How Video Can Boost Online Traffic

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How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

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  • 1. How Video Can Boost YourTrafficRichard MartinWordCamp Montreal 2013http://richardgmartin.me@richardgmartinWednesday, 12 June, 13
  • 2. How Video Can Drive andConvert the Traffic You Wantto Your BusinessWednesday, 12 June, 13
  • 3. Who Am I?Wednesday, 12 June, 13
  • 4. Who Am I?• Online entrepreneurWednesday, 12 June, 13
  • 5. Who Am I?• Online entrepreneur• Help people build their online businessWednesday, 12 June, 13
  • 6. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 7. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 8. Who Am I?• Online entrepreneur• Help people build their online business• Product MarketingWednesday, 12 June, 13
  • 9. Who Am I?• Online entrepreneur• Help people build their online business• Product Marketinghttp://richardgmartin.meTwitter: @richardgmartinWednesday, 12 June, 13
  • 10. Video Bona FidesWednesday, 12 June, 13
  • 11. eLearningWednesday, 12 June, 13
  • 12. eLearningWednesday, 12 June, 13
  • 13. eLearningWednesday, 12 June, 13
  • 14. eLearningWednesday, 12 June, 13
  • 15. PublishingWednesday, 12 June, 13
  • 16. PublishingWednesday, 12 June, 13
  • 17. PublishingWednesday, 12 June, 13
  • 18. PublishingWednesday, 12 June, 13
  • 19. PromotionWednesday, 12 June, 13
  • 20. BloggingWednesday, 12 June, 13
  • 21. My Video StatsWednesday, 12 June, 13
  • 22. My Video Stats• Produced ~400 videos for the webWednesday, 12 June, 13
  • 23. My Video Stats• Produced ~400 videos for the web• 40+ hours of video publishedWednesday, 12 June, 13
  • 24. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTubeWednesday, 12 June, 13
  • 25. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per dayWednesday, 12 June, 13
  • 26. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clientsWednesday, 12 June, 13
  • 27. My Video Stats• Produced ~400 videos for the web• 40+ hours of video published• 300,000+ views on YouTube• 500 to 600 views per day• Attracts prospects and converts them to clients• Compresses the sales cycleWednesday, 12 June, 13
  • 28. Video CategoriesWednesday, 12 June, 13
  • 29. Wednesday, 12 June, 13
  • 30. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...Wednesday, 12 June, 13
  • 31. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencastWednesday, 12 June, 13
  • 32. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...Wednesday, 12 June, 13
  • 33. • Talking Head: Straight-on or Interview• Conveys authority, personality, know how ...• Product or Service Pitch• Educate and stimulate through video and screencast• Narrative: Documentary, wedding, elearning• Informative, persuasive, emotional ...• Artistic: Music, sketch• Entertaining, engaging ...Wednesday, 12 June, 13
  • 34. You Should Have VideoWednesday, 12 June, 13
  • 35. You Should Avoid VideoWednesday, 12 June, 13
  • 36. You Should Avoid VideoWednesday, 12 June, 13
  • 37. You Should Avoid Video• Expensive to produce• Complex• Labour intensive• Fussy mediaWednesday, 12 June, 13
  • 38. You Should Have VideoWednesday, 12 June, 13
  • 39. You Should Have Video• Long shelf life• Searchable• Communicates your story, personality, authority, brand,and positioning• Compresses sales cycleWednesday, 12 June, 13
  • 40. Workflow(A Seven Step Process)Wednesday, 12 June, 13
  • 41. 1. PrepWednesday, 12 June, 13
  • 42. Be sincere, be brief, be seated.Franklin D RooseveltWednesday, 12 June, 13
  • 43. Wednesday, 12 June, 13
  • 44. Wednesday, 12 June, 13
  • 45. Wednesday, 12 June, 13
  • 46. 2. ShootWednesday, 12 June, 13
  • 47. LocationTalentCamera Audio LightingWednesday, 12 June, 13
  • 48. 3. PostWednesday, 12 June, 13
  • 49. Final Cut Pro X Finisher by CrumplePopScreenFlow CompressorWednesday, 12 June, 13
  • 50. 4. DistributeWednesday, 12 June, 13
  • 51. Wednesday, 12 June, 13
  • 52. Wednesday, 12 June, 13
  • 53. Wednesday, 12 June, 13
  • 54. 5. PublishWednesday, 12 June, 13
  • 55. Wednesday, 12 June, 13
  • 56. Wednesday, 12 June, 13
  • 57. Wednesday, 12 June, 13
  • 58. Wednesday, 12 June, 13
  • 59. Wednesday, 12 June, 13
  • 60. Wednesday, 12 June, 13
  • 61. 6. PromoteWednesday, 12 June, 13
  • 62. Wednesday, 12 June, 13
  • 63. Wednesday, 12 June, 13
  • 64. 7. AnalyseWednesday, 12 June, 13
  • 65. Wednesday, 12 June, 13
  • 66. Wednesday, 12 June, 13
  • 67. Other ConsiderationsWednesday, 12 June, 13
  • 68. Wednesday, 12 June, 13
  • 69. ResourcesWednesday, 12 June, 13
  • 70. • fstoppers.com/category/video• izzyvideo.com• lynda.com• Google Webmaster Tools video best practices• Yoast SEO for WordPressResourcesWednesday, 12 June, 13
  • 71. http://richardgmartin.me@richardgmartinWednesday, 12 June, 13