The Top 10 Reasons why customers choose SAP

Top10Ten reasons customers choose SAPto help transform their business. Copyright/Trademark

1 6Leadership Real TimeExpert solutions for companies of all sizes Deliver the real-time enterprise 2 7Innovation ValueInnovate without disruption Maximize business value 3 8Focus CostBeneﬁt from comprehensive industry expertise Lower IT costs 4 9Analytics SupportIndustry leaders in business analytics Get peace of mind 5 10Mobility ChoiceUnwire your enterprise Leverage an open ecosystem

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe are the leading provider ofenterprise applications. SAP serves customers worldwideTotal enterprise applications marketShare of market, 2009 Small and medium businesses Share of market, 2008 120 countries SAP SAP 25 23.1% 18.1% industries Oracle Oracle 37 languages 14.1% 13.9% 75 country offices Microsoft Sage 1,200+ services partners worldwide 5.1% 7.3% IBM Microsoft 3.0% 6.2%Sources and notes Left: Gartner, Inc., “Market Share: All Software Markets, Worldwide, 2009”, G00200883; Middle: SAP analysis of third-party market data,Right: SAP Internal, as of January 2011

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe offer your business innovationwithout disruption.Our integrated How we deliversolutions ensure innovationinnovative resultsOur unique approach On Premise We build Industry leader in R&Densures consistency across investment*all on-premise, on-demand, Orchestrationand on-device applications,designing and orchestratingthem to ﬁt together as“networked solutions.” On Demand We integrate Acquire companies thatOur product strategy deliver innovation,leverages in-memory, cloud, not legacy technologyand mobile technologies in away that builds on our existingapplication platform, helpingto minimize disruption for ourcustomers. On Device We partner Co-innovating new solutions and technologies with customers and partners Technology FoundationNote *Three-year average of R&D as percent of revenue, as reported publicly

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe have the industry experience and expertiseto help run your company.Who we help How we helpSAP share of Forbes 2000 companies by sector SAP’s unique capabilities Consumer Products Discrete Energy & Natural Financial Multi-industry support & Life Sciences Manufacturing Resources Services on a single platform Deep industry-speciﬁc capabilities 79% 83% 75% 57% Embedded, preconﬁgured best practices Industry-driven development and co-innovation 25 industries supported on one single platform Clear industry road maps 78% 60% 68% 67% Process Public Retail & Services Manufacturing Services WholesaleSource SAP analysis of Forbes 2000 rankings and SAP customer database, May 2010

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe are a worldwide leader inbusiness analytics.Gartner recognizes SAP as a Leader Business analytics marketin all four solution areas Share of market, 2009BI Platforms SAP 22.4%Corporate OraclePerformance Suites 14% SAS InstituteData Integration Tools 14%Data Quality Tools IBM 12%Drive higher performance at lower cost Customers and partners trust SAP’swith SAP BusinessObjects analytics for their business#1in real-time functionality Lowest TCO measured on a per seat deployed basis 40,000+ 12% customers worldwide 7,000+ partner organizations(Dynamic Data Movement)Sources L to R: Gartner, Inc.,Magic Quadrant for Business Intelligence Platforms, G00173700; Magic Quadrant for Corporate Performance Management Suites, G00172934; Magic Quadrant forData Integration Tools, G00207435; Magic Quadrant for Data Quality Tools, G00300603. Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software,Worldwide, published May 2010. Bottom L to R: IDC, “Worldwide Data Integration and Access Software 2009 Vendor and Segment Analysis,” Doc.# 225992, Dec. 2010, Dynamic Data Movementdefined on page 4. Nigel Pendse, The BI Survey, 2009. SAP internal data, as of January 2011The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure againstcriteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The MagicQuadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceOur market-leading mobile solutionswill unwire your enterprise. Enterprise Mobility We are the proven market leader in mobility solutions 20,000 Enterprise mobility customers 85% share of Fortune 100Device management Messaging Application platform enterprise mobility customersRecognized revenue leader 1.5 billion SMS and MMS Best-selling mobile enterprisein mobile device management messages processed daily application platform amongenterprise enterprise application providers 4.5 billion subscribers 900 mobile carriersAs a combined entity, SAP and Sybase possess a unique position in the enterprisemobility market, with the ability to offer analytics-enabled infrastructure,a leading mobile enterprise applications platform, mobile device managementand security, and mobile applications across multiple device types.IDC Insight “SAP and Sybase: The Promise of Mobility Takes Shape,” September 2010Sources L to R: IDC, “Worldwide Mobile Device Management Enterprise 2010-2014 Forecast and 2009 Vendor Shares,” Doc.# 224437, Aug. 2010; Sybasecompany reports and press releases, Sybase 10-K 2009; SAP analysis of third-party market data

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe deliver the “real” real-time enterprise throughthe most advanced in-memory technology.SAP High Performance Analytic Appliance (SAP HANA) Experience the real-time Enterprise in actionSAP HANA is the engine of the real-time enterprise. It provides a A live analysis by a consumer products company reveals howfoundation on which to build a new generation of applications, enabling SAP HANA analyzes current point-of-sale data in real time—customers to analyze large quantities of data from virtually any source, empowering this organization to review segmentation,in real time. The example below showcases actual customer performance merchandising, inventory management, and forecastingof a core reporting process. information at the speed of thought. Runs 350x 70 460 50 faster retailers billion records terabytes of data 77 minutes Before SAP HANA 13 seconds With SAP HANA 0.04 seconds analysis response time on any device, anywhere, anytimeSource SAP customer-sanctioned time trial of actual reporting process against the prior server system

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe provide the best services to measureand maximize your business value. Value management helps companies run 2.0x more On TimeBenchmarkyour business process Train your teams Collaborate with SAP for value 1.9x more On BudgetEstablish a performance baseline Value Academy Value Engineering 1.6x moreand set goals for business Over 2,000 companies have Collaborative business casetransformation using our database participated in our training development for yourof over 10,000 submissions academies to develop value business transformation On Value management capabilities Business Transformation Services Value Lifecycle Management Consultative alignment On-demand business case of business strategy and IT creation and realizationSAP’s value management program is the most advanced effort of itskind…offer[ing] advanced business solutions along with deep-domainexpertise and insights.Bob Evans,“Global CIO: SAP Shares Corporate Treasures With Customers, InformationWeek, October 22, 2010 ”Sources L to R: Data as of November 2010; SAP/AMR Value Management Survey Results 2010; 400+ companies surveyed

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWe reduce your total IT cost so you canincrease spending on innovation.How we can help Tactical IT Tactical IT23% Lower 83% 51%implementation servicecost per component thanleading competitorFixed Ratefor SAP Enterprise Supportthrough 20169.3% Lowertotal software, service, Strategic ITand support per userthan leading competitor 49% Strategic IT 17% Limited implementation: IT operational costs Full end-to-end implementation: Lower operational consume the majority of resources. costs allow for greater spending on innovation.Sources L to R: Aberdeen Group, “The Total Cost of ERP Ownership in Large Companies,” July 2008; SAP analysis; SAP IT Effectiveness Survey, October 2008

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceWith the best support services in the industry,we give you peace of mind about your organization.Our full range of support options is SAP Enterprise Support offerstailored to your needs unparalleled value 24x7 Service Fixed-Price End-to-End License Agreements Commitment Support SAP MaxAttention SAP Safeguarding SAP Enterprise Support SAP Enterprise Support Oracle Premier SAP Standard Support Microsoft Business Ready Advantage Pro Our dedication is Our rate is guaranteed Our service is unrivaled with one-hour not to increase due inclusive of hardware, message response to inﬂation, price software, network, time, and four-hour changes, or any other third-party solutions, resolution time, factors through at and customer anywhere in the world. least 2016. development.Sources and notes L to R: SAP SLAs: Resolution to include solution, workaround, or action plan; Business Ready Advantage Plus SLAs: 1 hour response timein business hours 8AM-8PM, M-F, CST; http://www.oracle.com/us/support/index.html; http:/ /www.microsoft.com/en-us/dynamics/service-plans.aspx

Top 10 1 Leadership 2 Innovation 3 Focus 4 Analytics 5 Mobility 6 Real Time 7 Value 8 Cost 9 Support 10 ChoiceOur open ecosystem gives you morechoice and more flexibility.Our strong partnerrelationships give yougreater flexibilityFinding the best fit softwarefor your business is our SAPsole focus. We are the onlyprovider that can deliver the Sales and Technologyhighly specialized solutions Services Co-Innovationyou need, with the built-in 2,900+ Channel 34 Technologyversatility you want. Partners PartnersPlus, our partners delivereven more choice—helping tocomplete the software stacksof our diverse customer base. Deployment Specialized Services Solutions 34 Solution 1,700 Services Partners Partners +2 Million Community MembersNotes Data as of November 2010

The Top 10 Reasons why customers choose SAP

by Richard Duffy on Mar 07, 2011

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