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iPopped
Copyright 2010 SMITH-TRG, All rights reserved.




                                                       blood in the


                                                 Boardroom
                                                  About Survival, Relevance & Value Creation
                                                        in iPopped/Apple-Centric Age
                                                                            By: Richard D. Smith, CEO

                                                                                              SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                                  iPopped
                                                  the Paradigm Shift – led/driven by Steve Jobs
                                                   as change agent with iPhone (smartphones) and
                                                 iPad (tablets) as catalysts for market transformation.




                                                                                                  SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Apple Value 6/18/10 Shares: $274
                                                       Market Cap: $249.4B
                                                                    SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                    2011 iPhone & iPad on Verizon




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         Trend Snapshot


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                     IMPACT
                                                    Disruptive Innovation




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                    iPhone/Smartphones




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                    iPhone/Smartphone Loyalty




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                      Catalyst
                                                    Mobile Carriers - Revenues




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                    Data Revenues Up - Voice Flat




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         IMPACT . .


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Accelerated
                                                 media sector fragmentation -
                                                  up & down the value-chain




                                                                                SMITH-TRG
 Content creators
                                                                               Media companies
                                                                               Aggregators (network)
Copyright 2010 SMITH-TRG, All rights reserved.




                                                                               Aggregators (broadcast)
                                                   Who’s                       Back-office Apps
                                                                               Network service providers
                                                 Impacted?                     Carriers (domestic/global)
                                                                               Infrastructure (IT/services)
                                                 Value-chain players from      Portals (music/video/books)
                                                 media content creation to     Devices (hardware)
                                                  distribution to end-user.    Devices (software)
                                                                               Apps providers
                                                                               End-user (media consumer)
                                                                               End-user (business)

                                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Anyone . . .
                                                 (U.S. or Foreign)
                                                 small to large, in and/or
                                                  around digital-media
                                                  eco-system markets!




                                                                             SMITH-TRG
Net Net   Disruptive Environment
Copyright 2010 SMITH-TRG, All rights reserved.




                                                   For
                                                 Players




                                                                             SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                            At
                                           Risk
                                                    Products or Lines-of-Business




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                         blood on the table issues?
                                                           Boardroom



SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                          A Get Real or
                      Go Home Assessment


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Know Market Risk
                                                  (Tactical & Strategic)




                                                                           SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                             Is It
                    Millions or Billions ?


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                  What Decisions Do You
                                                 Wish You Had Made? vs. . .


                                                                        SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                    You Plan to Make?
                    What Decisions Do



SMITH-TRG
Decision(s) . . .
Copyright 2010 SMITH-TRG, All rights reserved.




                                                  Stop the Hemorrhaging SURVIVAL
                                                  Regain Market RELEVANCE
                                                  Position to Drive VALUE CREATION




                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                      of the smartest & quickest
                                                   SURVIVAL


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                    Objective
                                                    Avoid Death Spiral




SMITH-TRG
Pull The   Microsoft: Halts Rollout of
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Trigger       Kin1 & Kin2 Phones
                                                               Just two months after Verizon
                                                                    started selling them.

                                                                     Prices reduced -
                                                                  Kin 1 from $50 to $30
                                                                  Kin 2 from $100 to $50




                                                                                           SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                         RELEVANCE
                                                 no playing field advantage without market relevance




                                                                                               SMITH-TRG
Hulu   New Hulu Plus, Paid Subscription
Copyright 2010 SMITH-TRG, All rights reserved.




                                                            ‘Hulu Plus’ a subscription service for
                                                            watching TV shows on computers,
                                                            mobile devices and televisions.

                                                            Potential battle with cable & satellite
                                                            operators that are planning similar
                                                            "TV Everywhere” services.




                                                                                           SMITH-TRG
Samsung Stiff Competition - Phones & TV’s
Copyright 2010 SMITH-TRG, All rights reserved.




                                                                Now betting on low-cost netbooks.

                                                                Latest model, N230, is targeting
                                                                women, which began selling in
                                                                Europe and will be available in U.S.
                                                                early July.




                                                                                              SMITH-TRG
Motorola         The Droid-X
Copyright 2010 SMITH-TRG, All rights reserved.




                                                             A 4.3-inch display
                                                             Promises high-definition
                                                            video output
                                                             Will run Flash software
                                                             Mobile Wi-Fi hotspot for five
                                                            other devices




                                                                                       SMITH-TRG
Cisco   Will Sell Tablet-Style Computer
Copyright 2010 SMITH-TRG, All rights reserved.




                                                            Targeting business customers rather
                                                            than consumers.

                                                            Customer trials for Cius to begin in
                                                            the third quarter of 2010. General
                                                            availability Q1 2011




                                                                                           SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                             VALUE
                                                 no future without sustainable value creation




                                                                                            SMITH-TRG
Ability to Create and Manage

                                                        ‘Chasm’
                                                          The
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Product/Service & Enterprise
                                                  Value Throughout Lifecycle



                                                           Early
                                                          Majority   Late Majority   Skeptics – 16% of
                                                            34%           34%        total population




                                                                                                   SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         So what does
                      this all mean to you


SMITH-TRG
Response Delay Impacts –
                                                                     ‘Chasm’
                                                                       The
Copyright 2010 SMITH-TRG, All rights reserved.




                                                               Survival, Relevance & Value!
                                                    1            2                3            4               5




                                                 Visionaries     Early          Early
                                                 & Leaders      Adopter        Majority   Late Majority   Skeptics – 16% of
                                                    2.5%         13.5%           34%           34%        total population




                                                                                                                        SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         What Now


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                          Thinking
                      Fresh Out-of-Box




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                  It’s All About Who
                                                 Asks The Questions
                                                 Wrong questions…irrelevant answers!




                                                                                       SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         Your Keys


SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                        Visioning
                                                 Future-world/relevance perspective




                                                                                      SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                     Innovation
                                                 The source of wealth creation




                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                     Technology
                         The enabler of innovation




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                     Leadership
                         The driver of performance




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 Value Creation
                                                  The key to sustainability




                                                                              SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 For more information, e-mail
                                                 RDSmith@SMITH-TRG.com




                                                                     SMITH-TRG

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iPopped, Blood in the Boardroom, by Richard D Smith, SMITH-TRG, CEO

  • 1. iPopped Copyright 2010 SMITH-TRG, All rights reserved. blood in the Boardroom About Survival, Relevance & Value Creation in iPopped/Apple-Centric Age By: Richard D. Smith, CEO SMITH-TRG
  • 2. Copyright 2010 SMITH-TRG, All rights reserved. iPopped the Paradigm Shift – led/driven by Steve Jobs as change agent with iPhone (smartphones) and iPad (tablets) as catalysts for market transformation. SMITH-TRG
  • 3. Copyright 2010 SMITH-TRG, All rights reserved. Apple Value 6/18/10 Shares: $274 Market Cap: $249.4B SMITH-TRG
  • 4. Copyright 2010 SMITH-TRG, All rights reserved. 2011 iPhone & iPad on Verizon SMITH-TRG
  • 5. Copyright 2010 SMITH-TRG, All rights reserved. Trend Snapshot SMITH-TRG
  • 6. Copyright 2010 SMITH-TRG, All rights reserved. IMPACT Disruptive Innovation SMITH-TRG
  • 7. Copyright 2010 SMITH-TRG, All rights reserved. iPhone/Smartphones SMITH-TRG
  • 8. Copyright 2010 SMITH-TRG, All rights reserved. iPhone/Smartphone Loyalty SMITH-TRG
  • 9. Copyright 2010 SMITH-TRG, All rights reserved. Catalyst Mobile Carriers - Revenues SMITH-TRG
  • 10. Copyright 2010 SMITH-TRG, All rights reserved. Data Revenues Up - Voice Flat SMITH-TRG
  • 11. Copyright 2010 SMITH-TRG, All rights reserved. IMPACT . . SMITH-TRG
  • 12. Copyright 2010 SMITH-TRG, All rights reserved. Accelerated media sector fragmentation - up & down the value-chain SMITH-TRG
  • 13.  Content creators  Media companies  Aggregators (network) Copyright 2010 SMITH-TRG, All rights reserved.  Aggregators (broadcast) Who’s  Back-office Apps  Network service providers Impacted?  Carriers (domestic/global)  Infrastructure (IT/services) Value-chain players from  Portals (music/video/books) media content creation to  Devices (hardware) distribution to end-user.  Devices (software)  Apps providers  End-user (media consumer)  End-user (business) SMITH-TRG
  • 14. Copyright 2010 SMITH-TRG, All rights reserved. Anyone . . . (U.S. or Foreign) small to large, in and/or around digital-media eco-system markets! SMITH-TRG
  • 15. Net Net Disruptive Environment Copyright 2010 SMITH-TRG, All rights reserved. For Players SMITH-TRG
  • 16. Copyright 2010 SMITH-TRG, All rights reserved. At Risk Products or Lines-of-Business SMITH-TRG
  • 17. Copyright 2010 SMITH-TRG, All rights reserved. blood on the table issues? Boardroom SMITH-TRG
  • 18. Copyright 2010 SMITH-TRG, All rights reserved. A Get Real or Go Home Assessment SMITH-TRG
  • 19. Copyright 2010 SMITH-TRG, All rights reserved. Know Market Risk (Tactical & Strategic) SMITH-TRG
  • 20. Copyright 2010 SMITH-TRG, All rights reserved. Is It Millions or Billions ? SMITH-TRG
  • 21. Copyright 2010 SMITH-TRG, All rights reserved. What Decisions Do You Wish You Had Made? vs. . . SMITH-TRG
  • 22. Copyright 2010 SMITH-TRG, All rights reserved. You Plan to Make? What Decisions Do SMITH-TRG
  • 23. Decision(s) . . . Copyright 2010 SMITH-TRG, All rights reserved.  Stop the Hemorrhaging SURVIVAL  Regain Market RELEVANCE  Position to Drive VALUE CREATION SMITH-TRG
  • 24. Copyright 2010 SMITH-TRG, All rights reserved. of the smartest & quickest SURVIVAL SMITH-TRG
  • 25. Copyright 2010 SMITH-TRG, All rights reserved. Objective Avoid Death Spiral SMITH-TRG
  • 26. Pull The Microsoft: Halts Rollout of Copyright 2010 SMITH-TRG, All rights reserved. Trigger Kin1 & Kin2 Phones Just two months after Verizon started selling them. Prices reduced - Kin 1 from $50 to $30 Kin 2 from $100 to $50 SMITH-TRG
  • 27. Copyright 2010 SMITH-TRG, All rights reserved. RELEVANCE no playing field advantage without market relevance SMITH-TRG
  • 28. Hulu New Hulu Plus, Paid Subscription Copyright 2010 SMITH-TRG, All rights reserved. ‘Hulu Plus’ a subscription service for watching TV shows on computers, mobile devices and televisions. Potential battle with cable & satellite operators that are planning similar "TV Everywhere” services. SMITH-TRG
  • 29. Samsung Stiff Competition - Phones & TV’s Copyright 2010 SMITH-TRG, All rights reserved. Now betting on low-cost netbooks. Latest model, N230, is targeting women, which began selling in Europe and will be available in U.S. early July. SMITH-TRG
  • 30. Motorola The Droid-X Copyright 2010 SMITH-TRG, All rights reserved.  A 4.3-inch display  Promises high-definition video output  Will run Flash software  Mobile Wi-Fi hotspot for five other devices SMITH-TRG
  • 31. Cisco Will Sell Tablet-Style Computer Copyright 2010 SMITH-TRG, All rights reserved. Targeting business customers rather than consumers. Customer trials for Cius to begin in the third quarter of 2010. General availability Q1 2011 SMITH-TRG
  • 32. Copyright 2010 SMITH-TRG, All rights reserved. VALUE no future without sustainable value creation SMITH-TRG
  • 33. Ability to Create and Manage ‘Chasm’ The Copyright 2010 SMITH-TRG, All rights reserved. Product/Service & Enterprise Value Throughout Lifecycle Early Majority Late Majority Skeptics – 16% of 34% 34% total population SMITH-TRG
  • 34. Copyright 2010 SMITH-TRG, All rights reserved. So what does this all mean to you SMITH-TRG
  • 35. Response Delay Impacts – ‘Chasm’ The Copyright 2010 SMITH-TRG, All rights reserved. Survival, Relevance & Value! 1 2 3 4 5 Visionaries Early Early & Leaders Adopter Majority Late Majority Skeptics – 16% of 2.5% 13.5% 34% 34% total population SMITH-TRG
  • 36. Copyright 2010 SMITH-TRG, All rights reserved. What Now SMITH-TRG
  • 37. Copyright 2010 SMITH-TRG, All rights reserved. Thinking Fresh Out-of-Box SMITH-TRG
  • 38. Copyright 2010 SMITH-TRG, All rights reserved. It’s All About Who Asks The Questions Wrong questions…irrelevant answers! SMITH-TRG
  • 39. Copyright 2010 SMITH-TRG, All rights reserved. Your Keys SMITH-TRG
  • 40. Copyright 2010 SMITH-TRG, All rights reserved. Visioning Future-world/relevance perspective SMITH-TRG
  • 41. Copyright 2010 SMITH-TRG, All rights reserved. Innovation The source of wealth creation SMITH-TRG
  • 42. Copyright 2010 SMITH-TRG, All rights reserved. Technology The enabler of innovation SMITH-TRG
  • 43. Copyright 2010 SMITH-TRG, All rights reserved. Leadership The driver of performance SMITH-TRG
  • 44. Copyright 2010 SMITH-TRG, All rights reserved. Value Creation The key to sustainability SMITH-TRG
  • 45. Copyright 2010 SMITH-TRG, All rights reserved. For more information, e-mail RDSmith@SMITH-TRG.com SMITH-TRG