SEO Tools of The Trade

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My session from SES 2012

My session from SES 2012

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  • 1. ...............................................................................................................................................................................................
  • 2. “SEO Tools of the Trade” Richard Baxter, Founder, SEOgadget
  • 3. ...............................................................................................................................................................................................
  • 4. ............................................................................................................................................................................................... Check for 404 errors in an XML sitemap file
  • 5. ............................................................................................................................................................................................... How to check for errors in your XML sitemap: http://bit.ly/excelsitemap
  • 6. ............................................................................................................................................................................................... =HTTPstatus([URL]) Grab HTTP status with this query
  • 7. ............................................................................................................................................................................................... Fetch PageRank to identify low quality links in a back link profile
  • 8. ............................................................................................................................................................................................... =MID([@[Source URL]],8,FIND("/",[@[Source URL]],8)-8) =GooglePageRank([@Domain]) Identifying PageRank on the domain *might* help weed out bad links…
  • 9. ............................................................................................................................................................................................... Is My link still live?
  • 10. ............................................................................................................................................................................................... =IF(XPathOnUrl(C2,"//a[contains(@href,seogadget.co.uk)]")="","NOT FOUND","FOUND") Great for link audits – are those links in Open Site Explorer still live?
  • 11. ............................................................................................................................................................................................... Grab link data from SEOmoz
  • 12. ............................................................................................................................................................................................... GRAB LINK DATA FROM SEOMOZ STRAIGHT INTO EXCEL =BuildHttpDownloaderConfig(TRUE,,,,,,[MemberID],[KEY]) =DownloadString(A2,A1) =RegexpFind(A3,"d+") Here’s where we’ll put some white text
  • 13. ............................................................................................................................................................................................... GEO Locate your back links
  • 14. ............................................................................................................................................................................................... GEO LOCATE YOUR BACKLINKS =DownloadString(A2,A1) Where are my back links hosted?
  • 15. ............................................................................................................................................................................................... Get search volumes with the Adwords API Extension
  • 16. ............................................................................................................................................................................................... GOOGLE ADWORDS API PLUGIN FOR EXCEL 1) You’ll need an API Key: http://code.google.com/apis/adwords/ 2) Download: http://bit.ly/adwordsapi 3) Sit back and generate your keyword volumes =getAdWordStats() =getAdWordIdeas() Capture search volumes and seasonality data straight into Excel http://bit.ly/adwordsapi
  • 17. Thank youWatch the video: http://bit.ly/exceltools Twitter: @richardbaxter Blog: seogadget.co.uk Email me: richard@seogadget.co.uk