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10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
10 Simple SEO Tips
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10 Simple SEO Tips

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Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

Full 90min Presentation on 10 Simple to Implement Tips for local Dominance

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  • 1. Simple<br />10 Easy to Implement SEO Tweaks,<br />Tips and Tricks for <br />Local Search Dominance<br />Richard Hill, Founder SEO Traffic Lab<br />8th June 2011<br />
  • 2. Who Are We?<br />www.seotrafficlab.com<br />
  • 3. “Were now on page 1 consistently……….Paladin Radiators have certainly grown 40%”<br />www.seotrafficlab.com - Richard Hill<br />“We have seen an increase of over 20% in our online traffic. ”<br />“we are ranking No. 1 for over 250 relevant search terms…..Page 1 for <br />nearly a 1000……..online  sales have increased by 350% <br />………overall traffic has increased over 250%”<br />
  • 4. www.seotrafficlab.com<br />4<br />Victorian Radiators Page 1 – 1,090,000 Results<br />Radiators for Sale Page 1 – 6,740,000 Results<br />Motor Finance Page 1 – 58,200,000 Results<br />Loan Advice Page 1 – 156,000,000 Results<br />TV Furniture Page 1 – 338,000,000 Results<br />TV Trolley Number 1 & 2 – 3,590,000 Results<br />
  • 5. What is SEO?<br />Search<br />Engine<br />Optimization<br />Created by Rand Fishkin of SEOMoz<br />
  • 6. www.seotrafficlab.com - Richard Hill<br />But, more importantly<br />Why SEO?<br />
  • 7. www.seotrafficlab.com - Richard Hill<br />Customers<br />“Just<br />GOOGLE It!!”<br />
  • 8. www.seotrafficlab.com - Richard Hill<br />
  • 9. www.seotrafficlab.com - Richard Hill<br />Who is Looking for YOU?<br />
  • 10. www.seotrafficlab.com - Richard Hill<br />
  • 11. www.seotrafficlab.com - Richard Hill<br />SEO Helps Reach Your Target Market<br />Search Engines are where People find <br />Everything<br />More than 2 Billion<br />SEARCHES<br />Are performed on <br />Google every day<br />If the search engines<br />Can’t Find You<br />YOUR Customers Can’t<br />SIMPLES!!!<br />
  • 12. www.seotrafficlab.com - Richard Hill<br />SEO or SEM<br />PPC<br />Places<br />Organic<br />
  • 13. www.seotrafficlab.com - Richard Hill<br />Local SEO<br />Places<br />
  • 14. www.seotrafficlab.com - Richard Hill<br />Places<br />Organic<br />Places<br />
  • 15. www.seotrafficlab.com - Richard Hill<br />Stats<br />
  • 16. www.seotrafficlab.com - Richard Hill<br />Tip #1<br />Keyword Research<br />Adwords Tools<br />Wonder Wheel<br />The MOST Important Aspect<br />
  • 17. www.seotrafficlab.com - Richard Hill<br />http://www.adwords.google.com<br />
  • 18. www.seotrafficlab.com - Richard Hill<br />
  • 19. www.seotrafficlab.com - Richard Hill<br />Tip #2<br />Webmaster Tools<br />*Your Online Toolkit<br />*Displays Google’s view <br /> of your site<br />*Helps diagnose site issues<br />*Checks for Crawl Errors<br />*Test Robots.txt<br />*HTML Suggestions for content issues<br />*Provides crawl statistics<br />
  • 20. www.seotrafficlab.com - Richard Hill<br />Tip #3<br />Setting up YOUR Stall<br />Sparky<br />
  • 21. www.seotrafficlab.com - Richard Hill<br />Tip #4<br />On Page Top Tips<br />Title Tag<br />*First thing Google sees<br />*Keywords in the title<br />*Keyword at the Beginning<br />*60 – 65 Characters Max<br />
  • 22. www.seotrafficlab.com - Richard Hill<br />On Page Top Tips<br />H1 Heading Tags<br />*Emphasises Text<br />*Keywords in the heading<br />
  • 23. www.seotrafficlab.com - Richard Hill<br />On Page Top Tips<br />URL<br />*Keywords in url<br />*Informative but short<br />
  • 24. www.seotrafficlab.com - Richard Hill<br />*Content of utmost importance<br />*Fresh (and refreshed) content<br />*Original & Relevant<br />*Keyword Rich<br />*Correctly Formatted<br />
  • 25. www.seotrafficlab.com - Richard Hill<br />Tip #5<br />Commands<br />site:<br />shows all the pages google is indexing for a domain<br />link:<br />shows how many people are back-linking to your website<br />allinanchor:<br />examines how many websites contain a particular keyword in<br />links on their website<br />
  • 26. www.seotrafficlab.com - Richard Hill<br />Tip #6<br />Sitemaps<br />HTML Sitemaps<br /><ul><li>Designed for humans & spiders
  • 27. Outlines Structure of Site
  • 28. Aids Indexing in Search Engines
  • 29. Usually a page on the site</li></ul>XML Sitemaps<br /><ul><li>Designed for the spiders
  • 30. Allows submission to Search Engines
  • 31. Aids indexing in Search Engines</li></ul>http://www.xml-sitemaps.com/<br />
  • 32. www.seotrafficlab.com - Richard Hill<br />Tip #7<br />Google Places<br />Location, location, location!!<br />Ensure you CLAIM IT!!!<br />http://www.google.com/places/<br />
  • 33. www.seotrafficlab.com - Richard Hill<br />*Fill everything in<br />*Don’t stuff keywords <br />in Category section<br />*Don’t use geographic Terms in <br />Category section<br />*Include your Opening Hours<br />
  • 34. www.seotrafficlab.com - Richard Hill<br />Tip #8<br />GooglePlaces Citations<br />*Build these first<br />*Get them indexed<br />*Use video citations<br />*Everything must <br /> match<br />
  • 35. www.seotrafficlab.com - Richard Hill<br />Tip #9<br />Social Media<br />“Social Media: Enables others to <br />Advocate for YOUR Business<br />Through Compelling Content”<br />“Facebook Fan Pages let<br />Businesses interact with<br />Customers and Prospects”<br />“Twitter is a like a Text<br />Message with a BCC:<br />To the World”<br />
  • 36. www.seotrafficlab.com - Richard Hill<br />Social Media<br />
  • 37. www.seotrafficlab.com - Richard Hill<br />Social Media<br />
  • 38. www.seotrafficlab.com - Richard Hill<br />Tip #10<br />Link Building<br />Video<br />Social Bookmarking<br />Directory Submissions<br />Press Release<br />RSS Submission<br />SMIP<br />Article Marketing<br />Blog Reviews<br />Link Wheel<br />Image Bookmarking<br />Social Media <br />Brand Protection<br />Blogs<br />Video Distribution<br />Assured<br />Profile Creation<br />Article Links<br />
  • 39. www.seotrafficlab.com - Richard Hill<br />Make Use Of<br />Local Directories<br />http://www.ilincolnshire.co.uk/<br />http://www.lincolnshirelinks.co.uk/<br />http://www.lincolnshireonline.com/<br />http://www.lincolnshiredirect.co.uk/<br />http://www.freeindex.co.uk/east_midlands/lincolnshire/<br />
  • 40. www.seotrafficlab.com - Richard Hill<br />EASY NOT<br />TO DO!!<br />EASY TO DO!!!<br />
  • 41. www.seotrafficlab.com - Richard Hill<br />Bonus Tip<br />
  • 42. www.seotrafficlab.com - Richard Hill<br />Overview<br />Keyword Research<br />Webmaster Tools<br />Setting Up Your Stall<br />On page Tips<br />Google Commands<br />Sitemaps<br />Google Places<br />Google Places Citations<br />Social Media<br />Link Building<br />
  • 43. www.seotrafficlab.com - Richard Hill<br />Local Training Events<br />
  • 44. www.seotrafficlab.com - Richard Hill<br />SEO Training Day<br />Fundamentals of SEO For <br />Marketing Managers & Business Owners<br />7th July 2011<br />9-30am to 4.30pm<br />Mercury House<br />
  • 45. www.seotrafficlab.com - Richard Hill<br />http://www.localbusinessgeeks.co.uk/<br />http://www.seotrafficlab.com/<br />
  • 46. www.seotrafficlab.com - Richard Hill<br />Free Audit<br />Comprehensive Site Audit<br />Covers 24 Crucial Points<br />Covers Onsite & Offsite<br />Recommendations<br />How do I get One?<br />http://uk.linkedin.com/in/richardpeteredwardhill<br />
  • 47. www.seotrafficlab.com - Richard Hill<br />Thanks for Listening<br />http://uk.linkedin.com/in/richardpeteredwardhill<br />

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