Social Media 101 SMBs 2013

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How to get started on Facebook & Twitter from tools & best practices to help links. Plus a quick look at Instagram, Vine and Pinterest. …

How to get started on Facebook & Twitter from tools & best practices to help links. Plus a quick look at Instagram, Vine and Pinterest.
Originally presented in Chicago for the Lincoln Park Chamber of Commerce by Richard Bouchez.

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  • Fastest way to grow an account? Ads.
  • Just the act of starting any social account suddenly obligates you to pay attention to it. Turn on notificationsCheck page at least 2x per day – AM & early afternoon so you’re not in a rush to leave if something needs attention.
  • While you don’t need to build out a 3 to 5 year plan with benchmarks, it’s extremely important to put at least some thought into your goals and what you’re trying to accomplish. Trying to increase your marketing reach? Measure shares. Trying to increase
  • While you don’t need to build out a 3 to 5 year plan with benchmarks, it’s extremely important to put at least some thought into your goals and what you’re trying to accomplish. Trying to increase your marketing reach? Measure shares. Trying to increase
  • Search for your favorite brands, celebrities or influencers on Twitter or Google “Twitter + ________” to find them.
  • Search for your favorite brands, celebrities or influencers on Twitter or Google “Twitter + ________” to find them.

Transcript

  • 1. Social Media101: SMBsHow to get started onFacebook & Twitter from tools& best practices to help links.Plus a quick look atInstagram, Vine and Pinterest.InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com
  • 2. Social Media 101 for SMBs by Richard Bouchez islicensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.Based on a work at www.InovediaMarketing.com.
  • 3. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comhttps://twitter.com/richardbouchezwww.linkedin.com/in/richardbouchez/Richard BouchezCREATED By…Original presentation given for the Lincoln ParkChamber of Commerce 2013.
  • 4. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comAgenda• Social Media = Not Magic• Rights to share / edit• Listening Obligations• Strategy• Measurable• Tools• Posting Tips & Examples• Hootsuite• Facebook Fan Page• Overview• Prep• Setup• Steps• Twitter• Why?• Getting Started• Prep• Overview• Instagram• Pinterest• Vine & Others• Links• Image AttributionIMPORTANT:Almost every image islinked to a tip, resourcepage or an exampleso, please, clicketyclick!
  • 5. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comSocial Media = MagicFREECHEAPEASYMONEYTIMECOMMITMENTViral
  • 6. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comLISTENINGVolun – told!CongratulationsYou have beenWARNING: starting any social mediaaccount obligates you to checkit, respond to questions, addresscomments and generally payattention.Users WILL hold you to it.
  • 7. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comSTRATEGYGoals Testing Tweaking Tools Metrics Consistency Focus CommitmentWhat are you going for?• Clicks• Shares• Post Likes / Favorites• Page Likes (growth)• PTAT – People TalkingAbout This• ViralityPick SOMETHING.Measure it!
  • 8. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comSTRATEGYGoals Testing Tweaking Tools Metrics Consistency Focus CommitmentJust a couple of tools…• Bit.ly• Shorten links, trackclicks• Hootsuite (ow.ly)• Scheduleposts, trackgrowth, shortenlinks, auto generateweekly reports
  • 9. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comPOSTINGDO• Images that pop!• Provoking questions• Resourceful links• Be conversational• Have conversations• Shorter is BETTERDON‟T• Over sell• Go off brand• Ignore questions• Show frustrationClick a pic to view the post
  • 10. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comHOOTSUITEFREE TOOL: Save time by scheduling postsOne login for all your channelsTrack metrics with weekly reportsDelegate tasks to team membershttp://hootsuite.comFun fact: I graduated!-Richard
  • 11. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comFAN PAGES
  • 12. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comFAN PAGE OverviewTimelineCover photoProfile PictureAppsPhotosPinning postsHighlight (Star) posts
  • 13. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comFAN PAGE PREPWhat you‟ll need:• Cover photo• Profile pic• About information• Vanity URL• Need 25+ Likes• 1 chance to change• Historical stuff? Back-fill yourtimeline before your page goeslive!Link to cheat sheet: http://blog.hubspot.com/social-media-cover-photo-sizing-cheat-sheet
  • 14. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comFAN PAGE SETUP …Points to ponder…1. Open or Closed Wall• Open = more engagement= more time commitment• Closed = less engagement= less scary?2. Private Messages on / off• See sub points above
  • 15. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comFAN PAGE SETUP Steps…1. Go to:https://www.facebook.com/pages/create/2. Choose your page category4. Fill out the form.5. Edit Page6. Upload images7. **Add at least 1 more admin**• Click “Edit Page”8. When ready - click “publish”9. Post something10. Email everyone you know!11. Bonus tip: Upload your email list!• Click “Build Audience”Watch: Hubspot „s How to Video
  • 16. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comTWITTER …Why?• Public• Searchable• High SEO value• Journalists use it.• Brands Retweet• Widgets push updatesto your Website• Extend MarketingReach
  • 17. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comTWITTER Getting Started3 Steps to Gear Up for Tweeting1. Search & follow your…• Passions• Business Influencers2. Listen – read your feed daily.3. Post – chime in & share!
  • 18. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comTWITTER PrepWhat you‟ll need…1. Header Image2. Profile Photo3. User Name (15 characters)4. Bio (160 characters)
  • 19. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comTWITTER OverviewA Tweet can be…• 140 characters (no link)• 117 characters w/linkDefinitions1. Retweet: repost a tweetto your stream2. #Hashtag: Adding # to aword categorizes thattweet in search.3. DM: Direct Message. Aprivate messagebetween user / follower.
  • 20. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comINSTAGRAMGreat for through the lens experiences: Travel Products Art Seasonal People
  • 21. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comPINTERESTKind of like Digital Scrap Booking: DIY Photography Crafts Recipes Products
  • 22. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comVINE & OTHERS…https://vine.co/v/bU61aqq2YOp/embedYouTubeSlideshareLinkedInGoogle+StumbleuponStorifyTumblrReddit…Vine Example
  • 23. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comwww.ripsoncommunications.comhttps://twitter.com/richardbouchezwww.linkedin.com/in/richardbouchez/www.InovediaMarketing.comDigital & Social Strategy Public Relations & Video ProductionSHAMELESS PLUGS…
  • 24. BROUGHT TO YOU BY
  • 25. ALSO BROUGHT TO YOU BY
  • 26. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comAPPENDIX: ImagesFlickr, by San Diego ShooterFlickr, by Steven HarrisFlickr, by Ell BrownFlickr, by Richard BouchezImages used under Creative Commons license. If you share thispresentation, you do so within the original image owners CC license.
  • 27. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.comAPPENDIX: Bonus Linkshttp://academy.hubspot.com/certificationhttp://offers.hubspot.com/social-media-publishing-templateFree Content Calendar DownloadFree Social Media Training
  • 28. Thank youInovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com