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How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
How Video Can Boost Online Traffic
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How Video Can Boost Online Traffic

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How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

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  • 1. How Video Can Boost YourTrafficRichard MartinWordCamp Montreal 2013http://richardgmartin.me@richardgmartinWednesday, 12 June, 13
  • 2. How Video Can Drive andConvert the Traffic You Wantto Your BusinessWednesday, 12 June, 13
  • 3. Who Am I?Wednesday, 12 June, 13
  • 4. Who Am I?• Online entrepreneurWednesday, 12 June, 13
  • 5. Who Am I?• Online entrepreneur• Help people build their online businessWednesday, 12 June, 13
  • 6. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 7. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 8. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 9. Who Am I?• Online entrepreneur• Help people build their online business• Product Marketinghttp://richardgmartin.meTwitter: @richardgmartinWednesday, 12 June, 13
  • 10. Video Bona FidesWednesday, 12 June, 13
  • 11. eLearningWednesday, 12 June, 13
  • 12. eLearningWednesday, 12 June, 13
  • 13. eLearningWednesday, 12 June, 13
  • 14. eLearningWednesday, 12 June, 13
  • 15. PublishingWednesday, 12 June, 13
  • 16. PublishingWednesday, 12 June, 13
  • 17. PublishingWednesday, 12 June, 13
  • 18. PublishingWednesday, 12 June, 13
  • 19. PromotionWednesday, 12 June, 13
  • 20. BloggingWednesday, 12 June, 13
  • 21. My Video StatsWednesday, 12 June, 13
  • 22. My Video Stats• Produced ~400 videos for the webWednesday, 12 June, 13
  • 23. My Video Stats• Produced ~400 videos for the web• 40+ hours of video publishedWednesday, 12 June, 13
  • 24. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTubeWednesday, 12 June, 13
  • 25. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per dayWednesday, 12 June, 13
  • 26. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clientsWednesday, 12 June, 13
  • 27. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clients• Compresses the sales cycleWednesday, 12 June, 13
  • 28. Video CategoriesWednesday, 12 June, 13
  • 29. Wednesday, 12 June, 13
  • 30. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...Wednesday, 12 June, 13
  • 31. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencastWednesday, 12 June, 13
  • 32. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...Wednesday, 12 June, 13
  • 33. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...• Artistic: Music, sketch• Entertaining, engaging ...Wednesday, 12 June, 13
  • 34. You Should Have VideoWednesday, 12 June, 13
  • 35. You Should Avoid VideoWednesday, 12 June, 13
  • 36. You Should Avoid VideoWednesday, 12 June, 13
  • 37. You Should Avoid Video• Expensive to produce• Complex• Labour intensive• Fussy mediaWednesday, 12 June, 13
  • 38. You Should Have VideoWednesday, 12 June, 13
  • 39. You Should Have Video• Long shelf life• Searchable• Communicates your story, personality, authority, brand,and positioning• Compresses sales cycleWednesday, 12 June, 13
  • 40. Workflow(A Seven Step Process)Wednesday, 12 June, 13
  • 41. 1. PrepWednesday, 12 June, 13
  • 42. Be sincere, be brief, be seated.Franklin D RooseveltWednesday, 12 June, 13
  • 43. Wednesday, 12 June, 13
  • 44. Wednesday, 12 June, 13
  • 45. Wednesday, 12 June, 13
  • 46. 2. ShootWednesday, 12 June, 13
  • 47. LocationTalentCamera Audio LightingWednesday, 12 June, 13
  • 48. 3. PostWednesday, 12 June, 13
  • 49. Final Cut Pro X Finisher by CrumplePopScreenFlow CompressorWednesday, 12 June, 13
  • 50. 4. DistributeWednesday, 12 June, 13
  • 51. Wednesday, 12 June, 13
  • 52. Wednesday, 12 June, 13
  • 53. Wednesday, 12 June, 13
  • 54. 5. PublishWednesday, 12 June, 13
  • 55. Wednesday, 12 June, 13
  • 56. Wednesday, 12 June, 13
  • 57. Wednesday, 12 June, 13
  • 58. Wednesday, 12 June, 13
  • 59. Wednesday, 12 June, 13
  • 60. Wednesday, 12 June, 13
  • 61. 6. PromoteWednesday, 12 June, 13
  • 62. Wednesday, 12 June, 13
  • 63. Wednesday, 12 June, 13
  • 64. 7. AnalyseWednesday, 12 June, 13
  • 65. Wednesday, 12 June, 13
  • 66. Wednesday, 12 June, 13
  • 67. Other ConsiderationsWednesday, 12 June, 13
  • 68. Wednesday, 12 June, 13
  • 69. ResourcesWednesday, 12 June, 13
  • 70. • fstoppers.com/category/video• izzyvideo.com• lynda.com• Google Webmaster Tools video best practices• Yoast SEO for WordPressResourcesWednesday, 12 June, 13
  • 71. http://richardgmartin.me@richardgmartinWednesday, 12 June, 13

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