Research methodology RJDJ EP presentation
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Research methodology RJDJ EP presentation

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Presentation for research methodolgy module toward RJDJ EP MA Project

Presentation for research methodolgy module toward RJDJ EP MA Project

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Research methodology RJDJ EP presentation Research methodology RJDJ EP presentation Presentation Transcript

  • RJDJ Scene EP Project Presentation by Richard Hemming
  • “Is the sound scape of the world an indeterminate composition over which we have no control, or are we its composers or controllers.” (R Schafer cited in Audio Culture 2004, pg 30)
  • What am I doing?.... s c e n e Utiliz e t h e I - p h o n e i n o r d e r t o c r e a t e g e n e r a t i v e a n d r e a c t i v e   music.  Using the base of the “RJDJ” ** app available free for I-Phone, my intent ion is to generate “scenes” for this application that enhance our aural environment. My intention would be to release a reactive audio EP as an artist with 3 scenes that contain ‘tracks’, which are essentially scenes where elements/stems of music are part of the scene, that mix with your sonic environment, creating a unique user experience, unrepeatable, recordable and makes the user part of the creative process. ** RJDJ is an app that utilizes the I-phone headphones/mic headset. Yo u r e n v i r o n m e n t c o m e s a l i v e i n s t a n t l y b y t h e a p p a n a l y z i n g e x t e r n a l sounds and effecting them live dependent on the “scene” in use.  This truly revolutionary app has opened up opportunities for generative and reactive music created from your surroundings.
  • s An example scene... c e n e audio - echolon test
  • s An example scene... c e n e audio - echolon test
  • How is it created?.... Pd (aka Pure Data) is a real-time graphical programming environment for audio, video, and graphical processing. It is the third major branch of the family of patcher programming languages known as Max ( M a x / F T S , I S P W M a x , M a x / M S P, j M a x , etc.) originally developed by Miller Puckette and company at IRCAM. The core of Pd is written and maintained by Miller Puckette and includes the work of many developers, making the whole package very much a community effort.
  • The scene/s I intend to build create an immersive experience of your environmental sounds through the microphone input.  Through spectral analysis, sample triggering from mic input information,resulting in feedback loops and synth sounds. I intend to create a sonic environmental experience triggered dependent on your sonic surroundings.  This gives the user an individual, unrepeatable, indeterminate arrangement. audio - car journey
  • The scene/s I intend to build create an immersive experience of your environmental sounds through the microphone input.  Through spectral analysis, sample triggering from mic input information,resulting in feedback loops and synth sounds. I intend to create a sonic environmental experience triggered dependent on your sonic surroundings.  This gives the user an individual, unrepeatable, indeterminate arrangement. audio - car journey
  • Why do this ?...... “Engagement is the new marketing and users a r e t h e n e w c o n t e n t ( L e o n h a r d , 2 0 0 8 p g 5 6 ) .” “Empower your customers or watch them move on, enable user participation or become i r r e l e v a n t ( L e o n h a r d , 2 0 0 8 p g 5 9 ) .” “Entertainment devices used to be receiving, now they are trans-ceiving, and trans- sharing devices,we no longer get stuff, we change it, forward it, share it and thats where the growth of these industries are f o u n d ( L e o n h a r d , 2 0 0 8 p g 6 2 ) .”
  • Giving power to the user makes real money today!....... User account Upload Record U See charts Get more Recommendations
  • Political Economy of Music.... “A new noise is being heard ( a new way of making music), suggesting the emergence of a new society ( Attali, 1985 pg133).” “This is NOT undertaken for its exchange or use value, it is undertaken solely for the pleasure of the person who does it(its producer). Such activity involves a radical rejection of specialiazed roles (composer, performer,audience) that dominated all pervious music ( Attali, 1985 pg135).”
  • All about the user!.... “Usators - users becoming creators, not just r e c e i v e r b u t s e n d e r ( L e o n h a r d , 2 0 0 8 p g 8 9 ) .” s c e U S E R B E C O M E S C R E AT O R n e Beat Piracy in the future of media!.... “Interactive 2 way process, an ongoing two way conversation, who can steal or pirate a process? (Leonhard, 2008pg98)”
  • Who is out there?...... Free Paid s c e n e
  • Freemium?...... What is it? Freemium – a combination of free and premium – is a business model based on the concept of giving something away free in order to sell something else at a p r e m i u m p r i c e . Ve n t u r e c a p i t a l i s t Fred Wilson explains the freemium business model: "Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base."
  • Monetize by using a Premium?...... Even be involved in collaborative work with existing Artists for extra cash..££££
  • What’s in one of these scenes or EP’s if i get one?..... Blog - Video of Boot’s reactive mixer EP http://richardhemming.wordpress.com/
  • Is it any good though?...... The burden is on the media i t s e l f , U S AT O R S d e c i d e w h a t is good. “User empowerment. Hot and cold media. HOT - Involvement COLD - Lack of involvement Digital feedback of HOTNESS (Mcluhan cited in 2.0 pg 92) “Gotta be good or you’ll get ditched (Leonhard, 2008pg 9 8 ) .”
  • What do you as a producer need to do?...... s c e n e Create demand...... Capture interest..... Forums / Charts / Scenes Collect attention..... Freemium at first.. Drive exposure... (Leonhard, 2008 pg 122)
  • How do you go about designing it!.... User Centered Design (UCD) The design process that places the user at the center of the design rather than the object to be designed. It is a philosophy and process rather than an end in itself.
  • Wireframe development and testing....... Wireframe development and testing made easy with visual design patching. The wire frame feel of designing patches in PD help see clearly for the designer the flow of data, and can often improve your coding, rewiring the patches into a better developed design. Flow of data is imperative to PD design, making an economical patch as ultimately the Iphone has to be able to handle it.
  • HCI - Human computer interaction on I phone a great platform for further design....
  • p HCI - Human computer interaction select simplicity of design - startup scene and it starts press press record (optional) publish/ keep
  • Participatory design...... U s e r - C e n t e re d We b D e v e l o p m e n t “In participatory design, users become members of the actual development team. In the star life cycle, users get to evaluate each stage of development. The usability engineering life cycle focuses on usability at all stages of development. Regardless of how users are included in the development of an information system, it is necessary to include user input when developing an information system. After all, the purpose of an information system is to "serve the user". Without a thorough analysis of who the users are and what their tasks are, it is impossible to design a truly useful system (Lazar, 2001 pg 12).” http://richardhemming.wordpress.com/ Using my blog I have been posting patch development for download so that users can test the patches on their PD software on their Macs for user feedback, to aid iterative design. I have posted videos of ‘Development’ also, to show those who do not have the technology to participate to gain extra feedback, and try to gain information on what users want from the patches, how to affect the sounds around them etc. Once the Patch is able to go on the iphone then this process will be more open to user audience and easier to gain feedback. Testers have to understand patching, have PD and aware that RJDJ is run of PD in order to feedback at the moment.
  • Audience of users?....... Primary 1st hand 2nd hand, friends Secondary etc Apple as a company affected by product, Tertiary therefore, other unaware users also.
  • Target audience, what is an example of persona?....... Primary Age - 24 Gender - Male Background - University graduate, in his first job £18,000 + per year salary, good family upbringing, living in shared house, first major job graduate job. Profession - Graduate Job in media, related work from writing to creative digital work Interests - Latest music, technology, gadgets, computing, internet, technology, gaming Attitudes - Liberal Needs and Goals - Successful in job, good home life with all gadgets and technology he wants, happy and not bored. Media usage - Wide range of all sometimes all at the same time. TV / WEB / MOBILE / INTERNET Platform..... How react with RJDJ - Creates a new approach to a heavy consumer of music and technology uniting the two using latest gadget. Cures boredom of standard music listening and break piracy habits by getting consumer buying things again, a process not just a single.
  • Problems faced in design stages, near future developments..... Can only implement patch in PD at the moment For audience participation, participant has to have under standing of PD and mac and knowledge of how PD patches work on mac and on i phon e in order to hear patch working Iterative design harder owing to hard testing circumstances and currently not on end platform, this also means elements like axis control of the iphone cannot be replcated on mac and therefore unheard until on actual platform Once able to place patch working, on to iphone will have to stage testing on final platform and add to iterative design process. Then use questionnaires using De bono’s six hats for comments and clear feedback.
  • Many thanks for your time.....
  • Bibliography Images http://peo.cambridge.org/index.php?option=com_content&view=article&id=127:freemium&catid=10:jargon-buster&Itemid Freemiuim” image and text http://image.gcaelectronics.com/5-Star.jpg stars Text http://www.catawbaschools.net/New%20Photos/July%202009/social%20networking%20logo%20composite.jpg Attali, J. (1985) Noise : the political economy of music. social networking University of Minnesota Press, Minneapolis. Cox, C. & Warner, D. (2004) Audio culture : readings in http://usability.msu.edu/images/UCD.gif modern music. Continuum, New York. UCD picture http://www.d.umn.edu/itss/support/Training/Online/webdesign/glossary/u.html Lazar, J. (2001) User-centered Web development. Jones and ucd description Bartlett Publishers, Boston. http://theafterlifeepitaph.files.wordpress.com/2009/02/iphone1.jpg Leonhard,G. & Battino, D. (Ed.) (2008) Music 2.0 Essays by iphone in hand Gerd Leonhard Gerd Leonhard, Mediafuturist, Hameen Offset-Tiimi Oy, Hameenlinna, Finland. http://www.radio.sc/workspaces/www/templates/domains/radio.sc/images/blog/rjdj_logo.png rjdj http://www.creativereview.co.uk/images/uploads/2008/11/rjdj.jpg rjdj on iphone http://liftlab.com/think/imgblog/rjdj.jpg rjdjscenes on phone itself http://www.loopygadgets.com/wp-content/uploads/2007/12/iphone_hacks.jpg primary iphone user http://www.wirelessmoment.com/ Red_20border_20_2D_20iPhone_20_2D_20instore_20_2D_20three_20people_20holding_20three_20iPhones. secondary http://images.apple.com/nz/itunes/whatson/images/appstore_download20080909.jpg tertiary http://www.scottjanousek.com/blog/wp-content/uploads/2008/02/iphone-12.gif iphone wirframe http://www.maximumpc.com/files/u69/iPhone_User.png audience user example http://www.bbc.co.uk/radio4/news/nicework/images/creativity.jpg six hats de bono