How can you best leverage user generated content? In this entertaining talk, Richard Falconer draws on his experience working with leading user generated solution providers BazaarVoice, as well as household names such as Boots, Tesco, Play.com and Skype, to provide the inside track on how to use user generated content effectively for SEO and conversions.
The session will include little known facts about how user generated content affects search results, as well as previously unpublished data and recommendations about how it impacts the way users interact with a site. Case studies from major brands will also back up the presentation.
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