WordPress Themes andFrameworks ExplainedRichard MartinWordCamp Ottawa 2013http://richardgmartin.mehttp://speakerdeck.com/r...
Who Am I?
Who Am I?• Online entrepreneur in Ottawa
Who Am I?• Online entrepreneur in Ottawa• Product Marketing
Who Am I?• Online entrepreneur in Ottawa• Product Marketing
Who Am I?• Online entrepreneur in Ottawa• Product Marketing
Who Am I?• Online entrepreneur in Ottawa• Product Marketinghttp://richardgmartin.meTwitter: @richardgmartin
eLearning
eLearning
eLearning
eLearning
Online Client Programs
Online Client Programs
Online Client Programs
Online Client Programs
Physiotherapy Services
Physiotherapy ServicesFunction to FitnessPhysiotherapy and Fitness
Physiotherapy ServicesFunction to FitnessPhysiotherapy and Fitness
Why WordPress• Get found• Build credibility• Createevangelists
WordPress Themesand Frameworks
For what its worth ...
For what its worth ...• Want “your look” and you are a DIY
For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money
For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no ...
For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no ...
For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no ...
For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no ...
Foundation: WordPress
Structure:WordPress Themes &FrameworksFoundation: WordPress
Structure:WordPress Themes &FrameworksFunctions: WordPress PluginsFoundation: WordPress
• Themes and plugins• WooThemes Playground (test.woothemes.com)• WooFramework• studiopress.com• Scribe, Premise, Genesis, ...
What kind of website are youbuilding?
Down to Brass Tacks
Pricing & Licensing• Price bundles• Upgrade options (lifetime support)• License restrictions
Structure• Layout• Sidebars/Content/Full width• Slider support• Templates• Blog• Landing page• Columns page• Home page des...
Documentation
Ease of Configuration (andCustomization)
http://www.woothemes.com/2013/04/case-study-stavanger-golf-club/WooThemes Canvascustomization case study.
Support
Case Study
hughmorgan.net• Goal: develop platform for personal brand and profile• Blog oriented - seo, social, and email marketing• Cl...
Summary1. Type of site are you building2. Pricing3. Licensing4. Structure5. Documentation6. Ease of configuration and custo...
http://richardgmartin.me@richardgmartinhttp://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
WordPress Themes and Frameworks Explained
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WordPress Themes and Frameworks Explained

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My WordCamp Ottawa presentation on how to choose a WordPress theme.

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WordPress Themes and Frameworks Explained

  1. 1. WordPress Themes andFrameworks ExplainedRichard MartinWordCamp Ottawa 2013http://richardgmartin.mehttp://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained
  2. 2. Who Am I?
  3. 3. Who Am I?• Online entrepreneur in Ottawa
  4. 4. Who Am I?• Online entrepreneur in Ottawa• Product Marketing
  5. 5. Who Am I?• Online entrepreneur in Ottawa• Product Marketing
  6. 6. Who Am I?• Online entrepreneur in Ottawa• Product Marketing
  7. 7. Who Am I?• Online entrepreneur in Ottawa• Product Marketinghttp://richardgmartin.meTwitter: @richardgmartin
  8. 8. eLearning
  9. 9. eLearning
  10. 10. eLearning
  11. 11. eLearning
  12. 12. Online Client Programs
  13. 13. Online Client Programs
  14. 14. Online Client Programs
  15. 15. Online Client Programs
  16. 16. Physiotherapy Services
  17. 17. Physiotherapy ServicesFunction to FitnessPhysiotherapy and Fitness
  18. 18. Physiotherapy ServicesFunction to FitnessPhysiotherapy and Fitness
  19. 19. Why WordPress• Get found• Build credibility• Createevangelists
  20. 20. WordPress Themesand Frameworks
  21. 21. For what its worth ...
  22. 22. For what its worth ...• Want “your look” and you are a DIY
  23. 23. For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money
  24. 24. For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no time or patience
  25. 25. For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no time or patience• Hire an expert
  26. 26. For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no time or patience• Hire an expert• Want a safe solution and limited money
  27. 27. For what its worth ...• Want “your look” and you are a DIY• Prepare to invest the time and money• Want “your look” and no time or patience• Hire an expert• Want a safe solution and limited money• Purchase a theme from leading vendor that matches “your look”
  28. 28. Foundation: WordPress
  29. 29. Structure:WordPress Themes &FrameworksFoundation: WordPress
  30. 30. Structure:WordPress Themes &FrameworksFunctions: WordPress PluginsFoundation: WordPress
  31. 31. • Themes and plugins• WooThemes Playground (test.woothemes.com)• WooFramework• studiopress.com• Scribe, Premise, Genesis, hosting service• Child-Parent design with Genesis Framework• Widget oriented• 3rd party themes
  32. 32. What kind of website are youbuilding?
  33. 33. Down to Brass Tacks
  34. 34. Pricing & Licensing• Price bundles• Upgrade options (lifetime support)• License restrictions
  35. 35. Structure• Layout• Sidebars/Content/Full width• Slider support• Templates• Blog• Landing page• Columns page• Home page design
  36. 36. Documentation
  37. 37. Ease of Configuration (andCustomization)
  38. 38. http://www.woothemes.com/2013/04/case-study-stavanger-golf-club/WooThemes Canvascustomization case study.
  39. 39. Support
  40. 40. Case Study
  41. 41. hughmorgan.net• Goal: develop platform for personal brand and profile• Blog oriented - seo, social, and email marketing• Clearly communicate his services and qualifications to VCs, CEOs, marketingand sales VPs• Responsive• Originally on WordPress.com
  42. 42. Summary1. Type of site are you building2. Pricing3. Licensing4. Structure5. Documentation6. Ease of configuration and customization7. Support
  43. 43. http://richardgmartin.me@richardgmartinhttp://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained

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