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How Video Can Boost Online Traffic
 

How Video Can Boost Online Traffic

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How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

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    How Video Can Boost Online Traffic How Video Can Boost Online Traffic Presentation Transcript

    • How Video Can Boost YourTrafficRichard MartinWordCamp Montreal 2013http://richardgmartin.me@richardgmartinWednesday, 12 June, 13
    • How Video Can Drive andConvert the Traffic You Wantto Your BusinessWednesday, 12 June, 13
    • Who Am I?Wednesday, 12 June, 13
    • Who Am I?• Online entrepreneurWednesday, 12 June, 13
    • Who Am I?• Online entrepreneur• Help people build their online businessWednesday, 12 June, 13
    • Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
    • Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
    • Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
    • Who Am I?• Online entrepreneur• Help people build their online business• Product Marketinghttp://richardgmartin.meTwitter: @richardgmartinWednesday, 12 June, 13
    • Video Bona FidesWednesday, 12 June, 13
    • eLearningWednesday, 12 June, 13
    • eLearningWednesday, 12 June, 13
    • eLearningWednesday, 12 June, 13
    • eLearningWednesday, 12 June, 13
    • PublishingWednesday, 12 June, 13
    • PublishingWednesday, 12 June, 13
    • PublishingWednesday, 12 June, 13
    • PublishingWednesday, 12 June, 13
    • PromotionWednesday, 12 June, 13
    • BloggingWednesday, 12 June, 13
    • My Video StatsWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the webWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the web• 40+ hours of video publishedWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTubeWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per dayWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clientsWednesday, 12 June, 13
    • My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clients• Compresses the sales cycleWednesday, 12 June, 13
    • Video CategoriesWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...Wednesday, 12 June, 13
    • • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencastWednesday, 12 June, 13
    • • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...Wednesday, 12 June, 13
    • • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...• Artistic: Music, sketch• Entertaining, engaging ...Wednesday, 12 June, 13
    • You Should Have VideoWednesday, 12 June, 13
    • You Should Avoid VideoWednesday, 12 June, 13
    • You Should Avoid VideoWednesday, 12 June, 13
    • You Should Avoid Video• Expensive to produce• Complex• Labour intensive• Fussy mediaWednesday, 12 June, 13
    • You Should Have VideoWednesday, 12 June, 13
    • You Should Have Video• Long shelf life• Searchable• Communicates your story, personality, authority, brand,and positioning• Compresses sales cycleWednesday, 12 June, 13
    • Workflow(A Seven Step Process)Wednesday, 12 June, 13
    • 1. PrepWednesday, 12 June, 13
    • Be sincere, be brief, be seated.Franklin D RooseveltWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • 2. ShootWednesday, 12 June, 13
    • LocationTalentCamera Audio LightingWednesday, 12 June, 13
    • 3. PostWednesday, 12 June, 13
    • Final Cut Pro X Finisher by CrumplePopScreenFlow CompressorWednesday, 12 June, 13
    • 4. DistributeWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • 5. PublishWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • 6. PromoteWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • 7. AnalyseWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • Other ConsiderationsWednesday, 12 June, 13
    • Wednesday, 12 June, 13
    • ResourcesWednesday, 12 June, 13
    • • fstoppers.com/category/video• izzyvideo.com• lynda.com• Google Webmaster Tools video best practices• Yoast SEO for WordPressResourcesWednesday, 12 June, 13
    • http://richardgmartin.me@richardgmartinWednesday, 12 June, 13