotrafficlab.com/
    • www.seotrafficlab.com - Richard Hill
      Free Audit
      Comprehensive Site Audit
      Covers 24 Crucial Points
      Covers Onsite & Offsite
      Recommendations
      How do I get One?
      http://uk.linkedin.com/in/richardpeteredwardhill
    • www.seotrafficlab.com - Richard Hill
      Thanks for Listening
      http://uk.linkedin.com/in/richardpeteredwardhill