Using New Media For
Marketing Campaigns
      Richard Giles
      richard.giles@gmail.com
       www.richardgiles.com
Marketing just got harder.
Online News is...
Online News is...
like fast food -- served fast, hot
             and 24/7.
        http://www.imediaconnection.com/conten...
Online News is...
            like a flowing river.
http://journalistopia.com/2007/01/16/discussions-on-the-future-of-journ...
Blogging is...
Blogging is...
like jogging. It’s so important but
  at times you just feel too tired.
      http://drinkingoatmealstout.c...
Blogging is...
like sex. You can’t fake it.You can’t
            fake passion.
        http://strange.corante.com/2007/06/...
Podcasting is...
Podcasting is...
like radio in the twenties.
http://edweb.sdsu.edu/podcast/2006/04/todays-podcasting-is-like-radio-in-20s....
Podcasting is...
           like TiVo for radio.
http://www.contentious.com/2004/10/29/what-is-podcasting-and-why-should-y...
Amateur Content is...
Amateur Content is...
            like Dumpster-Diving.
http://www.ipdemocracy.com/archives/002716maniatv_monetizing_ugc_i...
Amateur Content is...
                         democracy.
http://www.valleyzen.com/2008/03/10/everybody-should-run-for-pre...
Social Networks are...
Social Networks are...
    like your local pub.
   http://www.chrisbrogan.com/social-networks-are-your-local-pub/
Microblogging is...
Microblogging is...
                        like CB Radio
http://friendfeed.com/e/4b3b8c47-163e-8ca3-6ef4-f1fc5acbf7e2/mic...
Microblogging is...
 like blogging, only smaller
(because smaller is better!)
       http://barcampmilwaukee.com/node/420
Microblogging is...
like drinking beer, moderate use
 can enhance our life, but over
 consumption can cause serious
      ...
Being online is...
Being online is...
   like being at a party, and the
 other people aren’t likely to buy
from you if you just come up and
 ...
Being online is...
like being at a casino.You need to
    provide the time markers.
         http://www.abdsurvivalguide.c...
http://flickr.com/photos/briansolis/2735401175/
Ground Rules
Authenticity.
Rule # 1: Be yourself.
Conversation.
Rule # 2: Be involved.
Relevance.
Rule # 3: Be targeted.
Richard Giles
         richard.giles@gmail.com
       Blog: www.richardgiles.com
           Twitter: RichardGiles
LinkedIn...
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
Marketing & Social Media
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Marketing & Social Media

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A presentation about marketing and social media. All content, including quotes and images were found on the Internet.

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  • Marketing & Social Media

    1. 1. Using New Media For Marketing Campaigns Richard Giles richard.giles@gmail.com www.richardgiles.com
    2. 2. Marketing just got harder.
    3. 3. Online News is...
    4. 4. Online News is... like fast food -- served fast, hot and 24/7. http://www.imediaconnection.com/content/3618.asp
    5. 5. Online News is... like a flowing river. http://journalistopia.com/2007/01/16/discussions-on-the-future-of-journalism-education/
    6. 6. Blogging is...
    7. 7. Blogging is... like jogging. It’s so important but at times you just feel too tired. http://drinkingoatmealstout.com/2008/07/01/blogging-is-like-jogging/
    8. 8. Blogging is... like sex. You can’t fake it.You can’t fake passion. http://strange.corante.com/2007/06/08/blogging-is-like-sex
    9. 9. Podcasting is...
    10. 10. Podcasting is... like radio in the twenties. http://edweb.sdsu.edu/podcast/2006/04/todays-podcasting-is-like-radio-in-20s.html
    11. 11. Podcasting is... like TiVo for radio. http://www.contentious.com/2004/10/29/what-is-podcasting-and-why-should-you-care/
    12. 12. Amateur Content is...
    13. 13. Amateur Content is... like Dumpster-Diving. http://www.ipdemocracy.com/archives/002716maniatv_monetizing_ugc_is_like_dumpsterdiving.php
    14. 14. Amateur Content is... democracy. http://www.valleyzen.com/2008/03/10/everybody-should-run-for-president-at-the-same-time/
    15. 15. Social Networks are...
    16. 16. Social Networks are... like your local pub. http://www.chrisbrogan.com/social-networks-are-your-local-pub/
    17. 17. Microblogging is...
    18. 18. Microblogging is... like CB Radio http://friendfeed.com/e/4b3b8c47-163e-8ca3-6ef4-f1fc5acbf7e2/microblogging-is-like-cb-radio/
    19. 19. Microblogging is... like blogging, only smaller (because smaller is better!) http://barcampmilwaukee.com/node/420
    20. 20. Microblogging is... like drinking beer, moderate use can enhance our life, but over consumption can cause serious damages. http://harry.hchen1.com/2008/07/03/607
    21. 21. Being online is...
    22. 22. Being online is... like being at a party, and the other people aren’t likely to buy from you if you just come up and tell them what you do. http://archives.obs-us.com/obs/english/books/penguin/marketin/chap6.htm
    23. 23. Being online is... like being at a casino.You need to provide the time markers. http://www.abdsurvivalguide.com/News/033105.htm
    24. 24. http://flickr.com/photos/briansolis/2735401175/
    25. 25. Ground Rules
    26. 26. Authenticity. Rule # 1: Be yourself.
    27. 27. Conversation. Rule # 2: Be involved.
    28. 28. Relevance. Rule # 3: Be targeted.
    29. 29. Richard Giles richard.giles@gmail.com Blog: www.richardgiles.com Twitter: RichardGiles LinkedIn: www.linkedin.com/in/richardgiles
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