SES 2011 "Speaking Geek" - richard baxter

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SES 2011 "Speaking Geek" - richard baxter

  1. 1. SPEAKING GEEK How Marketers Can Work with Web Developers to Achieve Business Goals Richard Baxter – SEOgadget.co.ukSEOgadget.co.uk
  2. 2. SPEAKING GEEKSEOgadget.co.uk
  3. 3. ETSY • Etsy is the online marketplace for buying and selling all things handmade. • Etsy.com have an awesome API • API documentation: developer.etsy.com • API documentation is well linked to • They have an app gallery for developers to promote their apps Etsy use their own API for their own developmentSEOgadget.co.uk
  4. 4. APP GALLERY – MARKETERS AND DEVELOPERS ALIKESEOgadget.co.uk
  5. 5. A THOUGHT ABOUT DEVELOPERS Developers know how to solve problems especially their own…SEOgadget.co.uk
  6. 6. 37SIGNALS http://37signals.com/SEOgadget.co.uk
  7. 7. A THOUGHT ABOUT LEARNING Teaching your customers creates salesSEOgadget.co.uk
  8. 8. COMPANIES THAT TEACHSEOgadget.co.uk
  9. 9. ON SHARING DATA Sharing data and insight creates attribution (links) and trafficSEOgadget.co.uk
  10. 10. COMPANIES THAT HAVE DATASEOgadget.co.uk
  11. 11. ON APIS Consolidation of multiple APIs creates a marketable / viable productSEOgadget.co.uk
  12. 12. COMPANIES THAT CONSOLIDATE DATA / APISSEOgadget.co.uk
  13. 13. YOUR IDEASSEOgadget.co.uk
  14. 14. THE WEB IS FULL OF MISSED TRICKS Attribution? Attribution?SEOgadget.co.uk
  15. 15. THE BUSINESS GOALS BITSEOgadget.co.uk
  16. 16. WHAT ARE YOUR BUSINESS GOALS? Traffic Registrations Affiliate Reviews Signups ApplicationsSEOgadget.co.uk
  17. 17. WHAT ARE THEIR GOALS? Use great tech Make life easier Learn new Feel engaged stuff Own the outcomeSEOgadget.co.uk
  18. 18. MARKETING: DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM developers see problems EVERY DAY that affect user experience…SEOgadget.co.uk
  19. 19. EVERYONE WANTS TO Have fun Do something new Enjoy doing it See stuff winSEOgadget.co.uk
  20. 20. SO HAVE A HACK DAYSEOgadget.co.uk
  21. 21. ONE DAY OF UNDILUTED AUTONOMY http://www.styleandflow.com/2010/video-motivation-animated-infographic/SEOgadget.co.uk
  22. 22. MARKETERS SHOULD UNDERSTAND TECHNOLOGY http://bit.ly/bh5uvISEOgadget.co.uk
  23. 23. FINAL THOUGHT “Justifying” getting something done can cost more in time, spirit and effort than actually doing it.SEOgadget.co.uk
  24. 24. THANK YOU richard@seogadget.co.uk @richardbaxter Download: http://seogadget.co.uk/ses/SEOgadget.co.uk

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