SES 2011 "Speaking Geek" - richard baxter

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  • 1. SPEAKING GEEK How Marketers Can Work with Web Developers to Achieve Business Goals Richard Baxter – SEOgadget.co.ukSEOgadget.co.uk
  • 2. SPEAKING GEEKSEOgadget.co.uk
  • 3. ETSY • Etsy is the online marketplace for buying and selling all things handmade. • Etsy.com have an awesome API • API documentation: developer.etsy.com • API documentation is well linked to • They have an app gallery for developers to promote their apps Etsy use their own API for their own developmentSEOgadget.co.uk
  • 4. APP GALLERY – MARKETERS AND DEVELOPERS ALIKESEOgadget.co.uk
  • 5. A THOUGHT ABOUT DEVELOPERS Developers know how to solve problems especially their own…SEOgadget.co.uk
  • 6. 37SIGNALS http://37signals.com/SEOgadget.co.uk
  • 7. A THOUGHT ABOUT LEARNING Teaching your customers creates salesSEOgadget.co.uk
  • 8. COMPANIES THAT TEACHSEOgadget.co.uk
  • 9. ON SHARING DATA Sharing data and insight creates attribution (links) and trafficSEOgadget.co.uk
  • 10. COMPANIES THAT HAVE DATASEOgadget.co.uk
  • 11. ON APIS Consolidation of multiple APIs creates a marketable / viable productSEOgadget.co.uk
  • 12. COMPANIES THAT CONSOLIDATE DATA / APISSEOgadget.co.uk
  • 13. YOUR IDEASSEOgadget.co.uk
  • 14. THE WEB IS FULL OF MISSED TRICKS Attribution? Attribution?SEOgadget.co.uk
  • 15. THE BUSINESS GOALS BITSEOgadget.co.uk
  • 16. WHAT ARE YOUR BUSINESS GOALS? Traffic Registrations Affiliate Reviews Signups ApplicationsSEOgadget.co.uk
  • 17. WHAT ARE THEIR GOALS? Use great tech Make life easier Learn new Feel engaged stuff Own the outcomeSEOgadget.co.uk
  • 18. MARKETING: DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM developers see problems EVERY DAY that affect user experience…SEOgadget.co.uk
  • 19. EVERYONE WANTS TO Have fun Do something new Enjoy doing it See stuff winSEOgadget.co.uk
  • 20. SO HAVE A HACK DAYSEOgadget.co.uk
  • 21. ONE DAY OF UNDILUTED AUTONOMY http://www.styleandflow.com/2010/video-motivation-animated-infographic/SEOgadget.co.uk
  • 22. MARKETERS SHOULD UNDERSTAND TECHNOLOGY http://bit.ly/bh5uvISEOgadget.co.uk
  • 23. FINAL THOUGHT “Justifying” getting something done can cost more in time, spirit and effort than actually doing it.SEOgadget.co.uk
  • 24. THANK YOU richard@seogadget.co.uk @richardbaxter Download: http://seogadget.co.uk/ses/SEOgadget.co.uk