Using New Media For
Marketing Campaigns
Richard Giles
richard.giles@gmail.com
www.richardgiles.com

Marketing just got harder.

Online News is...

Online News is...
like fast food -- served fast, hot
and 24/7.
http://www.imediaconnection.com/content/3618.asp

Online News is...
like a flowing river.
http://journalistopia.com/2007/01/16/discussions-on-the-future-of-journalism-education/

Blogging is...

Blogging is...
like jogging. It’s so important but
at times you just feel too tired.
http://drinkingoatmealstout.com/2008/07/01/blogging-is-like-jogging/

Blogging is...
like sex. You can’t fake it.You can’t
fake passion.
http://strange.corante.com/2007/06/08/blogging-is-like-sex

Podcasting is...

Podcasting is...
like radio in the twenties.
http://edweb.sdsu.edu/podcast/2006/04/todays-podcasting-is-like-radio-in-20s.html

Podcasting is...
like TiVo for radio.
http://www.contentious.com/2004/10/29/what-is-podcasting-and-why-should-you-care/

Amateur Content is...

Amateur Content is...
like Dumpster-Diving.
http://www.ipdemocracy.com/archives/002716maniatv_monetizing_ugc_is_like_dumpsterdiving.php

Amateur Content is...
democracy.
http://www.valleyzen.com/2008/03/10/everybody-should-run-for-president-at-the-same-time/

Social Networks are...

Social Networks are...
like your local pub.
http://www.chrisbrogan.com/social-networks-are-your-local-pub/

Microblogging is...

Microblogging is...
like CB Radio
http://friendfeed.com/e/4b3b8c47-163e-8ca3-6ef4-f1fc5acbf7e2/microblogging-is-like-cb-radio/

Microblogging is...
like blogging, only smaller
(because smaller is better!)
http://barcampmilwaukee.com/node/420

Microblogging is...
like drinking beer, moderate use
can enhance our life, but over
consumption can cause serious
damages.
http://harry.hchen1.com/2008/07/03/607

Being online is...

Being online is...
like being at a party, and the
other people aren’t likely to buy
from you if you just come up and
tell them what you do.
http://archives.obs-us.com/obs/english/books/penguin/marketin/chap6.htm

Being online is...
like being at a casino.You need to
provide the time markers.
http://www.abdsurvivalguide.com/News/033105.htm

http://flickr.com/photos/briansolis/2735401175/

Ground Rules

Authenticity.
Rule # 1: Be yourself.

Conversation.
Rule # 2: Be involved.

Relevance.
Rule # 3: Be targeted.

Richard Giles
richard.giles@gmail.com
Blog: www.richardgiles.com
Twitter: RichardGiles
LinkedIn: www.linkedin.com/in/richardgiles