Social Manufacturing

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An overview of the main elements of social manufacturing, including open hardware, digital fabrication, and crowdfunding, and the potential they have to enable the proliferation of the emerging new generation of connected hardware devices. I gave this presentation at the International Conference of Industrial Innovation at Taiwan NCCU on 15 March 2013.

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Social Manufacturing

  1. 1. Social Manufacturing Richard Brown VP International Marketing VIA Technologies, Inc
  2. 2. Taiwan at a Crossroads • New design innovations • New apps and services • New product categories • New markets PC Economy Connected Cloud
  3. 3. Hardware, Software, & Cloud Unite! “Theres going to be an explosion of integrated hardware/software solutions that manage your car, life, music, refrigerator,” Eric Schmidt
  4. 4. Social Manufacturing Open Hardware Crowdfunding Digital Fabrication
  5. 5. A Brave New World
  6. 6. Everyone Can Be a Maker!
  7. 7. Fast Prototyping!
  8. 8. Personalized Products
  9. 9. Mass Crowdfunding
  10. 10. Rapid Time to Market
  11. 11. Limitless Possibilities• Smart Home • Smart Education • Smart Workplace – Automation & control – Smart e-devices – Automation & control – Entertainment – Robotics – Signage – Appliances – Art – Surveillance – Environmental• management Smart Cities • Smart Health – Productivity – Buildings – Monitoring – Environmental – Exercise and Fitness Management – Signage/Display – Infotainment – Transportation control
  12. 12. The Road to Social Manufacturing
  13. 13. Build a Great Team • Team leader • Hardware developer • Software developer • Designer • Business development
  14. 14. Identify a Real-Life Problem How long is my smart phone battery going to last?
  15. 15. Formulate Your Execution Plan • Product development • Rapid prototyping • Community engagement • Product tuning • Create new apps and services • Crowdfunding pitch
  16. 16. Product Development Keep it Simple!
  17. 17. Rapid Prototyping If a picture is worth a thousand words, what’s the value of a physical sample?
  18. 18. Engage the Community Instantaneous feedback loop
  19. 19. Tune the Product Serendipity: charging hub + napkin holder
  20. 20. Create New Apps & Services Smart charging hub display
  21. 21. Pitch the Product Compelling story with clear value proposition
  22. 22. Roger DoProgrammingMonkey
  23. 23. http://www.allposters.com/-sp/China-Anhui-Province-Hands-Carving-Chop-Posters_i7157127_.htm
  24. 24. http://www.petermcbride.com/collection/Chisels.htm
  25. 25. http://richarddennison.files.wordpress.com/2008/05/org-chart2.jpg
  26. 26. Roger’s Predictions about SocialManufacturing (Now Evidence-free)1. Social is more important than manufacturing. (Steve Job better than Bill Gates)2. We need hard thinkers as well as hard workers.(Japanese workers die from Karōshi. US workers die from boredom.)3. We need deep imagination more than we need shallow cleverness.
  27. 27. Final Thoughts • Build on your strengths • Taiwan hardware capital of the world • Share, listen, and learn • The community will guide you • Execute fast • Embrace competition • Be realistic • Markets of 10,000 • Have fun! • People respond to passion
  28. 28. THANK YOU

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