Copyright 2011 SMITH-TRG, All rights reserved.                                                 iPopped               Digit...
about transformation . . . fromCopyright 2011 SMITH-TRG, All rights reserved.                                             ...
contentsCopyright 2011 SMITH-TRG, All rights reserved.                                                             introd...
introductionCopyright 2011 SMITH-TRG, All rights reserved.                                                                ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 We‘re About: putting you – ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 OUR value view . . .       ...
"Achieving consistently superior value growth is theCopyright 2011 SMITH-TRG, All rights reserved.                        ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 WHAT we believe . . .      ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                       "Vision is the art of...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 OUR work . . .             ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 the bi-product of          ...
media‘s ‗perfect storm‘ landscapeCopyright 2011 SMITH-TRG, All rights reserved.                                           ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 233 million people in Ameri...
Steve Jobs Introduces iPadCopyright 2011 SMITH-TRG, All rights reserved.                                                 c...
Copyright 2011 SMITH-TRG, All rights reserved.                                                         iPopped, the 2010 p...
Googleopoly                         vs. Apple Centric ageCopyright 2011 SMITH-TRG, All rights reserved.                   ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                                   Millennia...
Gen XCopyright 2011 SMITH-TRG, All rights reserved.                                                       aged 34-45, enga...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 Internet ad spend          ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 Android                    ...
Twitter an Internet phenomenon withCopyright 2011 SMITH-TRG, All rights reserved.                                         ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 smartphones now            ...
. . . current location, often theCopyright 2011 SMITH-TRG, All rights reserved.                                           ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                      FREE       /Wireless/A...
Copyright 2011 SMITH-TRG, All rights reserved.                                                         Apple‘s Jobs       ...
four year old Millennial Media is thirdCopyright 2011 SMITH-TRG, All rights reserved.                                     ...
QR codes, a smartphone and mobileCopyright 2011 SMITH-TRG, All rights reserved.                                           ...
smartphone camera scannedCopyright 2011 SMITH-TRG, All rights reserved.                                                   ...
Apple TVCopyright 2011 SMITH-TRG, All rights reserved.                                                  Jobs Introduces ne...
Copyright 2011 SMITH-TRG, All rights reserved.                                                             first iAd for i...
Copyright 2011 SMITH-TRG, All rights reserved.                                                                like iPhone ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                       for first time       ...
SMITH-                                                                                                                    ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 which included . . .       ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 and . . .                  ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 Apple‘s app store nears    ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 4G                         ...
Home DepotCopyright 2011 SMITH-TRG, All rights reserved.                                                 new mobile       ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 "I cant wait until the day ...
Best BuyCopyright 2011 SMITH-TRG, All rights reserved.                                                 revenues           ...
but . . .Copyright 2011 SMITH-TRG, All rights reserved.                                                 Profit Margins    ...
2011 game changer – digital signageCopyright 2011 SMITH-TRG, All rights reserved.                                         ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 Ad Spend                   ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                    globally DOOH ad revenue...
Copyright 2011 SMITH-TRG, All rights reserved.                                                            2 M digital     ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 from 2004 to 2010 a        ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                      a "typical" 100-screen...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 custom videos, images      ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 retailers are changing thei...
Copyright 2011 SMITH-TRG, All rights reserved.                                                         path‘s to purchase ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 solutions that include     ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                          example . . .     ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                    97% of the U.S.         ...
Wal-Marts online media program deliversCopyright 2011 SMITH-TRG, All rights reserved.                                     ...
Wal-Mart‘s new ―digital mediaCopyright 2011 SMITH-TRG, All rights reserved.                                               ...
When that program is coupled with theCopyright 2011 SMITH-TRG, All rights reserved.                                       ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                          value impact      ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 sales lift by department   ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                              DOOH M&A      ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                            investor‘s      ...
companies, sitting on piles of cash,Copyright 2011 SMITH-TRG, All rights reserved.                                        ...
Zoom and RMG (formerly Danoo) haveCopyright 2011 SMITH-TRG, All rights reserved.                                          ...
most of the perceived value ofCopyright 2011 SMITH-TRG, All rights reserved.                                              ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                                 time to    ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                                  do you wan...
Copyright 2011 SMITH-TRG, All rights reserved.                                                               or create a d...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 Googleopoly                ...
RMG (formerly Danoo)                  vs. Niche, High ValueCopyright 2011 SMITH-TRG, All rights reserved.                 ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                               U.S. retail i...
Copyright 2011 SMITH-TRG, All rights reserved.                                                            As retailers str...
Copyright 2011 SMITH-TRG, All rights reserved.                                                            branding and    ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                    some evidence . . .     ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 300 DOOH networks          ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                              99 percent    ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                     81 percent             ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                  64 percent                ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                    why ACT now?            ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 advertisers dilemma?       ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 the consumer information th...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 the consumer information th...
Copyright 2011 SMITH-TRG, All rights reserved.                                                  the consumer information t...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 consumer information they c...
Copyright 2011 SMITH-TRG, All rights reserved.                                                   until . . . they discover...
Copyright 2011 SMITH-TRG, All rights reserved.                                                      game changer          ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                     a next generation      ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                           maximize value   ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                 enable DOOH viewers        ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                  make the world‘s first dig...
Copyright 2011 SMITH-TRG, All rights reserved.                                                      think Apple Stores Gen...
come toCopyright 2011 SMITH-TRG, All rights reserved.                                                    brands will      ...
to create greater business value -Copyright 2011 SMITH-TRG, All rights reserved.                                          ...
Copyright 2011 SMITH-TRG, All rights reserved.                                                               how can we he...
Copyright 2011 SMITH-TRG, All rights reserved.                                                                     put our...
Copyright 2011 SMITH-TRG, All rights reserved.                                                            questions or com...
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Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG

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SMITH-TRG predicts Media\'s 2011 Game Changer will be Digital Signage Networks (DOOHs) - a source of strategic business value creation. DOOH opportunities driven by brands, mechandisers and retailers who seek to change their models to be more inclusive of different paths to purchase and their immediate need for integrated digital-signage solutions

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Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG

  1. 1. Copyright 2011 SMITH-TRG, All rights reserved. iPopped Digital-Media TM 2011 Game Changer - digital signage Media‘s emerging source of sustainable business value. A SMITH-TRG perspective - prediction by Richard D. Smith, CEO Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  2. 2. about transformation . . . fromCopyright 2011 SMITH-TRG, All rights reserved. old school to new value Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  3. 3. contentsCopyright 2011 SMITH-TRG, All rights reserved.  introduction  MEDIA‘s ‗Perfect Storm‘ LANDSCAPE  2011 GAME CHANGER – Digital Signage  WHY ‗ACT‘ NOW . . .? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  4. 4. introductionCopyright 2011 SMITH-TRG, All rights reserved. iPopped TM Digital-Media The global digital-media consulting and venture development arm of SMITH-TRG Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  5. 5. Copyright 2011 SMITH-TRG, All rights reserved. We‘re About: putting you – the client in the value creator‘s seat Enabling client visions to become reality and their ideas to achieve ‗business value‘ results. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  6. 6. Copyright 2011 SMITH-TRG, All rights reserved. OUR value view . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  7. 7. "Achieving consistently superior value growth is theCopyright 2011 SMITH-TRG, All rights reserved. single accomplishment that most clearly distinguishes great companies from all others. It is the hallmark of exceptional leaders. In our experience, a focus on value is our key to helping clients‘ achieve superior performance, and it therefore forms the basis of everything we do.‖ - Richard D. Smith, CEO, SMITH-TRG Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  8. 8. Copyright 2011 SMITH-TRG, All rights reserved. WHAT we believe . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  9. 9. Copyright 2011 SMITH-TRG, All rights reserved. "Vision is the art of seeing the invisible." Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  10. 10. Copyright 2011 SMITH-TRG, All rights reserved. OUR work . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  11. 11. Copyright 2011 SMITH-TRG, All rights reserved. the bi-product of smartphones, tablets, our work can be networks, commercial found behind the buildings, and retail world‘s coolest . . . outlets! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  12. 12. media‘s ‗perfect storm‘ landscapeCopyright 2011 SMITH-TRG, All rights reserved. 2010 the year we Stopped Talking Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  13. 13. Copyright 2011 SMITH-TRG, All rights reserved. 233 million people in America used wireless devices! one-third of those are "smartphones―. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  14. 14. Steve Jobs Introduces iPadCopyright 2011 SMITH-TRG, All rights reserved. creates product category Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  15. 15. Copyright 2011 SMITH-TRG, All rights reserved. iPopped, the 2010 paradigm shift – TM led/driven by Apple‘s Steve Jobs as change agent with iPhone (Smartphones) and iPad (tablets) as catalysts for digital-media & enterprise transformation. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  16. 16. Googleopoly vs. Apple Centric ageCopyright 2011 SMITH-TRG, All rights reserved. open system vs. closed system Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  17. 17. Copyright 2011 SMITH-TRG, All rights reserved. Millennials aged 18-33, 95% active web users, rule the web when it comes to social networking, instant messaging, and wireless internet usage on laptops and mobile phones. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  18. 18. Gen XCopyright 2011 SMITH-TRG, All rights reserved. aged 34-45, engage in visiting government websites and checking financial information more than young adults with 94% of all web users using Internet to check email and 87% to search. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  19. 19. Copyright 2011 SMITH-TRG, All rights reserved. Internet ad spend passed newspapers! now #2 ad medium behind TV. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  20. 20. Copyright 2011 SMITH-TRG, All rights reserved. Android 10.9 million U.S. smartphone subscribers as of August Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  21. 21. Twitter an Internet phenomenon withCopyright 2011 SMITH-TRG, All rights reserved. 175 million registered users, introduced several types of self-serve advertisements and is courting big business to remain relevant. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  22. 22. Copyright 2011 SMITH-TRG, All rights reserved. smartphones now know more personal details about people, phone numbers . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  23. 23. . . . current location, often theCopyright 2011 SMITH-TRG, All rights reserved. owners real name — even a unique ID number that can never be changed or turned off. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  24. 24. Copyright 2011 SMITH-TRG, All rights reserved. FREE /Wireless/Apps "If you are not paying for it, youre not the customer, youre the product." Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  25. 25. Copyright 2011 SMITH-TRG, All rights reserved. Apple‘s Jobs Announces iAd Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  26. 26. four year old Millennial Media is thirdCopyright 2011 SMITH-TRG, All rights reserved. mobile display in U.S. advertising with 15.4% market share behind Googles 19% and Apples 18.8%. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  27. 27. QR codes, a smartphone and mobileCopyright 2011 SMITH-TRG, All rights reserved. linking to innovation, are everything from instant promotions to just-in-time "how to" videos are storming the marketing hills. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  28. 28. smartphone camera scannedCopyright 2011 SMITH-TRG, All rights reserved. QR codes - small barcodes/decals can pull up text, photos and videos enabling businesses to connect with mobile customers on the fly. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  29. 29. Apple TVCopyright 2011 SMITH-TRG, All rights reserved. Jobs Introduces new at $99 and strictly for streaming -- from iTunes and other sources, such as Netflix, Flickr and YouTube Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  30. 30. Copyright 2011 SMITH-TRG, All rights reserved. first iAd for iPad for Disney‘s Tron Legacy‗ Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  31. 31. Copyright 2011 SMITH-TRG, All rights reserved. like iPhone & iPod Touch the first iPad iAd is chock-full of the rich graphics, touch navigation and video native to apps. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  32. 32. Copyright 2011 SMITH-TRG, All rights reserved. for first time in any iAd, users will also be able to send email straight from within the ad! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  33. 33. SMITH- TRGCopyright 2011 SMITH-TRG, All rights reserved. 15 million iPads sold in 2010 Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  34. 34. Copyright 2011 SMITH-TRG, All rights reserved. which included . . . 7.33 million iPads sold in the quarter ending 12/25/10! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  35. 35. Copyright 2011 SMITH-TRG, All rights reserved. and . . . 16.24 million iPhones sold in the quarter Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  36. 36. Copyright 2011 SMITH-TRG, All rights reserved. Apple‘s app store nears 10 billion 10 X downloads! Downloads! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  37. 37. Copyright 2011 SMITH-TRG, All rights reserved. 4G networks – 4 operational U.S. carriers Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  38. 38. Home DepotCopyright 2011 SMITH-TRG, All rights reserved. new mobile app . . . allows consumers to order merchandise via their iPhone or iPad Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  39. 39. Copyright 2011 SMITH-TRG, All rights reserved. "I cant wait until the day when I have my credit card loaded up on my smartphone, and I dont even have to carry my wallet—just walk around with my phone," - Carol B. Tomé, CFO, Home Depot Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  40. 40. Best BuyCopyright 2011 SMITH-TRG, All rights reserved. revenues decline 1% U.S. stores, call centers and websites dropped 5% compared with a year ago. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  41. 41. but . . .Copyright 2011 SMITH-TRG, All rights reserved. Profit Margins Jump thanks to strong smartphone sales! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  42. 42. 2011 game changer – digital signageCopyright 2011 SMITH-TRG, All rights reserved. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  43. 43. Copyright 2011 SMITH-TRG, All rights reserved. Ad Spend Digital out of home (DOOH) networks steady trend up Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  44. 44. Copyright 2011 SMITH-TRG, All rights reserved. globally DOOH ad revenue is the fastest close to growing of all media - 35 percent of out-of-home spending in the U.S. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  45. 45. Copyright 2011 SMITH-TRG, All rights reserved. 2 M digital today, over signs in U.S. - growing to 7 million over the next 5 years. Source: Windows Embedded, Marketing, Barb Edeson Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  46. 46. Copyright 2011 SMITH-TRG, All rights reserved. from 2004 to 2010 a 60% capital cost decline Source, Bill Gerba, CEO, Wirespring Tech. Inc. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  47. 47. Copyright 2011 SMITH-TRG, All rights reserved. a "typical" 100-screen network costs about $497 a month per screen to operate after salaries are factored in. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  48. 48. Copyright 2011 SMITH-TRG, All rights reserved. custom videos, images Digital dominate Signage playlists . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  49. 49. Copyright 2011 SMITH-TRG, All rights reserved. retailers are changing their be more models to inclusive of different paths to purchase. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  50. 50. Copyright 2011 SMITH-TRG, All rights reserved. path‘s to purchase so complicated, technology so incongruent, retailers are seeking integrated digital signage solutions . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  51. 51. Copyright 2011 SMITH-TRG, All rights reserved. solutions that include social, desktop, in-store, and interactive that will help customers buy something immediately. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  52. 52. Copyright 2011 SMITH-TRG, All rights reserved. example . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  53. 53. Copyright 2011 SMITH-TRG, All rights reserved. 97% of the U.S. population lives within 25 miles of a Wal-Mart, with 53% -- over 150M people living within 5 miles of one. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  54. 54. Wal-Marts online media program deliversCopyright 2011 SMITH-TRG, All rights reserved. 1 billion per month ad impressions to an audience of 32 million monthly unique visitors. Those visitors spend an average of 15 minutes on the site each visit. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  55. 55. Wal-Mart‘s new ―digital mediaCopyright 2011 SMITH-TRG, All rights reserved. ties together program,‖ the in-store Smart Network digital signage platform with the ad and creative space available on Walmart.com. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  56. 56. When that program is coupled with theCopyright 2011 SMITH-TRG, All rights reserved. Smart Network the digital media program has a monthly reach between one-half and one- third of the U.S. population. Source: Smart Network general manager James Beck Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  57. 57. Copyright 2011 SMITH-TRG, All rights reserved. value impact for Wal-Mart . . .? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  58. 58. Copyright 2011 SMITH-TRG, All rights reserved. sales lift by department sales lift by product type • Electronics: 7% • Mature items: 7% • Over-the-counter: 23% • Newly-launched items: 9% • Food: 13% • Seasonal items: 18 • Health/beauty: 28% • Items on rollback: 6% point in a products life cycle when the network seemed to be most effective Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  59. 59. Copyright 2011 SMITH-TRG, All rights reserved. DOOH M&A does size matter? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  60. 60. Copyright 2011 SMITH-TRG, All rights reserved. investor‘s from the perspective drive towards scale makes sense Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  61. 61. companies, sitting on piles of cash,Copyright 2011 SMITH-TRG, All rights reserved. like buying more of something that they have and understand, rather than creating a "new value‖ that wasnt there before Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  62. 62. Zoom and RMG (formerly Danoo) haveCopyright 2011 SMITH-TRG, All rights reserved. gained scale by purchasing smaller network operators (or just their assets) and adding them together Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  63. 63. most of the perceived value ofCopyright 2011 SMITH-TRG, All rights reserved. DOOH acquisitions still lies in pursuit of scale, not synergy Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  64. 64. Copyright 2011 SMITH-TRG, All rights reserved. time to THINK strategic value creation! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  65. 65. Copyright 2011 SMITH-TRG, All rights reserved. do you want to become Google, a Googleopoly? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  66. 66. Copyright 2011 SMITH-TRG, All rights reserved. or create a digital-signage Apple, a DOOH version of Apple Centric age? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  67. 67. Copyright 2011 SMITH-TRG, All rights reserved. Googleopoly vs. Apple Centric age a January 2011 market capitalization comparison $197.88 B vs. $316.65 B Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  68. 68. RMG (formerly Danoo) vs. Niche, High ValueCopyright 2011 SMITH-TRG, All rights reserved. Googleopoly vs. Apple Centric age Largest (scaled, low prices) vs. Niche, High Margin Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  69. 69. Copyright 2011 SMITH-TRG, All rights reserved. U.S. retail industry of nearly 1.1 million establishments and annual sales - $4.5 trillion. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  70. 70. Copyright 2011 SMITH-TRG, All rights reserved. As retailers struggle in today‘s economy, digital signage is finding its place as branding and merchandising tool near point-of-sale. Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  71. 71. Copyright 2011 SMITH-TRG, All rights reserved. branding and as a merchandising tool alone, it no longer cuts it! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  72. 72. Copyright 2011 SMITH-TRG, All rights reserved. some evidence . . . November 1 to January 1, SMITH-TRG DOOH research Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  73. 73. Copyright 2011 SMITH-TRG, All rights reserved. 300 DOOH networks in - mega-malls, regional malls, chain stores Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  74. 74. Copyright 2011 SMITH-TRG, All rights reserved. 99 percent in-mall/in-store screen content did not directly engage consumer, solicit real- time response to a brand offer Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  75. 75. Copyright 2011 SMITH-TRG, All rights reserved. 81 percent of 100 mall shoppers surveyed said, ―they ignore mall digital signage screens – they‘re just fixtures‖ Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  76. 76. Copyright 2011 SMITH-TRG, All rights reserved. 64 percent of screen video content was 6 to 12 months old (according to mall or store employees) Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  77. 77. Copyright 2011 SMITH-TRG, All rights reserved. why ACT now? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  78. 78. Copyright 2011 SMITH-TRG, All rights reserved. advertisers dilemma? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  79. 79. Copyright 2011 SMITH-TRG, All rights reserved. the consumer information they have is not the information they want Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  80. 80. Copyright 2011 SMITH-TRG, All rights reserved. the consumer information they want is not the information they need Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  81. 81. Copyright 2011 SMITH-TRG, All rights reserved. the consumer information they need is not the information they can obtain Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  82. 82. Copyright 2011 SMITH-TRG, All rights reserved. consumer information they can obtain costs more than they want to pay . . . Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  83. 83. Copyright 2011 SMITH-TRG, All rights reserved. until . . . they discover how to directly and interactively engage their targeted consumer! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  84. 84. Copyright 2011 SMITH-TRG, All rights reserved. game changer Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  85. 85. Copyright 2011 SMITH-TRG, All rights reserved. a next generation 21st Century digital-signage network Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  86. 86. Copyright 2011 SMITH-TRG, All rights reserved. maximize value with a multi-media ‗path‘s to consumer‘ platform Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  87. 87. Copyright 2011 SMITH-TRG, All rights reserved. enable DOOH viewers to real-time interact with on screen content any time any where on any screen Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  88. 88. Copyright 2011 SMITH-TRG, All rights reserved. make the world‘s first digital-signage network service desk with anywhere/anytime customer service Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  89. 89. Copyright 2011 SMITH-TRG, All rights reserved. think Apple Stores Genius bar across multiple channels . . . aided by better measurements Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  90. 90. come toCopyright 2011 SMITH-TRG, All rights reserved. brands will appreciate that efficiently answering consumer questions and solving problems not only pays out, but leaves a viral media annuity! Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  91. 91. to create greater business value -Copyright 2011 SMITH-TRG, All rights reserved. One does not have to be first to create, just first to innovatively perfect, what has been created. - Richard D. Smith, CEO, SMITH-TRG Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  92. 92. Copyright 2011 SMITH-TRG, All rights reserved. how can we help change your game? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  93. 93. Copyright 2011 SMITH-TRG, All rights reserved. put our work . . . behind yours? Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
  94. 94. Copyright 2011 SMITH-TRG, All rights reserved. questions or comments. . . RDSmith@SMITH-TRG.com Vision. Insight. Innovation. Strategy. Solution. Value Creation. SMITH-TRG
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