Your SlideShare is downloading. ×
SEO Tools of The Trade
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

SEO Tools of The Trade

4,429
views

Published on

My session from SES 2012

My session from SES 2012

Published in: Technology

0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,429
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
53
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ...............................................................................................................................................................................................
  • 2. “SEO Tools of the Trade” Richard Baxter, Founder, SEOgadget
  • 3. ...............................................................................................................................................................................................
  • 4. ............................................................................................................................................................................................... Check for 404 errors in an XML sitemap file
  • 5. ............................................................................................................................................................................................... How to check for errors in your XML sitemap: http://bit.ly/excelsitemap
  • 6. ............................................................................................................................................................................................... =HTTPstatus([URL]) Grab HTTP status with this query
  • 7. ............................................................................................................................................................................................... Fetch PageRank to identify low quality links in a back link profile
  • 8. ............................................................................................................................................................................................... =MID([@[Source URL]],8,FIND("/",[@[Source URL]],8)-8) =GooglePageRank([@Domain]) Identifying PageRank on the domain *might* help weed out bad links…
  • 9. ............................................................................................................................................................................................... Is My link still live?
  • 10. ............................................................................................................................................................................................... =IF(XPathOnUrl(C2,"//a[contains(@href,seogadget.co.uk)]")="","NOT FOUND","FOUND") Great for link audits – are those links in Open Site Explorer still live?
  • 11. ............................................................................................................................................................................................... Grab link data from SEOmoz
  • 12. ............................................................................................................................................................................................... GRAB LINK DATA FROM SEOMOZ STRAIGHT INTO EXCEL =BuildHttpDownloaderConfig(TRUE,,,,,,[MemberID],[KEY]) =DownloadString(A2,A1) =RegexpFind(A3,"d+") Here’s where we’ll put some white text
  • 13. ............................................................................................................................................................................................... GEO Locate your back links
  • 14. ............................................................................................................................................................................................... GEO LOCATE YOUR BACKLINKS =DownloadString(A2,A1) Where are my back links hosted?
  • 15. ............................................................................................................................................................................................... Get search volumes with the Adwords API Extension
  • 16. ............................................................................................................................................................................................... GOOGLE ADWORDS API PLUGIN FOR EXCEL 1) You’ll need an API Key: http://code.google.com/apis/adwords/ 2) Download: http://bit.ly/adwordsapi 3) Sit back and generate your keyword volumes =getAdWordStats() =getAdWordIdeas() Capture search volumes and seasonality data straight into Excel http://bit.ly/adwordsapi
  • 17. Thank youWatch the video: http://bit.ly/exceltools Twitter: @richardbaxter Blog: seogadget.co.uk Email me: richard@seogadget.co.uk