SEO Tools of The Trade
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SEO Tools of The Trade

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My session from SES 2012

My session from SES 2012

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SEO Tools of The Trade SEO Tools of The Trade Presentation Transcript

  • ...............................................................................................................................................................................................
  • “SEO Tools of the Trade” Richard Baxter, Founder, SEOgadget
  • ...............................................................................................................................................................................................
  • ............................................................................................................................................................................................... Check for 404 errors in an XML sitemap file
  • ............................................................................................................................................................................................... How to check for errors in your XML sitemap: http://bit.ly/excelsitemap
  • ............................................................................................................................................................................................... =HTTPstatus([URL]) Grab HTTP status with this query
  • ............................................................................................................................................................................................... Fetch PageRank to identify low quality links in a back link profile
  • ............................................................................................................................................................................................... =MID([@[Source URL]],8,FIND("/",[@[Source URL]],8)-8) =GooglePageRank([@Domain]) Identifying PageRank on the domain *might* help weed out bad links…
  • ............................................................................................................................................................................................... Is My link still live?
  • ............................................................................................................................................................................................... =IF(XPathOnUrl(C2,"//a[contains(@href,seogadget.co.uk)]")="","NOT FOUND","FOUND") Great for link audits – are those links in Open Site Explorer still live?
  • ............................................................................................................................................................................................... Grab link data from SEOmoz
  • ............................................................................................................................................................................................... GRAB LINK DATA FROM SEOMOZ STRAIGHT INTO EXCEL =BuildHttpDownloaderConfig(TRUE,,,,,,[MemberID],[KEY]) =DownloadString(A2,A1) =RegexpFind(A3,"d+") Here’s where we’ll put some white text
  • ............................................................................................................................................................................................... GEO Locate your back links
  • ............................................................................................................................................................................................... GEO LOCATE YOUR BACKLINKS =DownloadString(A2,A1) Where are my back links hosted?
  • ............................................................................................................................................................................................... Get search volumes with the Adwords API Extension
  • ............................................................................................................................................................................................... GOOGLE ADWORDS API PLUGIN FOR EXCEL 1) You’ll need an API Key: http://code.google.com/apis/adwords/ 2) Download: http://bit.ly/adwordsapi 3) Sit back and generate your keyword volumes =getAdWordStats() =getAdWordIdeas() Capture search volumes and seasonality data straight into Excel http://bit.ly/adwordsapi
  • Thank youWatch the video: http://bit.ly/exceltools Twitter: @richardbaxter Blog: seogadget.co.uk Email me: richard@seogadget.co.uk