Your SlideShare is downloading. ×
0
SPEAKING GEEK                  How Marketers Can Work with Web Developers to Achieve                                     B...
SPEAKING GEEKSEOgadget.co.uk
ETSY • Etsy is the online marketplace for buying and selling all things   handmade. • Etsy.com have an awesome API • API d...
APP GALLERY – MARKETERS AND DEVELOPERS                                                    ALIKESEOgadget.co.uk
A THOUGHT ABOUT DEVELOPERS                  Developers know how to solve problems                          especially thei...
37SIGNALS           http://37signals.com/SEOgadget.co.uk
A THOUGHT ABOUT LEARNING                  Teaching your customers creates salesSEOgadget.co.uk
COMPANIES THAT TEACHSEOgadget.co.uk
ON SHARING DATA              Sharing data and insight creates attribution                           (links) and trafficSEO...
COMPANIES THAT HAVE DATASEOgadget.co.uk
ON APIS                  Consolidation of multiple APIs creates                     a marketable / viable productSEOgadget...
COMPANIES THAT CONSOLIDATE DATA / APISSEOgadget.co.uk
YOUR IDEASSEOgadget.co.uk
THE WEB IS FULL OF MISSED TRICKS                  Attribution?                  Attribution?SEOgadget.co.uk
THE BUSINESS GOALS BITSEOgadget.co.uk
WHAT ARE YOUR BUSINESS GOALS?                                Traffic                                            Registrati...
WHAT ARE THEIR GOALS?                              Use great tech                                                Make life...
MARKETING:    DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM                    developers see problems                     ...
EVERYONE WANTS TO                      Have fun                  Do something new                    Enjoy doing it       ...
SO HAVE A HACK DAYSEOgadget.co.uk
ONE DAY OF UNDILUTED AUTONOMY  http://www.styleandflow.com/2010/video-motivation-animated-infographic/SEOgadget.co.uk
MARKETERS SHOULD UNDERSTAND TECHNOLOGY    http://bit.ly/bh5uvISEOgadget.co.uk
FINAL THOUGHT                  “Justifying” getting something done                   can cost more in time, spirit and    ...
THANK YOU                  richard@seogadget.co.uk                       @richardbaxter                    Download: http:...
Upcoming SlideShare
Loading in...5
×

SES 2011 "Speaking Geek" - richard baxter

1,210

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,210
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "SES 2011 "Speaking Geek" - richard baxter"

  1. 1. SPEAKING GEEK How Marketers Can Work with Web Developers to Achieve Business Goals Richard Baxter – SEOgadget.co.ukSEOgadget.co.uk
  2. 2. SPEAKING GEEKSEOgadget.co.uk
  3. 3. ETSY • Etsy is the online marketplace for buying and selling all things handmade. • Etsy.com have an awesome API • API documentation: developer.etsy.com • API documentation is well linked to • They have an app gallery for developers to promote their apps Etsy use their own API for their own developmentSEOgadget.co.uk
  4. 4. APP GALLERY – MARKETERS AND DEVELOPERS ALIKESEOgadget.co.uk
  5. 5. A THOUGHT ABOUT DEVELOPERS Developers know how to solve problems especially their own…SEOgadget.co.uk
  6. 6. 37SIGNALS http://37signals.com/SEOgadget.co.uk
  7. 7. A THOUGHT ABOUT LEARNING Teaching your customers creates salesSEOgadget.co.uk
  8. 8. COMPANIES THAT TEACHSEOgadget.co.uk
  9. 9. ON SHARING DATA Sharing data and insight creates attribution (links) and trafficSEOgadget.co.uk
  10. 10. COMPANIES THAT HAVE DATASEOgadget.co.uk
  11. 11. ON APIS Consolidation of multiple APIs creates a marketable / viable productSEOgadget.co.uk
  12. 12. COMPANIES THAT CONSOLIDATE DATA / APISSEOgadget.co.uk
  13. 13. YOUR IDEASSEOgadget.co.uk
  14. 14. THE WEB IS FULL OF MISSED TRICKS Attribution? Attribution?SEOgadget.co.uk
  15. 15. THE BUSINESS GOALS BITSEOgadget.co.uk
  16. 16. WHAT ARE YOUR BUSINESS GOALS? Traffic Registrations Affiliate Reviews Signups ApplicationsSEOgadget.co.uk
  17. 17. WHAT ARE THEIR GOALS? Use great tech Make life easier Learn new Feel engaged stuff Own the outcomeSEOgadget.co.uk
  18. 18. MARKETING: DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM developers see problems EVERY DAY that affect user experience…SEOgadget.co.uk
  19. 19. EVERYONE WANTS TO Have fun Do something new Enjoy doing it See stuff winSEOgadget.co.uk
  20. 20. SO HAVE A HACK DAYSEOgadget.co.uk
  21. 21. ONE DAY OF UNDILUTED AUTONOMY http://www.styleandflow.com/2010/video-motivation-animated-infographic/SEOgadget.co.uk
  22. 22. MARKETERS SHOULD UNDERSTAND TECHNOLOGY http://bit.ly/bh5uvISEOgadget.co.uk
  23. 23. FINAL THOUGHT “Justifying” getting something done can cost more in time, spirit and effort than actually doing it.SEOgadget.co.uk
  24. 24. THANK YOU richard@seogadget.co.uk @richardbaxter Download: http://seogadget.co.uk/ses/SEOgadget.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×