Marketing & Social Media

Using New Media For Marketing Campaigns Richard Giles richard.giles@gmail.com www.richardgiles.com

Marketing just got harder.

Online News is...

Online News is... like fast food -- served fast, hot and 24/7. http://www.imediaconnection.com/content/3618.asp

Online News is... like a ﬂowing river. http://journalistopia.com/2007/01/16/discussions-on-the-future-of-journalism-education/

Blogging is...

Blogging is... like jogging. It’s so important but at times you just feel too tired. http://drinkingoatmealstout.com/2008/07/01/blogging-is-like-jogging/

Blogging is... like sex. You can’t fake it.You can’t fake passion. http://strange.corante.com/2007/06/08/blogging-is-like-sex

Podcasting is...

Podcasting is... like radio in the twenties. http://edweb.sdsu.edu/podcast/2006/04/todays-podcasting-is-like-radio-in-20s.html

Podcasting is... like TiVo for radio. http://www.contentious.com/2004/10/29/what-is-podcasting-and-why-should-you-care/

Amateur Content is...

Amateur Content is... like Dumpster-Diving. http://www.ipdemocracy.com/archives/002716maniatv_monetizing_ugc_is_like_dumpsterdiving.php

Amateur Content is... democracy. http://www.valleyzen.com/2008/03/10/everybody-should-run-for-president-at-the-same-time/

Social Networks are...

Social Networks are... like your local pub. http://www.chrisbrogan.com/social-networks-are-your-local-pub/

Microblogging is...

Microblogging is... like CB Radio http://friendfeed.com/e/4b3b8c47-163e-8ca3-6ef4-f1fc5acbf7e2/microblogging-is-like-cb-radio/

Microblogging is... like blogging, only smaller (because smaller is better!) http://barcampmilwaukee.com/node/420

Microblogging is... like drinking beer, moderate use can enhance our life, but over consumption can cause serious damages. http://harry.hchen1.com/2008/07/03/607

Being online is...

Being online is... like being at a party, and the other people aren’t likely to buy from you if you just come up and tell them what you do. http://archives.obs-us.com/obs/english/books/penguin/marketin/chap6.htm

Being online is... like being at a casino.You need to provide the time markers. http://www.abdsurvivalguide.com/News/033105.htm

http://ﬂickr.com/photos/briansolis/2735401175/

Ground Rules

Authenticity. Rule # 1: Be yourself.

Conversation. Rule # 2: Be involved.

Relevance. Rule # 3: Be targeted.

Richard Giles richard.giles@gmail.com Blog: www.richardgiles.com Twitter: RichardGiles LinkedIn: www.linkedin.com/in/richardgiles

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Marketing & Social Media

by Richard Giles on Aug 18, 2009

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Marketing & Social Media — Presentation Transcript